SOCIAL
Twitter Looks to Make TweetDeck a Twitter Blue Exclusive Feature

This will not be to the liking of many Twitter users.
Apparently, based on a mention in the back-end code of the app, TweetDeck, Twitter’s own tweet management platform, will soon become a Twitter Blue exclusive feature, meaning that only paying Twitter users will be able to access the app.
As you can see in this code snippet, posted by Twitter Takeover News, Twitter looks to be preparing to launch TweetDeck as a Twitter Blue add-on feature, which would help to build out the Twitter Blue offering, in the hopes of luring more users into the monthly subscription program.
And Twitter Blue needs all the help it can get. Data analysis shows that Twitter Blue currently has around 300,000 paying subscribers, which is nowhere near the numbers that Elon Musk and Co..would need to make Twitter Blue a viable solution to its bot problems or its revenue needs.
For context, in order for Twitter Blue to contribute 50% of Twitter’s overall revenue, which was Musk’s stated aim for the project, Twitter would need around 33 million paying subscribers, a massive jump on what it’s seen thus far.
Twitter will still see more growth – just this week, it’s expanded Twitter Blue into more regions, while it’ll also soon launch its ‘Verification for Organizations’ program, and remove ‘legacy’ blue ticks.
All of these, you would assume, will see more people signing up to Twitter Blue – but even then, it’s unlikely to be able to reach those lofty targets, and become a significant element, unless Twitter can seriously boost interest.
Would making TweetDeck Twitter Blue exclusive help in this respect?

TweetDeck is a popular tweet management platform, used by many people, and many of them would likely consider paying $8 to keep accessing it. But at the same time, TweetDeck has been largely ignored by Twitter for too long, and many of its features are stale or outdated.
Though it is, in my opinion, Twitter’s best approach. There’s a wide array of third party tweet management tools available, which many people pay third-party providers for. If Twitter could build better, natively integrated versions of the same, with additional analytics tools and features that can’t be included in any other app, that could be a revenue winner.
Given its more recent moves, Twitter might also look to cut off competing platforms from its API, which would give it even more impetus, and push more users towards a Blue subscription. That would be a drastic move, but amid the various updates and changes being made at Twitter 2.0 right now, I wouldn’t be entirely surprised if this is something that it’s considering.
That could, then, make TweetDeck a much more significant element of the Twitter Blue experience, and a much bigger consideration.
We don’t have much to go on at this stage, as Twitter doesn’t have a comms department to ask, but it could be another element to watch in the evolving Twitter 2.0 saga.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
SOCIAL
Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.
Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.”
And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.
The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.
Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.
But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.
But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.
Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.
Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.
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