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TikTok Launches New ‘Re:Make’ Campaign to Pay Tribute to Classic Ads


TikTok has launched a new campaign called Re:Make, which will see the various classic TV ad campaigns re-imagined by TikTok users, as a means to both showcase user creativity and highlight the potential of such approaches on the platform.

TikTok Re:Make

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Re:Make is a celebration of the iconic reklam- campaigns that have shaped the industry and influenced culture – while also showcasing how TikTok has provided an entirely new way to captivate and persuade audiences. Staying true to our mission to inspire creativity and bring joy, Re:Make by TikTok aims to inspire and educate brands and creative agencies on how to unleash their creativity on the platform.”

The campaign will see TikTok partner with a range of brands that have run classic ads, like the Snickers “You’re Not You When You’re Hungry” campaign, Old Spice’s “The Man Your Man Could Smell Like”, and Skittles’ iconic ‘Touch’ promotion.

TikTok Re:Make - Skittles

TikTok users will be encouraged to provide their own take on each, using the hashtag #TikTokReMake, which will help to encourage engagement, and get brand thinking about how creative approaches and trends can drive traffic for their promotions.

And interestingly, TikTok also notes that bands can get in touch to find out about how they can also get involved in future installments of the Re:Make initiative.

It could be a great way to learn what works on TikTok, find platform influencers who can assist with creative approaches, and get promotional value from the same, by linking into the trend.

At the least, it will help advertisers broaden their understanding of TikTok marketing approaches, and it’ll likely be worth checking in on the #TikTokReMake hashtag to see what people come up with, and how those ideas resonate with the TikTok community.




Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging


Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.


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