Do you want to know how much revenue you’re generating from Google Ads on your website?
Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign’s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions.
In this article, we’ll show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.
Why Set Up Google Ads Conversion Tracking in WordPress?
If you’re running Google Ads for your WordPress blog, eCommerce store, eller membership site, then it is important to know how they’re performing. You can’t improve, what you can’t measure.
Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms.
Besides that, Google Ads conversion tracking also uncovers how users behave on your WordPress site after clicking an ad. For instance, you might see a lot of users arrive on a landing page, but abandon it after adding products to the cart.
You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience.
That said, let’s see how you can add Google Ads conversion tracking in WordPress.
MonsterInsights offers an Ads addon that lets you setup comprehensive conversion tracking without touching a single line of code or hiring a developer.
We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a MonsterInsights Lite version you can use for free.
First, you’ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.
Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.
Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on how to install Google Analytics in WordPress.
With MonsterInsights, you can also use dual tracking to set up a Google Analytics 4 property. It is the latest analytics version and will soon replace Universal Analytics. You can learn more by following our guide on how to switch to Google Analytics 4 in WordPress.
Once you’ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to Insights » Addons from your WordPress dashboard and navigate to the ‘Ads’ addon.
Go ahead and click the ‘Install’ button. The addon will now automatically install and activate on your site.
Creating a Conversion Action in Google Ads
Next, you’ll need to create a conversion action in Google Ads.
After that, go ahead and click the ‘Tools and settings’ option at the top. Under the ‘Measurement’ column, simply select the Konverteringar option.
On the next screen, you’ll need to create a conversion action.
You can click the ‘New conversion action’ button to get started.
Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import.
For this tutorial, we’ll choose the ‘Website’ option for tracking ad conversions.
After that, you’ll need to enter the website URL where you’d like to measure conversions.
Once that’s done, simply click the ‘Scan’ button.
Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you’ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions.
However, we recommend selecting the manual method. Simply scroll down and click the ‘+ Add a conversion action manually’ option.
Next, you’ll need to enter the Conversion action details.
First, you can select the ‘Goal and action optimization’ for your conversion. This is the action you’d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a contact form, and more.
For the sake of this tutorial, we will select ‘Subscribe’ as the goal. After that, you can enter the Conversion name.
You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don’t use a value for conversion action.
We will select the ‘Use the same for each conversion’ option, select the currency, and enter a value for this tutorial.
Besides that, you can also choose how many conversions to count per click.
If you’re tracking email newsletter signups, then we recommend selecting the ‘One’ option. This way, each subscriber is counted once. However, you can use the ‘Every’ option in an eCommerce store and count each purchase as a conversion.
After selecting these options, simply click the ‘Done’ button at the bottom.
You can now see your conversion action under the ‘Create conversion actions manually using code’ section.
Go ahead and click the ‘Save and continue’ button to get instructions for adding the tracking tags for conversion action to your site.
On the next screen, you’ll see 3 options to add the conversion action to your site.
Simply select the ‘Use Google Tag Manager’ option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open.
To finish the setup process, you’ll need to head to your WordPress website dashboard and view the MonsterInsights settings.
From here, go to Insights » Settings and click on the ‘Publisher’ tab.
After that, you can scroll down to the ‘Ads Tracking’ section.
Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789.
That’s it. You’ve successfully set up Google Ads conversion tracking on your WordPress website.
View Google Ads Conversion Tracking Data in Google Analytics
You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad.
For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics.
Let’s see how you can link your Google Ads account with Google Analytics 4 and Universal Analytics.
Connect Google Ads with Google Analytics 4
First, you’ll need to log in to your GA4 account and then go to the ‘Admin’ settings.
After that, you can click the ‘Google Ads Links’ option.
It is located under the Property column.
A new window will now slide in from the right.
Go ahead and click the ‘Link’ button in the top right corner.
Next, you will see different options for Link setup.
First, you can click the ‘Choose Google Ads accounts’ option.
On the next screen, you’ll need to select the Google Ads account you wish to connect.
Once that’s done, simply click the ‘Confirm’ button at the top.
You will now see the Google Ads account that you want to link.
Go ahead and click the ‘Next’ button.
In the next step, Google Analytics will give you options to enable personalized advertising and enable auto-tagging.
You can use the default settings and click the ‘Next’ button.
After that, you’ll see a summary of your Link setup settings.
If everything checks out, then go ahead and click the ‘Submit’ button.
You should now see a ‘Link Created’ notification in front of your Google Ads account. This means that you’ve successfully connected Google Ads with Google Analytics.
Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports.
Next, you can view the Google Ads conversion tracking report in Google Analytics 4.
First, you can head to Acquisition » Traffic acquisition from the menu on your left and scroll down to see how many visitors came from the Paid Search channel.
