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Hur man riktar in sökord med blogginlägg

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How to Target Keywords With Blog Posts

You’ve probably heard a lot about the importance of targeting keywords with your blog posts.

But why should you do that? And how exakt do you target keywords?

You’ll learn how in this post. 

Why target keywords?

If your content rankas högt på Google, you can get traffic consistently over time. 

For example, we published this post on advanced Google search operators in 2018. To this date, we’re still getting tons of organic traffic: 

Line graph shows our post on advanced Google search operators getting tons of organic traffic

But you can’t just publish any random post and expect search traffic to come your way. To get consistent organic traffic, you need to write about topics that people are searching for.

This is why you should be targeting keywords with your blog posts. 

How to target keywords with blog posts

You now know why it’s important to target keywords. But how exakt do you “target” them?

Here’s how. 

1. Find keyword ideas

The process begins by figuring out what keywords you want to target. We’re not just looking for any random keywords—we’re looking for relevant keywords that people are searching for.

The easiest way to do this is to use a keyword tool. Keyword tools are databases of words and phrases with their SEO metrics. They show you a list of ideas based on the seed keyword idea you’ve entered. 

You can use any keyword research tool. Many of them are free. However, most of the free keyword tools are limited in some way—they may have a small database, have poor or no filters, lack SEO metrics, and more. 

That can make it difficult to make good decisions. 

So we recommend that you use a “professional” keyword tool like Ahrefs’ Sökordsutforskaren. Here’s how to use the tool to find keyword ideas:

  1. Enter one (or a few) relevant seed keywords, e.g., try plugging keywords like “coffee,” “latte,” “french press,” etc., if you have a coffee blog
  2. Gå till Matchande termer Rapportera
  3. Switch the tab to Frågor
Matching terms report results, via Ahrefs' Keywords Explorer

You’ll see that there are over 300,000 potential keywords you could target. That’s too many—and most of them are probably too competitive. If you’re just starting out, it’s better to target keywords that are:

  • High in Traffic Potential (TP) – TP is the estimated amount of search traffic you can potentially gain if you rank #1 for that topic. We calculate it by estimating the amount of search traffic the #1 page currently gets.
  • Low in Keyword Difficulty (KD)KD is how difficult it is to rank for the keyword in the top 10 organic search results. 

Use the available filters to reduce the list down:

Matching terms report with filters applied, via Ahrefs' Keywords Explorer

From here, you can look through the list and pick out those keywords that are relevant to your site.

Results generated by Matching terms report, via Ahrefs' Keywords Explorer

Rekommenderad läsning: Keyword Research: The Beginner's Guide av Ahrefs 

2. Identify search intent

Google’s aim is to rank the most relevant content for any query. As such, it tries to understand Varför a searcher is Googling that keyword so it can serve the most relevant results. 

That means, in order to rank high on Google, we need to identify and match search intent. Fortunately, we can do this by looking at the current top-ranking pages for your target query. Specifically, we want to identify the three Cs of search intent:

  • Content type – The dominant type of content on the SERPs—in this case, blog posts.
  • Content format – The dominant content format, such as guides, listicles, reviews, and more. 
  • Content angle – The dominant angle. Examples include the current year, for beginners, simple and easy, and more. 

For example, let’s take a look at the top-ranking pages for the keyword “how to clean coffee maker”:

SERP overview for "how to clean coffee maker"
  • Content type – They’re all blog posts.
  • Content format – Most of them are how-to guides.
  • Content angle – It seems like a few of them mentioned “with vinegar.” It could be a potential angle you might want to go for. 

If you’re targeting this keyword, for example, it’s likely you’ll have to create a how-to guide on cleaning a coffee maker (perhaps with vinegar!).

Rekommenderad läsning: Vad är sökavsikt? En komplett guide för nybörjare 

3. Create the content

Targeting keywords with blog posts is no longer about stuffing as many keywords as possible. That’s an ancient tactic that no longer works. If you want to rank high on Google, you need to show Google that your content is relevant and deserves to be on the first page. 

By matching search intent, you’ve already cleared the first hurdle. But how else can you show Google your content deserves to be there? 

Här är hur:

A. Cover important subtopics

If there are subtopics that almost all the top-ranking pages cover, then it’s a sign that searchers are looking for them. 

