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X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy



X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy

I can understand Elon Musk’s push in most cases, in trying to drive certain actions on X, like reducing the reach of tweets from non-X Blue subscribers in order to boost Blue take-up, or limiting the reach of posts with external links to better incentivize direct posting to the app.

I get it, it’s pretty overt logic. But I do think that he often overlooks the potential negatives of such changes in the broader scheme, and how they might change the way that people, including influential users, engage in the app.

The latest example on this front is that X will soon start displaying link previews in a totally different way, with the headline and preview text removed, and just the header image remaining.

As you can see in this example, shared by 9to5 Mac, the new Twitter link preview will maintain the original link display in the tweet, with the header image, and a URL overlaid on the image.

Here’s how the old (right) and new formats look side-by-side:

X link preview update

Essentially, the lower text panel is being removed, while there’ll no longer be an automated header or preview text snippet. You’ll get an image preview, and that’s it, which will put more onus on users to create X-specific posts, as opposed to relying on the article link to convey relevant info.

X owner Elon Musk has confirmed the change, which he has claimed full responsibility for.

The view is that this will better compress the timeline, and improve overall presentation, with Elon specifically looking to reduce the amount of space that link tweets occupy in-stream.

X is also reportedly informing selected partners that the new design will help in combating clickbait. I mean, people will still be able to write the same text manually, so it’s not entirely clear how this will help in negating bait clicks, but this, apparently, is another reason.

It’s also, reportedly, been pretty unpopular among brands in early feedback, but X is seemingly moving ahead anyway, which could have a significant impact on your X posting process.

Basically, if you’re putting any reliance on preview cards, you’ll need to change your approach, in order to ensure the best presentation for your shared links. It could also impact your older posts, with the same format likely to be applied to all active content. So all your link posts will probably revert to a single image, which could erase a lot of context from your original tweet/post.

But there’s not much you can do about it, other than planning for how you maximize such moving forward, with the change set to come into effect any time soon.

And in line with Elon’s other changes designed to reshape user behavior, the new format could also be a means for X to push more journalists towards posting on X itself, which could also explain this recent tweet.

With long-form tweets now available in the app, along with subscriptions, and its ad revenue share scheme, X is trying to get more original content shared direct to the app, and it’s been keen to highlight the big payouts that some users have been getting in the early days of the new ad revenue scheme.

Maybe, if X can convince more users that native posting is a better option, that’ll help to make X a more relevant, and important news platform, and draw more users to the app for original analysis and insight. Though it’s hard to see many journalists being overly keen to take up Elon’s offers on this front, as he continues to criticize any publication that dares to criticize him, Tesla, X, or indeed anything else that he decides is a personal affront.

Just today, Musk added Mashable to the list of publications that he has a problem with, while Elon has also directly criticized The New York Times, Reuters, The Guardian, Bloomberg, The Wall Street Journal, and the BBC, all just in the last few months. X is now also restricting the reach of posts to at least some of these outlets, as per recent tests, underlining Musk’s contempt for certain media outlets.

Yet, that angst could also be where he’s underestimating the impact of this latest change.

By reducing the size and format of link previews, thus making it less desirable to post external links in the app (note: all external links also cop a reach penalty, as Musk recently confirmed), the ideal outcome for X would be that more people will start posting direct to the app, but as noted, many journalists are not exactly excited to start feeding into the X machine, given Musk’s regular criticism of their profession.

The more likely outcome, then, is that this will be another push for journalists to reduce their reliance on the app. Which Musk himself may not have a problem with, but the problem for X, in this case, is that the platform’s value as a news source has come about purely because of its popularity with journalists, who use the platform to not only track the latest stories, but also to share their reporting and insights, in real-time.

That’s what’s made X a critical app, despite its relative presence. In terms of overall usage, X’s 250 million users pales in comparison to Facebook, TikTok and Instagram, with even Snapchat seeing far more active engagement. But even so, X has remained a key platform for many, largely because it’s where the news breakers are engaging, with many stories starting on X, before being aggregated out to every other source.

As such, X’s influence is far bigger than what its raw user numbers suggest. But with only a small relative user base, and only a fraction of those people actually posting in the app (90% of X users read but don’t ever post or engage in the app), any reduction in activity among that main cluster of active posters could have a major impact on the app.