After that, you can go to Acquisition » Acquisition overview and view the Session Google Ads campaign report. This will show which campaign got the most traffic.
You can also click the ‘View Google Ads campaigns’ option at the bottom to view more details.
For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more.
Using the information from this report, you can see which campaigns perform the best.
Connect Google Ads with Universal Analytics
If you’re using Universal Analytics, then you can first log in to your account.
After that, head to the ‘Admin’ settings.
Next, you’ll need to go to the Google Ads Links option.
You can find the option under the Property column.
On the next screen, you’ll need to select the Google Ads account you want to connect.
After selecting your account, simply click the ‘Continue’ button.
Next, you will need to enter a Link group title.
You can then select the Views to link with your Google Ads account. Simply click the toggle to ON for the correct Views.
Once that’s done, simply click the ‘Link accounts’ button.
Google Analytics will now show a summary of your settings. Simply scroll down and click the ‘Done’ button.
That’s it. Your Google Ads account will now be linked to the Universal Analytics property.
To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left. You can see the number of clicks, cost, CPC, and more for each campaign.
Final Thoughts on Google Ads Conversion Tracking in WordPress
When it comes to setting up any conversion tracking, the most important thing you want to make sure is that the setup is done properly. This is why we use and recommend MonsterInsights because it just does everything for you behind the scenes without touching any code.
However if you prefer to add code directly on your WordPress site, then you can do that as well by using a plugin like WPCode. This will help future-proof your customizations. There’s a free version of WPCode that you can use by following our tutorial on adding custom code in WordPress.
Top website builder (öppnas i ny flik) WordPress has pushed an urgent update to users with the WooCommerce add-on installed in response to a highly disruptive security vulnerability.
Cybersecurity researchers from GoldNetwork recently discovered a major flaw affecting WooCommerce Payments 4.8.0 and higher. WooCommerce is an open-source ecommerce WordPress plugin designed to service small and medium-sized businesses.
Explaining the bug in more detail, researchers from WordFence (a cybersecurity team focused on WordPress) claim the bug allows threat actors to “impersonate an administrator and completely take over a website without any user interaction or social engineering required.”
Disaster avoided
WooCommerce devs have now released a security update, and the good news (or so it seems right now) is that the Swiss researchers were the first ones to discover the flaw.
“At this time we have no evidence that the vulnerability was exploited beyond identifying it in our own security testing program. We do not believe any store or customer data was compromised as a result of this vulnerability,” BleepingComputer cited Beau Lebens, Head of Engineering at WooCommerce.
“We immediately deactivated the impacted services and mitigated the issue for all websites hosted on WordPress.com, Pressable, and WPVIP.”
If you have a WordPress site with WooCommerce, chances are it’s already been updated: “We shipped a fix and worked with the WordPress.org Plugins Team to auto-update sites running WooCommerce Payments 4.8.0 through 5.6.1 to patched versions. The update is currently being automatically rolled out to as many stores as possible,” Lebens said.
Here are all the vulnerable WooCommerce Payments versions: .8.2, 4.9.1, 5.0.4, 5.1.3, 5.2.2, 5.3.1, 5.4.1, 5.5.2, and 5.6.2.
If your website is still running any of the above mentioned versions, chances are it still hasn’t been updated. To do so manually, head to your WP Admin dashboard, navigate to Plugins, find WooCommerce Payments, and look for a notification about the vulnerability, as well as the instructions on how to update.
Mumbai (Maharashtra) [India], March 24 (ANI/PRNewswire): Bluehost, one of the largest WordPress hosting providers in the world, today announced the launch of its new commerce solutions that make it simple for customers to launch their online stores and makes using WordPress easier by bringing together YITH plugins and WooCommerce. Addressing the need for a simple, convenient online selling solution for all, Bluehost’s new commerce solutions, bring together the power of WordPress, the versatility of WooCommerce and the elegant simplicity of YITH plugins to empower users to easily create online stores that truly stand out from the rest.
From a mobile-responsive eCommerce website to powerful connections with all the major online marketplaces, Bluehost’s commerce solutions enable users to sell products anywhere and everywhere confidently. The affordable all-in-one commerce solutions allow users to build a robust online store. Users can easily accept payments, sell across popular marketplaces, schedule calendar appointments, ship new customer orders, print labels, and add advanced features like GiftCards, WishList, Customer Account Page, and more. Site owners will save time and energy maintaining every aspect of their eCommerce business, all from one platform.
Bluehost’s commerce solutions make selling online easier and save customers hundreds of dollars by bundling enhanced plugins.
