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7 Effective SEO Techniques to Drive Traffic to Your Website

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7 Effective SEO Techniques to Drive Traffic to Your Website


The world of SEO is exciting. Google updates its search engine ranking algorithm hundreds of times per year. An SEO strategy that worked last year might not work this year, and one that works now might not work next year.

If your site isn’t generating as much organic traffic as it did last year and you want to improve your SEO, we’ve got you covered.

We’ve pulled down the top SEO methods for 2022 to help you retain and improve your organic search presence — encompassing both basic and advanced SEO techniques — in this piece.

1. Implement Content Optimization

For most people, SEO means frequently posting content, targeting new keywords, and obtaining links to those pages. However, skilled SEO practitioners understand that you may grow organic traffic more deliberately by refining your existing content via a process called as “content optimization.”

The goal of content optimization is to optimise a page’s on-site meta tags, such as:

  • Incorporating primary and secondary keywords at the appropriate concentrations
  • Having a sufficient word count
  • Ensuring excellent readability
  • Using optimal meta title and description tags

2. Deliver a Perfect Page Experience

Page site optimization has historically been a pretty weak ranking criterion that, understandably, SEO practitioners have never taken too seriously. Sure, it was important, but not as much as traditional on-site optimization and good old-fashioned link building.

Life in the SEO sector, on the other hand, moves at a breakneck pace. With the introduction of BERT and MUM, Google is attempting to humanise its search engine by tailoring its ranking algorithm to measures such as, you guessed it, page site optimization.

Links and tags are important — and will be for as long as we can see — but they aren’t the only things to keep an eye out for. With the release of the Page Experience Update in 2020, Google made this new statistic a major component of its algorithm.

3. Instead of keywords, concentrate on topic clusters.

The subject relevance of a web page to a search query heavily influences its ranking. Google prefers sites that show Expertise, Authority, and Trust (E.A.T.). As a result, developing topic clusters employing pillar page best practises is perfect for increasing traffic.

A subject cluster is made up of pillared (core keyword theme) and clustered content (articles with a narrow focus).

The pillar pages are often long-form and cover a wide range of keyword topics. Pillar pages connect to clustered material to delve deeper into more particular topics related to the major keyword theme.

This internal linking technique improves the topical relevancy of your pages and contributes to higher rankings, traffic, and click-through rates.

Tips for creating effective topic clusters

  • To generate the most successful subject clusters, use well-researched keywords. Long-tail keywords should be targeted in your clustering content to reduce competition and drive traffic that is more relevant to your website.
  • To score highly and be the best solution in a search result, publish 10X content that answers a specific problem.
  • Conduct a content audit to ensure that existing content is used to target keywords in your cluster and to avoid keyword cannibalization.

4. Optimize for featured snippets

For almost every question that is searched on Google, featured snippets appear. Increase traffic to your website by utilising sites that are currently on Google’s first page. According to an Ahrefs analysis, being listed in the snippet (also known as position zero) provides an additional 8.6 percent of accessible traffic to your site.

Identify each keyword for which your site ranks on the first page of search results. To gather a list of your first page appearances, utilise Moz, SEMRush, Ahrefs, or any keyword-tracking tool.

Keep in mind that under the new arrangement, if your site ranks first, there is some discussion about which position is more useful in terms of traffic.

5. Add FAQ structured data markup to performing pages

Google included FAQ structured data markup, which appears as a rich result. You can utilise FAQ schema to enhance the number of clicks on your page. Each of the questions you’ve listed is displayed in an interactive drop-down fashion in the rich result.

Because of the extra space taken up by the SERP result, this might be beneficial to sites in terms of raising click-through rate.

To make your FAQs suitable to appear as a rich result, utilise the markup given on Google’s developer reference page.

6. Guest post on healthy relevant websites

Backlinks help your content rank higher in search results. Good content draws backlinks, but if you don’t want to wait for links to appear, you must act.

Use guest posting as a method to develop links to internal pages of your site, giving users more ways to access your material (referral traffic).

By connecting to your content, you can gain streams of targeted traffic as well as an increase in authority and trust.

The links you get from guest posting are contextual, which is the finest kind of link. Include connections to related information on your website within the post to present your reader with a resource that will improve their experience.

