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YouTube Launches Text Markup Options in Video Descriptions, New Loyalty Badge Options



YouTube Launches Text Markup Options in Video Descriptions, New Loyalty Badge Options

Here’s a relatively small, yet potentially interesting new YouTube update. YouTube is rolling out text markup options within video descriptions in the app, so you’ll soon be able to add bold, italics and strikethrough text within your video descriptions.

As you can see in this example, now, when you’re putting together your video description – for regular uploads and Shorts – you can add text formatting, using basic markup parameters, which could help to make your video descriptions stand out in-stream.

Markup text is already available within comments by using these additional operators as you enter your text:

  • *bold text* → bold
  • _italicized text_ → italics
  • -strikethrough text- → strikethrough

And soon, you’ll be able to use the same in your video descriptions, which could be an interesting consideration to help grab attention with your content.

YouTube says that the option will be rolled out to all creators by the end of next week.

In other YouTube news, it’s also added new custom loyalty badge options for three- and four-year channel members.

YouTube channel badges

Loyalty badges show up in the comment section on your YouTube clips, with creators able to upload custom loyalty badge artwork to signify their subscribers in the chat (the default badges are displayed above).

Loyalty badges are already available in increments up to two years, but now, creators will also be able to add new markers to signify longer-term channel members.

That’ll provide more options to build community engagement, and incentivize longer-term subscriptions, while it could also help to manage your channel engagement, with longer-tenured subscribers also holding a level of seniority, enabling them to wade into debates and disagreements, and influence the culture of your audience.


Neither is a major change, but both could have relative benefits, and could be worth considering in your process.

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UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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