Here’s how to find these subtopics:

  1. Paste a few top-ranking URLs for your main topic into Ahrefs’ Content Gap tool
  2. Leave the bottom section blank
  3. Hit Show keywords
  4. Ställ in Intersection filter to 3 och 4 targets
Content Gap report results

We can see that the top-ranking pages cover topics like these:

  • What is earned media
  • Earned media examples
  • Owned media examples
  • Paid media examples
  • Paid media vs earned media
  • Owned media vs earned media

Och mer.

If we’re covering this topic (“earned media”), it is likely we’ll have to cover these subtopics too. Even better: You can use them as potential H2s to organize your content. 

B. Invest in a good reader experience

You should make sure your content is easy to read. After all, the purpose of your blog post is not just to rank but also to get the reader to consume your content. 

Follow these tips to create an effortless reading experience:

  • Använda sig av descriptive subheadings (H2–H6) for hierarchy
  • Använda sig av bullets to help with skimming
  • Använda sig av images and GIFs (where needed) to break up the text
  • Använda sig av short sentences and paragraphs to avoid “walls of text”
  • Använda sig av simple words that everyone can understand
  • Write as you speak to make things conversational
  • Read your copy out loud (when editing) to smooth the flow

C. Don’t forget your on-page SEO

Your on-page SEO is the “icing” on the cake that helps make it doubly clear to Google and searchers that your page is relevant.

Here are the basics:

  • Use the keyword in the title (if possible)Google confirmed the importance of headings in 2020. If it’s difficult, don’t shoehorn the keyword—use a close variation instead.
  • Use short, descriptive URLs – A descriptive URL, usually the keyword, helps searchers understand what a page is about before clicking. 
  • Write a compelling meta description – It’s not a ranking factor, but it further helps entice searchers to click on your result.
  • Use descriptive alt text – This helps Google understand images better. 
  • Länk till relevanta interna och externa resurser – Att länka till relevanta interna och externa resurser hjälper besökarna att navigera på din webbplats och hitta mer information.

Läs mer

Interested in learning more about SEO and creating SEO content? Check out these resources:

Några frågor eller kommentarer? Låt mig veta på Twitter



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SEO

Hur man optimerar den största innehållsrika färgen och rankas högre

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How To Optimize The Largest Contentful Paint & Rank Higher

How To Measure The Largest Contentful Paint Of Your Website

Run a free website speed test to find out. Your LCP speed will be displayed immediately.

The results of your speed test will tell you if:

  • The LCP threshold is met.
  • You need to optimize any other Core Web Vital.

How Is The Largest Contentful Paint Calculated?

Google looks at the 75th percentile of experiences – that means 25% of real website visitors experience LCP load times of 3.09 seconds or higher, while for 75% of users the LCP is below 3.09 seconds.

In this example, the real-user LCP is shown as 3.09 seconds.

Screenshot of a Core Web Vitals data of DebugBear.com, November 2022

What Are The Lab Test Results On My Core Web Vitals Data?

Med this specific web speed test, you’ll also see lab metrics that were collected in a controlled test environment. While these metrics don’t directly impact Google rankings, there are two advantages of this data:

  1. The metrics update as soon as you improve your website, while Google’s real-time data will take 28 days to fully update.
  2. You get detailed reports in addition to the metrics, which can help you optimize your website.

Dessutom, PageSpeed Insights also provides lab data, but keep in mind that the data it reports can sometimes be misleading due to the simulated throttling it uses to emulate a slower network connection.

How Do You Find Your Largest Contentful Paint Element?

When you run a page speed test with DebugBear, the LCP element is highlighted in the test result.

Sometimes, the LCP element may be a large image, and other times, it could be a large portion of text.

Regardless of whether your LCP element is an image or a piece of text, the LCP content won’t appear until your page starts rendering.

For example, on the page below, a background image is responsible for the largest paint.

How To Optimize The Largest Contentful Paint & Rank Higher In GoogleScreenshot of DebugBear.com, November 2022

In contrast, this page’s LCP is a paragraph of text.

How To Optimize The Largest Contentful Paint & Rank Higher In GoogleScreenshot of DebugBear.com, November 2022

To improve the Largest Contentful Paint (LCP) of your website you need to ensure that the HTML element responsible for the LCP appears quickly.

How To Improve The Largest Contentful Paint

To improve the LCP you need to:

  1. Find out what resources are necessary to make the LCP element appear.
  2. See how you can load those resources faster (or not at all).

For example, if the LCP element is a photo, you could reduce the file size of the image.

After running a DebugBear speed test, you can click on each performance metric to view more information on how it could be optimized.