For example, if you are unti online course business, get relevant backlink from educational website and its is better if the anchor text is related to your keyword, like “Sell courses online

Tips for guest posting

  • The best sites to guest post on are those that are robust, authoritative, and have a large subscriber base for referral traffic.
  • The importance of topical relevance in generating the biggest impact on links pointing to your site cannot be overstated. Connect to stuff that improves the user experience.
  • To increase the impact of your work, form alliances with authors or websites. If you include a link to a partner’s site in your material and they reciprocate, your efforts are multiplied with each article you write.

7. Build your local presence

Increase local traffic by brushing up on the fundamentals of local SEO. Request client feedback, keep your NAP details consistent, and maintain your GMB profile updated and accurate. Obtaining local backlinks is one of the most effective strategies for surfacing your website in localized searches.

Aside from the usual venues to link from (directories, review sites, profile links, etc.), aim for unstructured citations on local business blogs.

An infographic such as 12 Web Design Trends by Toronto Experts was utilised in a local outreach campaign. This local SEO campaign blended an expert round-up with an infographic to increase traffic to local landing sites by 63.64 percent.

Slutgiltiga tankar

There are so many different ways to attract traffic to a website that it’s worth researching new choices and trying various strategies to determine what works best for you.

Whatever sophisticated SEO method you select, make sure you give it a fair try by following the procedure from start to finish.

Every new strategy has a learning curve, but you’ll learn the most through real, hands-on experience. If something works, persist with it and scale it up. You now understand how to use ten distinct tactics to increase traffic to your website.



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The Ultimate Guide to Product Marketing in 2023

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The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

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3 email marketing shifts to make in 2023

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3 email marketing shifts to make in 2023

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. 

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. 

Look back and celebrate, then move on

The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed.

And now it’s 2023. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit. You’re probably wondering, “What can I do now to grow my program?

3 directional changes to grow your email program

Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. But I’m focusing on three major directional changes with my clients this year. Which of these could help you succeed this year?

1. Stop sending so many emails

Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business. But even I have my limits!

Email during this last holiday shopping season was insane. In my 20+ years in the email industry, I cannot remember a time, even during the lockdown days of COVID-19, when my inbox was so full. 

I’m not the only one who noticed. Your customers also perceived that their inboxes were getting blasted to the North Pole. And they complained about it, as the Washington Post reported (“Retailers fire off more emails than ever trying to get you to shop“).

I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. But every time I turned around, I saw emails pouring into my inbox. 

My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back.

This should be a regularly scheduled move. But it’s important to make sure your executives understand that higher email frequency, volume and cadence aren’t the new email norm. 

If you commit to this heavier schedule, you’ll drive yourself crazy and push your audience away, to other brands or social media.

If you did increase cadence, what did it do for you? You might have hit your numbers, but consider the long-term costs: 

  • More unsubscribes.
  • More spam complaints.
  • Deliverability problems.
  • Lower revenue per email. 

Take what you learned from your holiday cadence as an opportunity to discover whether it’s a workable strategy or only as a “break glass in case of emergency” move.

My advice? Slow down. Return to your regular volume, frequency and cadence. Think of your customers and their reactions to being inundated with emails over 60 days.

2. Stop spamming

In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. 

I could have given the Post a salty quote about my experiences with SafeOpt and predatory email experiences (“Business stress is no excuse to spam“) for visitors to its clients’ websites. 

Successful email marketers believe in the sanctity of permission. That permission-based practice is what you want to be involved in. Buying a list means you don’t hire a company to sell you one, whether it’s a data broker or a tech provider like SafeOpt. 

Spamming people doesn’t work in the long term. Sure, I’ve heard stories from people who say they use purchased lists or companies like SafeOpt and it makes them money. But that’s a singular view of the impact. 

Email is the only marketing channel where you can do it wrong but still make money. But does that make it right? 

The problem with the “it made us money” argument is that there’s nowhere to go after that. Are you measuring how many customers you lost because you spammed them or the hits your sender reputation took? 

You might hit a short-term goal but lose the long-term battle. When you become known as an unreliable sender, you risk losing access to your customers’ inboxes.

Aside from the permission violation, emailing visitors after they leave your site is a wasted effort for three reasons:

  • A visit is not the same as intent. You don’t know why they landed on your site. Maybe they typed your URL as a mistake or discovered immediately that your brand wasn’t what they wanted. Chasing them with emails won’t bring them back.
  • You aren’t measuring interest. Did they visit multiple pages or check out your “About” or FAQ pages? As with intent, just landing on a page doesn’t signal interest.
  • They didn’t give you their email address. If they had interest or intent, they would want to connect with your brand. No email address, no permission.

