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TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

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This will be welcome news for social media managers looking to make the most of TikTok.

This week, the platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc.

The login option is at the top right of screen on the Trending page, but it doesn’t appear at the main home screen at this stage.

Once you’re logged in, you can access your basic account info and check out a customized feed of content based on your preferences.

You can also upload a video direct from desktop, providing another option to upload more polished, edited content.

TikTok on desktop

And as you can see in the below example – shared by TikTok analytics provider Pentos on Twitter – if you’ve converted to a Pro Account, you can also access your analytics, making it easier to keep tabs on your performance, on the same surface that you manage your other social media accounts from. 

TikTok analytics on web

It’s another option that will help social media managers maintain their presence on each platform from a desktop base. Instagram also recently added the capacity to manage DMs via desktop, and view Instagram live-streams, and with TikTok also now improving its desktop functionality, it’s getting easier to keep on top of all platforms from your home office.

Which, given we can’t really leave home, seems pretty important right now at least.

In addition to this, TikTok also recently added a new ‘Voiceover’ functionality, providing another way to customize your clips.

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There are still many questions around TikTok and its longer-term viability, along with concerns as to how it shares and utilizes personal data, and moderates user content, but more recent brand partnerships and additions would appear to suggest that it is moving in the right direction. 

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And if there’s opportunity to connect with your audience in the app, it may well be worth further exploration. Usage is rising during the lockdowns, and if TikTok can solidify its eCommerce tools, and provide creators with better revenue streams, it may well become a mainstay in the social space.

Socialmediatoday.com

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

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It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

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YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

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