How To Optimize The Largest Contentful Paint & Rank Higher In GoogleScreenshot of a detailed Largest Contentful Paint analysis in DebugBear.com, November 2022

Common resources that affect the LCP are:

  • Render-blocking resources.
  • Images that are not optimized.
  • Outdated image formats.
  • Fonts that are not optimized.

How To Reduce Render-Blocking Resources

Render-blocking resources are files that need to be downloaded before the browser can start drawing page content on the screen. CSS stylesheets are typically render-blocking, as are many script tags.

To reduce the performance impact of render-blocking resources you can:

  1. Identify what resources are render-blocking.
  2. Review if the resource is necessary.
  3. Review if the resource needs to block rendering.
  4. See if the resource can be loaded more quickly up, for example using compression.

The Easy Way: In the DebugBear request waterfall, requests for render-blocking resources are marked with a “Blocking” tag.

How To Optimize The Largest Contentful Paint & Rank Higher In GoogleScreenshot of DebugBear.com, November 2022

How To Prioritize & Speed Up LCP Image Requests

For this section, we’re going to leverage the new “fetchpriority” attribute on images to help your visitor’s browsers quickly identify what image should load first.

Use this attribute on your LCP element.

Varför?

When just looking at the HTML, browsers often can’t immediately tell what images are important. One image might end up being a large background image, while another one might be a small part of the website footer.

Accordingly, all images are initially considered low priority, until the page has been rendered and the browser knows where the image appears.

However, that can mean that the browser only starts downloading the LCP image fairly late.

The new Priority Hints web standard allows website owners to provide more information to help browsers prioritize images and other resources.

In the example below, we can see that the browser spends a lot of time waiting, as indicated by the gray bar.

How To Optimize The Largest Contentful Paint & Rank Higher In GoogleScreenshot of a low-priority LCP image on DebugBear.com, November 2022

We would choose this LCP image to add the “fetchpriority” attribute to.

How To Add The “FetchPriority” Attribute To Images

Om du helt enkelt lägger till attributet fetchpriority=”high” till en HTML-img-tagg kommer webbläsaren att prioritera att ladda ner den bilden så snabbt som möjligt.

<img src="https://www.searchenginejournal.com/optimize-largest-contentful-paint-debugbear-spcs/471883/photo.jpg" fetchpriority="hög" />

Hur man använder moderna bildformat och storlek på bilder på lämpligt sätt

Högupplösta bilder kan ofta ha en stor filstorlek, vilket gör att de tar lång tid att ladda ner.

I hastighetstestresultatet nedan kan du se det genom att titta på de mörkblå skuggade områdena. Varje rad indikerar en bit av bilden som kommer till webbläsaren.

How To Optimize The Largest Contentful Paint &#038; Rank Higher In GoogleSkärmdump av en stor LCP-bild på DebugBear.com, november 2022

Det finns två sätt att minska bildstorlekar:

  1. Se till att bildupplösningen är så låg som möjligt. Överväg att visa bilder i olika upplösningar beroende på storleken på användarens enhet.
  2. Använd en modern bildformat som WebP, som kan lagra bilder av samma kvalitet i en lägre filstorlek.

Hur man optimerar teckensnittsladdningstider

Om LCP-elementet är en HTML-rubrik eller ett stycke är det viktigt att snabbt ladda teckensnittet för denna textbit.

Ett sätt att uppnå detta skulle vara att använda förladda taggar som kan berätta för webbläsaren att ladda teckensnitten tidigt.

De font-display: swap CSS-regeln kan också säkerställa snabbare rendering, eftersom webbläsaren omedelbart renderar texten med ett standardteckensnitt innan den byter till webbteckensnittet senare.

How To Optimize The Largest Contentful Paint &#038; Rank Higher In GoogleSkärmdump av webbteckensnitt som fördröjer LCP på DebugBear.com, november 2022

Övervaka din webbplats för att hålla LCP snabbt

Att kontinuerligt övervaka din webbplats låter dig inte bara verifiera att dina LCP-optimeringar fungerar, utan ser också till att du blir varnad om din LCP blir sämre.

DebugBear kan övervaka Core Web Vitals och andra mätvärden för webbplatshastighet över tid. Förutom att köra djupgående labbbaserade tester, håller produkten även reda på de verkliga användarvärdena från Google.

Prova DebugBear med en gratis 14 dagars provperiod.

How To Optimize The Largest Contentful Paint &#038; Rank Higher In GoogleSkärmdump av övervakningsdata för webbplatshastighet på DebugBear.com, november 2022



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