Good email practice holds that email performs best when it’s permission-based. Most ESPs and ISPs operate on that principle, as do many email laws and regulations.

But even in the U.S., where opt-out email is still legal, that doesn’t mean you should send an email without permission just because somebody landed on your website.

3. Do one new thing

Many email marketers will start the year with a list of 15 things they want to do over the next two months. I try to temper those exuberant visions by focusing on achievable goals with this question: 

“What one thing could you do this year that could make a great difference in your email program’s success?”

When I started a job as head of strategy for Acxiom, I wanted to come up with a long list of goals to impress my new boss. I showed it to my mentor, the great David Baker and he said, “Can you guarantee that you can do all of these things and not just do them but hit them out of the park?”

Hmmmm…

“That’s why you don’t put down that many goals,” he said. “Go in with just one. When that one is done, come up with the next one. Then do another. If you propose five projects, your boss will assume you will do five projects. If you don’t, it just means you didn’t get it done.”

That was some of the best advice I’ve ever received and I pass it on to you. 

Come up with one goal, project or change that will drive your program forward. Take it to your boss and say, “Here’s what I’m going to do this year.”

To find that one project, look at your martech and then review MarTech’s six most popular articles from 2022 for expert advice.

You’ll find plenty of ideas and tips to help you nail down your one big idea to drive growth and bring success. But be realistic. You don’t know what events could affect your operations. 

Drive your email program forward in 2023

The new year has barely begun, but I had a little trouble getting motivated to take on what’s shaping up to be a beast of a year. You, too?

I enjoyed my time off over the holidays. Got in some golf with my dad and his buddies, ate great food and took time to step back and appreciate the phenomenal people I work with and our amazing industry. 

What gets me going at last? Reaching out to my team, friends and you. Much of my motivation comes from fellow marketers — what you need, what you worry about and what I can do to help you succeed. 

If you’re on the struggle bus with me, borrow some motivation from your coworkers and teammates, so we can gather together 12 months from now and toast each other for making it through another year. 

It’s time to strap on your marketer helmet and hit the starter. Here’s to another great year together. Let’s get the job done!


Get MarTech! Daily. Free. In your inbox.



Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


Om författaren

Ryan Phelan

As the co-founder of RPEOrigin.com, Ryan Phelan’s two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan’s passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.

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Promote | DigitalMarketer

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Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. The point is, it’s a win-win for both of you.

One thing worth mentioning before we dive in; Happy customers don’t promote, SUCCESSFUL customers do. 

Our biggest question in the Promote stage is: How are you going to turn your BEST customers into your marketing partners? 

If you don’t have a referral program, an affiliate program, or a valued reseller program … who is willing to drive your message to the organization you need to build out these programs? This is word of mouth marketing, and it is very important so start thinking about how you want to build this. 

Look to your most successful customers, they’re going to be the people who actively promote for you. But then, let’s think about our customers who already have our prospects but are offering a different product or service. 

At DigitalMarketer we are a training and certification company, we are not a services based company. What that means is we don’t compete with agencies or consultants. This also means that there is an opportunity for us to work with agencies and consultants. 

When we realized this we decided to launch our Certified Partner Program, which you can learn more about at DigitalMarketer.Com/Partner. This program lets us work with the largest segments of our customer base, who have customers that we want but they’re providing a solution that we’re not providing. 

When we train our customers, they are able to use our company frameworks to work with their clients. If their clients want to learn to do their marketing themselves? We’re the first education company they see.

So who is that for you? Remember, it’s not the happy clients that refer, it’s the successful clients. If you want to create more promoters, make sure that you’re doing everything that you can as a marketer to ensure that you’re marketing great products so you can see great results. 

How can our example companies accomplish this?

For Hazel & Hems, they can add an ambassador program to grow their instagram following and increase credibility with viral posts. 

Ambassadors can earn affiliate commissions, additional boutique reward points, and get the chance to build a greater following by leveraging the Hazel & Hems brand.

For Cyrus & Clark, they can offer discounted rates to their existing clients if those clients are willing to refer them to their strategic partners. 

For construction companies, this could be a home builder recommending Cyrus & Clark services to the landscapers, real estate developers, and interior designers that they work with to serve their customers.



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