Which is why updates like this pose a major risk. Again, ideally, this prompts more people to share more original content in the app, but that’s also reliant on the idea that people actually need X, and that they want to continue to maximize engagement in the app.

What if they don’t? What if, as a result of changes like this, they just start focusing elsewhere instead, and X loses out, as journalists reduce their reliance on the app, and build new communities elsewhere?

This is the counter to Elon’s forceful changes, that they could actually backfire, and hurt X more than help.

Add to this the fact that Threads is reportedly launching a desktop app this week, and that Threads link posts are already better presented than X, and you can bet that this update will have a heap of publications and journalists checking in on Google Analytics to see just how much referral traffic they’re getting from X, and whether it’s even worth implementing a whole new posting process.  

It probably is, at least for now. But unpopular changes like this are not likely to drive the outcomes that Musk wants.

Then again, he continues to claim that X is seeing record levels of “cumulative user seconds”, so maybe he is a genius after all.  

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X



Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users



Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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Who is HRH Collection founder and YouTuber, Alexandra Peirce?



Who is HRH Collection founder and YouTuber, Alexandra Peirce?

ALEXANDRA Peirce proves there’s no such thing as bad publicity, garnering more fans and subscribers every time she posts one of her infamous video rants.

Peirce, known better by her social media pseudonym HRH Collection, has been an internet mainstay for years, and her fame only continues to grow after sharing more of her contentious takes online.


HRH Collection founder and YouTuber, Alexandra Peirce, poses for a photo on her Instagram showcasing pieces from her jewelry lineCredit: Instagram/ therealhrhcollection

Who is Alexandra Peirce?

Alexandra Peirce is a social media personality, influencer, and jewelry designer.

Peirce was born on May 13, 1984, in the US.

She currently resides near Los Angeles, California.

Before launching her famous YouTube channel, Peirce graduated from college in 2007 with a degree in political science.

In 2009, she earned a master’s degree in international business.

While in graduate school, Peirce studied abroad in Shanghai, China, where she says she “fell in love with all things Asian.”

Peirce returned to the US during the peak of the 2008 economic recession, forcing her to move in with her parents.

Despite applying for countless jobs, she couldn’t land a position, leading her to create her YouTube channel.

Peirce post her first video, a “What’s in my bag” vlog where she walked viewers through everyday items she carried in her purse.

Peirce kept the channel going even after landing a job in accounting, posting videos and designing jewelry pieces during lunch breaks and after hours.

Fueled by her growing subscriber count, her design hobby would eventually turn into a full-fledged company, HRH Collection.

While Peirce now runs her jewelry line full-time, she is even better known on the internet for her viral videos, which typically show Peirce sitting in her car, ranting about anything from current events and pop culture trends to hairstyles and holidays.

Her videos are often cut up and reposted on TikTok, where select sound clips go viral.

Some of Peirce’s most well-known tirades include her take on beachy waves – “it’s not the vibe, stop!” – and her controversial views on Women’s Day – ““I think it’s stupid. I really do.”

Nevertheless, Peirce has amassed a legion of hardcore fans and haters who can’t help but watch her scream and shout her opinion on just about everything.

Peirce’s controversial videos (and views) have been compared to other un-cancellable influencers, like Trisha Paytas and Theo Von.

Who else could get away with yelling: “Shut up! Stop being fat! Stop being ugly!” at her viewers, who keep coming back for more?

It seems like no matter what she posts, or how many people disagree with her, viewers can’t help but leave her videos wanting more.

One TikTok user commented: “This woman is actually problematic but my brain is itched by the way she complains because it’s exactly how I think when I’m annoyed.”

Despite – or maybe because of – the controversies, Peirce has continued to grow her social media following.

Her Instagram account boasts 118,000 followers, despite several of her past accounts being banned or deleted.

Peirce’s X account is currently suspended, but that hasn’t stopped the internet icon from sharing her views online.

Her YouTube channel, which hosts over 600 videos, has 449,000 subscribers.

The hashtag #hrhcollection has also garnered nearly 1 billion views on TikTok, from reposted videos to sound bites.

