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Twitter Implements New Rules to Further Restrict Misinformation in Times of Crisis

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Twitter’s looking to do more to limit the spread of harmful misinformation via its platform, with the implementation of a new policy that will specifically restrict the amplification of misinformation in times of crisis, including armed conflict, civil unrest and more.

The policy has been developed in response to the invasion of Ukraine, with Twitter now looking to enshrine its Ukraine policies in its official guidelines.

As explained by Twitter:  

Around the world, people use Twitter to find reliable information in real time. During periods of crisis – such as situations of armed conflict, public health emergencies, and large-scale natural disasters – access to credible, authoritative information and resources is all the more critical.”

In these circumstances, Twitter will now work faster to hide potentially harmful claims behind a warning screen, while such claims also won’t be amplified in the Home timeline, Search, and/or Explore.

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As you can see here, users will be required to click through the warning notice to view these tweets, while Likes, Retweets, and Shares will be disabled. 

Expanding on this, Twitter says that it will also prioritize adding warning notices to highly visible Tweets and Tweets from high profile accounts, ‘such as state-affiliated media accounts, verified, official government accounts.’ The new policy will only relate to situations in which there is a /widespread threat to life, physical safety, health, or basic subsistence’.

So how will Twitter determine what’s true or false in rapid time?

Twitter says that it will verify information via credible, publicly available sources, ‘including evidence from conflict monitoring groups, humanitarian organizations, open-source investigators, journalists, and more’. 

Sure, that should appease the free speech advocates who already feel that social platforms base their decisions on political agendas. Wonder what Elon thinks of this?

In principle, of course, Twitter’s policy makes perfect sense – harmful misinformation and propaganda can have damaging impacts, in many ways, and it shouldn’t allow such to be amplified via its app. That’s ramped up even further in times of crisis.

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In conflicts of the past, military opponents have resorted to air drops of flyers to break the spirit of their opponents. Tweets, and social media posts in general, can serve the same purpose, which is why it’s important for Twitter to act.

But further moves to restrict speech, of any kind, will undoubtedly be met with criticism.

Twitter says that, under this new policy, it will add warning notices to

  • False coverage or event reporting, or information that mischaracterizes conditions on the ground as a conflict evolves
  • False allegations regarding use of force, incursions on territorial sovereignty, or around the use of weapons
  • Demonstrably false or misleading allegations of war crimes or mass atrocities against specific populations
  • False information regarding international community response, sanctions, defensive actions, or humanitarian operations

It could be a difficult policy to enforce, depending on the conflict and region, so while it is a good update, and again, one that makes sense, it may be perceived as biased by those restricted as a result.

And it does seem that it could, at some stage, backfire, with correct information hidden due to the platform’s rapid action – but then again, that may be worth the risk if it ends up saving lives in the majority.

But you do have to wonder what incoming CEO and owner Elon Musk thinks of such. Musk has been a vocal advocate of free speech, and this seems to be skirting the line of what Musk may see as overstepping. We’ll find out once the deal goes through.

Twitter says that this first iteration of its updated policy is focused on international armed conflict, starting with the war in Ukraine, but it will eventually be expanded to include additional forms of crisis.

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“The policy will supplement our existing work deployed during other global crises, such as in AfghanistanEthiopia, and India.

Again, it’ll be interesting to see what Musk thinks, and whether this policy is fully enacted in the Elon era for the app.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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