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X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy

Published

1 year ago

August 22, 2023

X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy

I can understand Elon Musk’s push in most cases, in trying to drive certain actions on X, like reducing the reach of tweets from non-X Blue subscribers in order to boost Blue take-up, or limiting the reach of posts with external links to better incentivize direct posting to the app.

I get it, it’s pretty overt logic. But I do think that he often overlooks the potential negatives of such changes in the broader scheme, and how they might change the way that people, including influential users, engage in the app.

The latest example on this front is that X will soon start displaying link previews in a totally different way, with the headline and preview text removed, and just the header image remaining.

As you can see in this example, shared by 9to5 Mac, the new Twitter link preview will maintain the original link display in the tweet, with the header image, and a URL overlaid on the image.

Here’s how the old (right) and new formats look side-by-side:

Essentially, the lower text panel is being removed, while there’ll no longer be an automated header or preview text snippet. You’ll get an image preview, and that’s it, which will put more onus on users to create X-specific posts, as opposed to relying on the article link to convey relevant info.

X owner Elon Musk has confirmed the change, which he has claimed full responsibility for.

This is coming from me directly. Will greatly improve the esthetics.

— Elon Musk (@elonmusk) August 22, 2023

The view is that this will better compress the timeline, and improve overall presentation, with Elon specifically looking to reduce the amount of space that link tweets occupy in-stream.

X is also reportedly informing selected partners that the new design will help in combating clickbait. I mean, people will still be able to write the same text manually, so it’s not entirely clear how this will help in negating bait clicks, but this, apparently, is another reason.

It’s also, reportedly, been pretty unpopular among brands in early feedback, but X is seemingly moving ahead anyway, which could have a significant impact on your X posting process.

Basically, if you’re putting any reliance on preview cards, you’ll need to change your approach, in order to ensure the best presentation for your shared links. It could also impact your older posts, with the same format likely to be applied to all active content. So all your link posts will probably revert to a single image, which could erase a lot of context from your original tweet/post.

But there’s not much you can do about it, other than planning for how you maximize such moving forward, with the change set to come into effect any time soon.

And in line with Elon’s other changes designed to reshape user behavior, the new format could also be a means for X to push more journalists towards posting on X itself, which could also explain this recent tweet.

If you’re a journalist who wants more freedom to write and a higher income, then publish directly on this platform!

— Elon Musk (@elonmusk) August 21, 2023

With long-form tweets now available in the app, along with subscriptions, and its ad revenue share scheme, X is trying to get more original content shared direct to the app, and it’s been keen to highlight the big payouts that some users have been getting in the early days of the new ad revenue scheme.

Maybe, if X can convince more users that native posting is a better option, that’ll help to make X a more relevant, and important news platform, and draw more users to the app for original analysis and insight. Though it’s hard to see many journalists being overly keen to take up Elon’s offers on this front, as he continues to criticize any publication that dares to criticize him, Tesla, X, or indeed anything else that he decides is a personal affront.

Just today, Musk added Mashable to the list of publications that he has a problem with, while Elon has also directly criticized The New York Times, Reuters, The Guardian, Bloomberg, The Wall Street Journal, and the BBC, all just in the last few months. X is now also restricting the reach of posts to at least some of these outlets, as per recent tests, underlining Musk’s contempt for certain media outlets.

Yet, that angst could also be where he’s underestimating the impact of this latest change.

By reducing the size and format of link previews, thus making it less desirable to post external links in the app (note: all external links also cop a reach penalty, as Musk recently confirmed), the ideal outcome for X would be that more people will start posting direct to the app, but as noted, many journalists are not exactly excited to start feeding into the X machine, given Musk’s regular criticism of their profession.

The more likely outcome, then, is that this will be another push for journalists to reduce their reliance on the app. Which Musk himself may not have a problem with, but the problem for X, in this case, is that the platform’s value as a news source has come about purely because of its popularity with journalists, who use the platform to not only track the latest stories, but also to share their reporting and insights, in real-time.

That’s what’s made X a critical app, despite its relative presence. In terms of overall usage, X’s 250 million users pales in comparison to Facebook, TikTok and Instagram, with even Snapchat seeing far more active engagement. But even so, X has remained a key platform for many, largely because it’s where the news breakers are engaging, with many stories starting on X, before being aggregated out to every other source.

As such, X’s influence is far bigger than what its raw user numbers suggest. But with only a small relative user base, and only a fraction of those people actually posting in the app (90% of X users read but don’t ever post or engage in the app), any reduction in activity among that main cluster of active posters could have a major impact on the app.

Which is why updates like this pose a major risk. Again, ideally, this prompts more people to share more original content in the app, but that’s also reliant on the idea that people actually need X, and that they want to continue to maximize engagement in the app.

What if they don’t? What if, as a result of changes like this, they just start focusing elsewhere instead, and X loses out, as journalists reduce their reliance on the app, and build new communities elsewhere?

This is the counter to Elon’s forceful changes, that they could actually backfire, and hurt X more than help.

Add to this the fact that Threads is reportedly launching a desktop app this week, and that Threads link posts are already better presented than X, and you can bet that this update will have a heap of publications and journalists checking in on Google Analytics to see just how much referral traffic they’re getting from X, and whether it’s even worth implementing a whole new posting process.

It probably is, at least for now. But unpopular changes like this are not likely to drive the outcomes that Musk wants.

Then again, he continues to claim that X is seeing record levels of “cumulative user seconds”, so maybe he is a genius after all.

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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