SEARCHENGINES
Daily Search Forum Recap: February 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has added more messages to your Google Search Console message panel. Google Ads API version 10.0 is out with a new diff feature. Google is testing Google Ads in bulleted point format, it is weird. Microsoft Advertising has new cruise ads for Bing. Google is also testing larger fonts in the search bar on desktop.
Search Engine Roundtable Stories:
- Google Adds More Message To Search Console’s Message Panel
Google is still migrating aspects of the old Google Search Console to the new Google Search Console, even thought the process began back in 2017. The next thing to be fully migrated are the types of messages you would see in the message panel. Now “all messages” are visible in that message panel. - Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points. - Google Ads API Version 10 Now Available
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more. - New Microsoft Advertising Cruise Ads For Bing Search
Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced they consolidated the vertical ad formats for simplicity purposes. - Google Tests Larger Fonts In Desktop Search Bar
Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font sizes over the years and Google is testing it again in the desktop search box. - Is This The New Google Dinosaur For The New Campus?
Stan, the Google dinosaur that has been at the GooglePlex, the main Google campus in Mountain View, California for the past two decades may have a new family member coming. This seems to be a photo o
Other Great Search Threads:
- OK, this is great to see. Blogger had removed this site due to false DMCA takedowns. Ends up @dannysullivan saw the tweet thread from the site owner and passed it along to the Blogger team. The site is now back up and running., Glenn Gabe on Twitter
- Optimization score identifies potential opportunities to improve campaign performance based on 70+ recs. Implementing bidding & budget recs, of course, may affect CPCs & per, AdsLiaison on Twitter
- I don’t see how either of those would be solutions for this. If you can’t redirect images 1:1 to the new URLs, you’ll have to assume that they’ll all drop out of Image Search, and take time to be reindexed a, John Mueller on Twitter
- SEO is a powerful skill for devs to learn, but some devs beg to differ. Watch @g33konaut and @monicalent discuss: The value of SEO, How devs and SEOs aren’t so different, How to make devs see the value o, Google Search Central on Twitter
- Y’all might not realize it, but @rustybrick ‘s persistent reporting on SEO changes is one of the reasons why SEO has evolved away from a lot of the “black-box” vibes. Single-handedly (well, probably 2 handedly) he drives t, John Mueller on Twitter
- We’re taking this feedback very seriously and are working directly with the individual and their management to ensure we are reinforcing the value of our customer relationships. We’ll be in touch with you, AdsLiaison on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: April 25, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google March 2024 core update is still rolling out and the SEO chatter is super heated despite the tools calming. Google Ads API version 16.1 is now out. Google’s John Mueller says splitting and merging sites takes longer than normal site moves for Google to process. Google updated its favicon documentation. And a scathing report on how Google executive Prabhakar Raghavan killed Google Search.
Search Engine Roundtable Stories:
-
Google March Core Update Stilling Rolling Out & Heated SEO Chatter Continue
Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the chatter is still very heated. This is all while the Google March 2024 core update is still rolling out 51 days later. -
Report: How Prabhakar Raghavan Killed Google Search
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground, he said. -
Google Favicon Documentation Adds Rel Attribute Value Definitions
Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation. -
Google Ads API Version 16.1 Now Available
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more. -
Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits and merges than normal site migrations. -
Google Chefs In Dublin
Here is a photo I found on Instagram of a bunch of chefs at the Google office in Dublin. I am not sure if this was for some event or if Googlers were doing some sort of cooking class but it was a photo that caught my eye.
Other Great Search Threads:
- Interested in AI assistants within YouTube? -> The new experimental “Ask AI” feature in YouTube is pretty cool. Just tap the button and ask any question about the video you’re watching. Note, AI can’t control the video player as of n, Glenn Gabe on X
- What skeleton do you have in your closet?, WebmasterWorld
- Googlebot will crawl from one location (often the US), and if you redirect it based on its location, Googlebot would only see (and index) that country version. It’s better to use something like a banner., John Mueller on X
- I don’t know your sites, but even if the content’s the same, they’re essentially different sites (especially with ccTLDs), so it would be normal for a migration to affect them differently (and this seems to be quite a way back in the meantime)., John Mueller on X
- Search engines recrawl URLs at different rates, sometimes it’s multiple times a day, sometimes it’s once every few months. The verified removal tool is fastest, the public removal tool takes a few days because it needs to verify the URL properly., John Mueller on X
- You are now a Google Search Engineer. How do you fix organic search?, Gareth Boyd on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
- PPC for Retail: Biggest Trends, Challenges, & Strategies for Success, WordStream
- Unlocking Success with Performance Max Campaigns, Location3 Media
- Discovering and Diagnosing a Google AdSense Rendering Bug, Merj
- Google delays third-party cookie demise yet again, Digiday
- How to Find and Use Competitor Keywords, Ahrefs
- Q&A: Promoting your app or game with Apple Search Ads, Apple Developer
- Updates to Healthcare and Medicines Policy (May 2024), Google Advertising Policies Help
- Windows 11 Start menu ads are now rolling out to everyone, The Verge
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
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