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Zuckerberg staying at Meta helm for years ‘makes sense’: Clegg

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Facebook slump reignites debate over attracting younger audiences

Facebook parent company has been renamed Meta. — © AFP

Mark Zuckerberg’s presence at the helm of Facebook parent Meta for “many, many years” would be perfectly natural, his global affairs director has told AFP, even as the founders of many tech companies hand off to fresh blood.

Succession at the mega company has been in the headlines in recent weeks with the announcement of the departure of Sheryl Sandberg after 14 years as the firm’s number two.

But while the founders of companies like Amazon, Twitter and Google have all moved on, Zuckerberg has shown no sign of giving up the reins — despite raging criticism over privacy scandals and the rampant spread of misinformation across Facebook.

Now as Meta rolls out its plans for the metaverse — the immersive virtual world that it considers the future of the internet — there’s no reason for the 38-year-old to go anywhere anytime soon, said Nick Clegg, the company’s director of global affairs.

Nick Clegg says it makes sense for Mark Zuckerberg to be at the helm of Facebook parent Meta for 'many, many years'

Nick Clegg says it makes sense for Mark Zuckerberg to be at the helm of Facebook parent Meta for ‘many, many years’ – Copyright AFP/File Wakil Kohsar

“It’s a multi-year project. It would make sense to me that Mark Zuckerberg would want to continue, to build this new chapter of the company, and that’s going to last for many years, many years,” Clegg told AFP on the sidelines of the Summit of the Americas in Los Angeles.

“He is the founder of the company, of Meta, but he is also the architect of the new chapter, of this construction, of these augmented reality and virtual reality technologies.”

Facebook bought virtual reality headset maker Oculus in 2014 and launched a social VR platform.

The technology has taken off in the gaming industry, and become popular among players of Fortnite and Roblox.

But Clegg, a former British deputy prime minister, said the metaverse promised great opportunities in the fields of education and medicine, as well as entertainment.

For example, he said, teachers can take their students on a virtual trip through ancient Greece, and medics can learn sophisticated surgical techniques.

And, he said, as hardware improves, the need for specialist equipment will diminish.

“In years to come, people will be able to access these new technologies through their phones,” he said.

“We are exploring how we can increase access to everyone and not just people who can afford the new and latest hardware.”

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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