Peirce has also garnered fame via interviews with BuzzFeed News and Interview Magazine, and appeared on podcasts like The Spillover With Alex Clark.

What is HRH Collection?

HRH Collection is a jewelry line created by Alexandra Peirce.

Besides rings, earrings, necklaces, and bracelets, the website also sells bag chains, keychains, ankle socks, t-shirts, and a windbreaker.

On the company’s about page, Peirce explains that the e-commerce site “started as a hobby and has now grown into a company that I’m so proud to call my own.”

Peirce first designed “a Japanese style frosting cupcake ring and key fob,” sharing the pieces on her YouTube channel.

Viewers were interested in purchasing the items, leading Peirce to create La Lumiere, mixing chain metals with assorted crystals to create bracelets and necklaces.

Peirce wore her jewelry to work and showcased her pieces on her social media, leading to steady stream of customers and orders.

From there, Peirce launched an Etsy shop, juggling her full time job alongside designing new pieces and fulfilling online orders.

Peirce states that she is “so thankful” for everyone who helped her along the way, but also offers some practical advice for anyone who hopes to turn their hobby into a viable career, saying she was “strategic” in developing HRH.

She writes: “Many of you guys ask me if you should quit your jobs to pursue YouTube or your other hobbies.”

“To be completely honest, I do not think you should quit your job for any hobby, until you have grown your company into one that can reasonably replace your job – this is very important.”

HRH collection features hundreds of items, with most priced between $50 and $150.

Shoppers can also select items from “Alex’s Musts,” which includes products like a $190 sterling silver tennis necklace, a trio of mixed metal rings for $87, and $59 diet soda hoops, resembling soda can tops.

Consumers looking for unique pieces are in luck, as there is a limited amount of inventory available per item, with many pieces already sold out.

Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on Instagram


Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on InstagramCredit: Instagram/ therealhrhcollection

Is Alexandra Peirce married?

Peirce came under fire from both her fans and haters after getting married on June 16, 2023, to her second husband, Jason Locke.

The influencer was mocked for her dress, venue, food, and overall wedding aesthetic.

She was also trolled on social media for live-streaming the event, charging users $25 to watch the party.

Peirce chose to wear a short, white, recycled Zara dress for the reception, while the groom chose to don a camouflaged Trump/Pence hat.

After a small ceremony at Bethania Lutheran Church, a reception was held in the parking lot of the Hitching Post, a BBQ joint in Buellton, California.

The eatery’s website says it is known for its wines and West Coast barbecue, and guests dined on veggies, garlic bread, and quesadillas, among other items.

Decorations were minimal, with few flowers adorning the white tent erected in the parking lot.

Each table did come with a cherry-scented ashtray candle, personalized with ‘Mr. & Mrs. Locke’ in a gothic font.

Peirce then changed into yoga pants before heading off to a local casino with her new beau and a few close friends, keeping the party going well into the morning hours.

Many users took to X to share their thoughts.

Some users called the wedding trashy, while others lamented the party’s seemingly low budget.

One user tweeted: “You had a trailer park wedding” along with a crying and skull emojis.

Another wrote: “how can hrh collection talk about anyone when her dress looks like it came out of a Zara clearance section?”

One influencer even branded the event as “the tackiest wedding ever.”

Peirce fought back, going after her online haters and critics in another one of her infamous video rants.

In a video titled Addressing The Devils, Peirce asks her viewers: “Do you think I didn’t know what my wedding was gonna be like? Like, I didn’t plan my wedding?”

“I don’t like big to-dos. I’m the least to-do person ever.”

She added: “B***h, I could fly to the f**king Maldives with every damn f**king person in my damn family and pay for everyone and not have it impact me at all, you f**king idiots.”

Peirce then stressed that her and Locke wanted to keep the wedding “casual and mellow.”

She said: “I did exactly what I wanted to do for my wedding and I would do it all exactly over again.”

Peirce ended the video by saying: “I’m happy, I’m in a really loving relationship. I basically have everything I want.”

“I have my own business, a beautiful house, I have a husband. I’m really happy right now and you guys are so vicious and mean.”

Then, in her signature fashion, she addressed her haters head-on, explaining: “I get it, because you’re miserable and ugly.”

“And you’re a loser, I understand. Life isn’t fair.”

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