“We have so many customers around the world with unique needs and different levels of expertise building online stores,” said Ed Jay, President of Newfold Digital, the parent company of Bluehost and YITH. “With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses looking for the flexibility and power of WordPress but want the experience of coming online and selling to be simple. The curated experience we are providing strikes the perfect balance of security, reliability, and functionality by taking the power of WordPress and putting it into the hands of users in a way that feels intuitive and native for each of our customers seeking to grow their businesses.”
Bluehost’s commerce solutions offer the functionality, and the perfect mix of tools, plugins and guidance online sellers need to start and grow their online business including:
– Easy Online Store Creation: Bluehost’s new commerce solutions come with an easy-to-follow onboarding experience. Answer a few simple questions and within minutes users will have the right foundation pages to launch their site. The guided onboarding experiences walks users through the set-up process for commonly needed features of an online store, like payment processing, tax information, shipping and managing product inventory. It helps customers launch further, faster by setting up their theme, fonts, top menu and homepage by assembling a custom design in a few simple steps.
– WooCommerce and Enhanced YITH Plugins: Both of Bluehost’s commerce solutions come with WooCommerce and enhanced YITH plugins. YITH is one of the largest sellers and developers of WooCommerce Plugins for WordPress, with nearly 2.3M active installs and more than 100 plugins that expertly solve critical eCommerce needs. Payment Processing, Gift Cards, Wish Lists, Appointment Bookings, Shipping, Product Search/Filtering and Customer Account Creation are included, providing users with everything they need to build an online store for a simple low price.
– Sales Across Multiple Marketplaces: Whether users are selling on Amazon, Etsy, eBay, Shopify, BigCommerce, or any other kind of marketplace, the Bluehost Online Store + Marketplace plan allows customers to manage their inventory from one centralized dashboard. This allows them to analyze which marketplace is the best place for selling their products, as well as keep track of inventory in real-time without having to log into multiple dashboards.
– Yoast SEO: The #1 WordPress SEO Plugin powering more than 13 million websites. Yoast SEO is made by world-renowned SEO experts and is packed full of features, designed to help visitors and search engines to get the most out of their website. Newfold acquired Yoast in August 2021.
– New WordPress eCommerce Block Theme “Wonder” Pre-installed: Take advantage of WordPress’s Block Editor with Wonder’s 24 patterns, focused on shops, and six different style variations. YITH, a leading global provider of WooCommerce plugins acquired by Newfold in March 2022, built Wonder leveraging their WordPress commerce expertise.
– Professional Services and 24/7 Expert Support: In-house Bluehost experts are readily available to help customers get online and support customers if roadblocks are encountered while creating an online store, via online chat or over the phone at 1800-419-4426.
For more information on Bluehost’s commerce solutions, including product features and details, visit Bluehost.in.
Bluehost is the leading web hosting solutions provider specializing in WordPress. Since its founding in 2003, Bluehost has been trusted by millions of people because it makes building, growing, and managing successful WordPress websites easy. Bluehost delivers a suite of WordPress solutions designed with the perfect mix of guidance, tools, and expertise to build a professional website. Bluehost is a part of the Newfold Digital family of brands. For more information on Bluehost, visit Bluehost.in.
Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. Learn more about Newfold Digital at Newfold.com.
A sneaky new credit card stealer has been discovered hiding in places that are difficult to scan, and thus managing to steal payment (öppnas i ny flik) information without triggering any alarms.
A report from cybersecurity experts Sucuri notes how it stumbled upon the malware when called in to investigate an “unusual infection” at one of its clients’ payment endpoints.
As it turns out, the malware was hiding in the site’s WooCommerce payment gateway module called Authorize.net, which process payment details on checkout. As this module works after the user submits data at checkout, cybersecurity solutions have a harder time detecting potentially malicious code hiding within.
No vulnerabilities
Usually, threat actors would inject malicious code into the HTML of the store of customer checkout pages. The code would then grab the data being inputted during checkout – giving hackers access to sensitive data such as full credit card numbers, CVV numbers, expiration dates, phone numbers, email addresses, and other important information.
But today’s cybersecurity solutions can scan the HTML code for malware and thus keep the ecommerce sites safe.
That’s why this creative malware developer turned to the Authorize.net payment processing system. Apparently, it is currently being used by more than 400,000 merchants all over the world.
But the WordPress ecommerce plugin WooCommerce, or the Authorize.net payment gateway, are not flawed, and do not carry any vulnerabilities, Sucuri stressed.
“Overall they are both robust and secure payment platforms that are perfectly safe to use. Instead, this article highlights the importance of maintaining good security posture and keeping environments locked down to prevent tampering from threat actors.”
“Just like any other piece of software, if malicious actors compromise an environment they can tamper with existing controls,” they concluded.
To remain secure, businesses are advised to leverage file integrity monitoring, keep a close eye on modified files, and urged to “take every possible avenue to keep the attackers at bay.”
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