SEO

How To Use Twitter To Increase Your Google Search Visibility

Published

2 years ago

September 13, 2022

How To Use Twitter To Increase Your Google Search Visibility

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand.

Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands communicate vital information quickly.

The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.

When brands take the time to learn about these tactics, they can more easily get to the top of search engine results pages (SERPs).

In this article, we’ll take you through some basic guidelines to help you achieve maximum exposure for your tweets.

1. Build Your Brand Identity & Awareness

So first, let’s talk about brand identity and awareness by completing a short exercise.

Google your brand’s name. What shows up?

Most of the time, you will see something similar to this on the first page of search results:

Screenshot from search, Google, August 2022

What you’re seeing is Google’s Twitter carousel.

This can be highly beneficial for users to get to know a brand by browsing through some of their most recent tweets.

And it also gives you direct control over what appears in search results around your brand’s name. That’s a big deal!

How often do we get a chance to control what users see in search results? Rarely.

Note: If you don’t have a carousel appearing for your brand already, this article provides some helpful tips.

In addition to getting a positive message in front of potential consumers, it’s another way to build awareness, strengthen thought leadership, and humanize the brand.

It helps you to connect with your audience in a more authentic and easily digestible form.

This is another reason why it’s important to share content that your audiences will find interesting and valuable and show your personality.

It’s also essential to ensure your tweets align with your brand messaging and overall business mission.

2. Leverage Twitter Carousels

Look for ways to leverage a Twitter carousel by using relatable and relevant content.

Your brand can implement one of the numerous trending tactics. But here are a few of the most important ones to consider:

Discuss Trendy Topics

This is your chance to grab the attention of new audiences and help retain your current ones. So, ensure your tweets reflect how timely, exciting and trendy you are!

What are people in your industry talking about? Do you have a new product or event coming up? Try creating engaging copy and imagery reflecting that through a Twitter carousel.

Deliver Content Your Audiences Care About

In addition to being trendy, ensure you’re sharing extremely relevant content with your audiences. Keep in mind their everyday challenges and main responsibilities.

Then ask yourself, “What would my audience want to learn more about? Why do they enjoy our products or services?” And highlight those aspects in a carousel.

Mention Other Accounts & Encourage Other Accounts To Mention You

Interacting with other relevant accounts and tagging them in tweets will help increase search presence.

Think about the key publications, thought leaders, and influencers in your space, and make sure you’re regularly engaging with them on Twitter.

Try finding things you have in common or aspects you can collab on.

These interactions can help get your content in front of new audiences. It also brings more authenticity to your brand when people see someone they recognize using a product or engaging with a brand they follow.

Use Relevant, Popular Hashtags

Incorporate relevant hashtags in your tweets. This will give you a chance to rank on SERPs.

Exemplify Your Brand Message

You want to make sure your audience isn’t confused by your tweets. They should clearly understand what your brand is all about and why they should care.

Targeted keywords and a clear call to action will help grab their attention and keep them engaged.

Encourage Team Members To Share Content

The Twitter carousel appears for individuals as well.

With this in mind, encouraging your internal team members to promote content can impact your brand’s search visibility.

3. Remain Active & Build Your Following

Remaining active on Twitter and across all your social media accounts is essential to keep your audiences engaged.

The key is ensuring that tweets are relevant and valuable and that you’re not just tweeting to get content out there.

We know the importance of social media legitimacy and its potential impact on Google rankings.

For example, a social media account with 10,000 followers and two posts differs from another 10,000-follower account with consistent interactions and posts.

Even more interestingly, Google filed a patent to determine whether social media accounts were real or fake. This can help get rid of the clutter of fake accounts and followers.

Nevertheless, the focus should be on building a following and establishing a more vast audience.

By doing this, you can increase the likelihood that users know your brand and will trust and click on your content in search results.

And do you know what directly impacts Google rankings? Click-through rates.

4. Promote Content

Creating a Twitter strategy to distribute and promote content long-term is essential. This requires more than just sharing content on a daily or weekly basis.

Promoting evergreen content, or brand-specific content, over a month or even a year will help increase visibility on social media and in search results.

Also, generating shares on social media will help from a link-building perspective.

The more reach you have on social media, the more opportunities users have to see your content, like it, and be motivated to link to it.

Links also directly impact Google rankings. And again, encourage your internal team members to promote your content, especially anyone who’s an established thought leader in the space.

This will help reach new, relevant users and appear in search results around those individuals’ accounts.

5. Optimize Your Social Media Bio

Twitter also discusses how you can impact search visibility on Google, not just through your posts but through what you put in your Twitter profile.

It’s not only essential to optimize your brand’s Twitter bio for Google but because it’s the first thing anyone will see when they click on your profile.

Considering that your brand’s Twitter profile often appears on the first page of Google, you want your first impression with new users to describe your brand and mission accurately.

This presents the opportunity to provide a concise overview of your brand and a link to your website. And it allows you to incorporate keywords, emojis, and hashtags that will get their attention.

Final Thoughts

As you can see, there are many ways to use Twitter to grow your audience and establish authority for your brand on the platform.

And if you’re looking to improve your search visibility on Google, a Twitter strategy can be an effective method.

Following the steps outlined here, you can increase your followers’ engagement rate, find new audiences, and boost your SEO ranking.

More Resources:

Featured Image: ibreakstock/Shutterstock

Related Topics:Google Increase Search seo Twitter Visibility

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SEO

Google Declares It The “Gemini Era” As Revenue Grows 15%

Published

15 hours ago

April 26, 2024

Max

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today.

While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.

The Numbers: 15% Revenue Growth, Operating Margins Expand

Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.

Net income was $23.7 billion, with diluted earnings per share of $1.89. Operating margins expanded to 32%, up from 25% in the prior year.

Ruth Porat, Alphabet’s President and CFO, stated:

“Our strong financial results reflect revenue strength across the company and ongoing efforts to durably reengineer our cost base.”

Google’s core advertising units, such as Search and YouTube, drove growth. Google advertising revenues hit $61.7 billion for the quarter.

The Cloud division also maintained momentum, with revenues of $9.6 billion, up 28% year-over-year.

Pichai highlighted that YouTube and Cloud are expected to exit 2024 at a combined $100 billion annual revenue run rate.

Generative AI Integration in Search

Google experimented with AI-powered features in Search Labs before recently introducing AI overviews into the main search results page.

Regarding the gradual rollout, Pichai states:

“We are being measured in how we do this, focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.”

Pichai reports that Google’s generative AI features have answered over a billion queries already:

“We’ve already served billions of queries with our generative AI features. It’s enabling people to access new information, to ask questions in new ways, and to ask more complex questions.”

Google reports increased Search usage and user satisfaction among those interacting with the new AI overview results.

The company also highlighted its “Circle to Search” feature on Android, which allows users to circle objects on their screen or in videos to get instant AI-powered answers via Google Lens.

Reorganizing For The “Gemini Era”

As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.

Pichai revealed that, through hardware and software improvements, the company has reduced machine costs associated with its generative AI search results by 80% over the past year.

He states:

“Our data centers are some of the most high-performing, secure, reliable and efficient in the world. We’ve developed new AI models and algorithms that are more than one hundred times more efficient than they were 18 months ago.

How Will Google Make Money With AI?

Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services.

Google is integrating Gemini into ad products like Performance Max. The company’s Cloud division is bringing “the best of Google AI” to enterprise customers worldwide.

Google One, the company’s subscription service, surpassed 100 million paid subscribers in Q1 and introduced a new premium plan featuring advanced generative AI capabilities powered by Gemini models.

Future Outlook

Pichai outlined six key advantages positioning Alphabet to lead the “next wave of AI innovation”:

Research leadership in AI breakthroughs like the multimodal Gemini model
Robust AI infrastructure and custom TPU chips
Integrating generative AI into Search to enhance the user experience
A global product footprint reaching billions
Streamlined teams and improved execution velocity
Multiple revenue streams to monetize AI through advertising and cloud

With upcoming events like Google I/O and Google Marketing Live, the company is expected to share further updates on its AI initiatives and product roadmap.

Featured Image: Sergei Elagin/Shutterstock

SEO

brightonSEO Live Blog

Published

1 day ago

April 25, 2024

Entireweb News Bot

Hello everyone. It’s April again, so I’m back in Brighton for another two days of ~~sun~~, sea, and SEO!

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.

Follow below for talk takeaways and (very) mildly humorous commentary.

SEO

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Published

1 day ago

April 25, 2024

Max

Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.

The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.

Chrome’s Third-Party Cookie Phaseout Pushed To 2025

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.

Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).

The statement reads:

“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

Continued Engagement With Regulators

Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.

This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.

The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.

Transition Period & Impact

In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.

However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.

The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.

While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.

Google states the program aims to address functional issues rather than relieve general data collection inconveniences.

Publisher & Advertiser Implications

The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.

Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.

However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.

With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.

Featured Image: Novikov Aleksey/Shutterstock