While in-app shopping hasn’t caught on the way that social apps may have hoped, TikTok, for one, is continuing to push ahead with its in-stream commerce...
As social media engagement increasingly shifts to messages, Meta has already flagged its intentions to maximize the business opportunities in messaging, including Click-to-Message ads and other...
Whether you need help with a home DIY project, or you’re looking for assistance on your math homework, YouTube has become a default education resource for...
Try as social platforms might, they just haven’t been able to make ‘fetch’ happen. ‘Fetch’ in this latest context being the online shopping trends that have...
Snapchat continues to make gradual shifts into eCommerce, and the facilitation of product display and purchase in all new ways, this time through the addition of...
YouTube’s taking the next steps in its gradual integration of eCommerce tools, via a new partnership with Shopify, which will enable Shopify merchants to feature their...
Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate...
Instagram’s trying out a new way to help users create more engaging Reels clips, while it’s also testing a new option to promote Reels in your...
Instagram’s taken another small step towards its next evolution, with ad partners now being informed that in-stream video ad placement is no longer available as an...
With Reels continuing to drive strong engagement on Instagram, the Meta-owned social app is looking to further lean into short-form video consumption, while also simplifying its...
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