Consumer behaviors are changing, and this week, Meta has published a new report, in partnership with GroupM, which highlights some of the key trends in online...
At Google I/O the company announced a new Shopping Ad feature to showcase your loyalty programs directly in Google Search. Well, that feature might be out...
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel...
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy with the experience they are provided, they become the...
As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing...