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Facebook Adds New Tools and Guides for Coming Out Day 2020

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Today is Coming Out Day, which celebrates the LGBTQ community, and acceptance of gender and identity. And to mark the event, Facebook has announced a range of new features and presentations which will enable people to learn more, and participate via their Facebook and Instagram presence.

First off, Facebook’s adding some new guides on Instagram to assist people who may be looking to come out to family and friends.

Facebook Coming Out Day

As explained by Facebook:

We partnered with PFLAG, It Gets Better Project och The Tegan and Sara Foundation to create new Instagram Guides offering tips on topics such as safety and support for those going through their coming out journey, as well as for their friends and family.”

In addition to this, Facebook’s adding a new, animated Coming Out Day Facebook logo, which, when tapped, will link users through to a feed of content using the #ComingOut2020 hashtag. It’s also adding new stickers, both for Stories and regular Facebook posts.

Facebook Coming Out Day

Facebook’s also premiering a new show on Facebook Watch, hosted by Demi Lovato and Tan France, which will provide a platform for people to share their coming out journeys, and offer messages of support and guidance.

Facebook will also be showcasing personal stories of people who’ve come out, via its official channels:

“We’ll share a series of stories about coming out in unique environments and situations. From remote locations to cultural insularity to personal struggles, we’ll follow the stories of four people and how they found connections, positivity and even celebration in unexpected places.”

The initiative will provide important support and guidance for those who may be dealing with their own questions and trying to understand, and deal with, their personal situations. By giving a large-scale platform to such concerns, it may help to reduce some of the stigma, and make others feel more comfortable in their own efforts to come out.

The various tools and programs will are available in both Facebook and Instagram now.

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta svävar med de flesta under decenniet och tillför $100 miljarder i värde

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter avbryter fri tillgång till sitt API, vilket kommer att stänga av hundratals appar

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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