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Microsoft Advertising Gains Pinterest Import, More Google Imports, & More

Published

7 månader ago

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Microsoft Advertising Gains Pinterest Import, More Google Imports, & More

Microsoft Advertising meddelat a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads.

(1) Pinterest Import – you can easily import campaigns from Pinterest Ads to get up and running on the Microsoft Audience Network. This import option provides you with flexibility and scale with our simplified import and advanced import options. The advanced import option allows you to customize your campaigns for Microsoft Advertising and make changes to bids, budgets, and other settings. Audiences will not be imported, so make sure to use our Audience Network Planner to identify the right audiences to target before you launch. Here you can see a full overview of what gets imported.

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(2) Google Import as Smart Shopping Campaigns and Local Inventory Ads Performance Max: Microsoft Advertising has built a solution within Google Import to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns. This is currently a closed beta, so you can sign up for it with your account team and your Google Performance Max campaigns can import as Smart Shopping Campaigns and Local Inventory Ads in Microsoft.

Here is the mapping:

Features Performance Max to Smart Shopping Campaigns mapping
Campaign Campaign settings will be imported as-is from Performance Max campaigns to Smart Shopping Campaigns, including campaign name, budget, bid strategy, location targeting, and merchant store.
Ad group name Asset group names will be mapped to ad group names; however, text and image assets won’t be imported.
Product group Listing groups from Performance Max campaigns will be mapped as-is to the product groups in Smart Shopping Campaigns and Local Inventory Ads.

  • We’re also working towards supporting multiple product groups.
Product ads Product ads will be autogenerated consistent with today’s experience.

(3) Multimedia Ads in Microsoft Advertising Editor: There is now support for managing Multimedia Ads for search campaigns in the Microsoft Advertising Editor is generally available in all markets. Support for the Microsoft Audience Network is still in pilot.

(4) General availability of Cruise Ads and Tours and Activities Ads.

(5) Subdomains in DSA (dynamic search ads) are now generally available in all markets where DSA are available. With this update, you can now add subdomains like mysite.contoso.com in addition to your top-level domains like contoso.com. This means that you can be more precise with your domains and import campaigns more easily.

Forumdiskussion kl Twitter.



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Google Kirkland Aerial View

Published

7 timmar ago

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mars 26, 2023

By

Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.

This photo is from Instagram.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Microsoft Bing Webmaster Tools API saknar en veckas data

Published

13 timmar ago

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mars 26, 2023

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Bing Api Data Flow Tube 640

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.

Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.

So as you can see, there is this two-week period where there is no data being reported by the API.

The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.

Update: This was a week of data, not necessarily two weeks:

Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:

Forumdiskussion kl Twitter.



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Relationslänkattribut som inte stöds gör ingenting med Google Sök

Published

20 timmar ago

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mars 26, 2023

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Google Robot By Door 640

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Forumdiskussion kl Twitter.



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