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Hur man ställer in Google Ads-konverteringsspårning i WordPress



Hur man ställer in Google Ads-konverteringsspårning i WordPress

Do you want to know how much revenue you’re generating from Google Ads on your website?

Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign’s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions.

In this article, we’ll show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.

How to setup Google Ads conversion tracking

Why Set Up Google Ads Conversion Tracking in WordPress?

If you’re running Google Ads for your WordPress blogeCommerce store, eller membership site, then it is important to know how they’re performing. You can’t improve, what you can’t measure.

Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms.

Besides that, Google Ads conversion tracking also uncovers how users behave on your WordPress site after clicking an ad. For instance, you might see a lot of users arrive on a landing page, but abandon it after adding products to the cart.

You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience.

That said, let’s see how you can add Google Ads conversion tracking in WordPress.

Adding Google Ads to WordPress Website

The easiest way of connecting Google Ads with WordPress is by using MonsterInsights. It is the best Analytics plugin for WordPress that helps set up Google Analytics without editing.

MonsterInsights offers an Ads addon that lets you setup comprehensive conversion tracking without touching a single line of code or hiring a developer.

We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a MonsterInsights Lite version you can use for free.

First, you’ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.

Launch setup wizard

Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on how to install Google Analytics in WordPress.

With MonsterInsights, you can also use dual tracking to set up a Google Analytics 4 property. It is the latest analytics version and will soon replace Universal Analytics. You can learn more by following our guide on how to switch to Google Analytics 4 in WordPress.

Once you’ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to Insights » Addons from your WordPress dashboard and navigate to the ‘Ads’ addon.

Install the ads addon

Go ahead and click the ‘Install’ button. The addon will now automatically install and activate on your site.

Creating a Conversion Action in Google Ads

Next, you’ll need to create a conversion action in Google Ads.

First, you can visit the Google Ads website and log in to your account.

After that, go ahead and click the ‘Tools and settings’ option at the top. Under the ‘Measurement’ column, simply select the Konverteringar option.

Click the tools and settings option

On the next screen, you’ll need to create a conversion action.

You can click the ‘New conversion action’ button to get started.

Create new conversion action

Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import.

For this tutorial, we’ll choose the ‘Website’ option for tracking ad conversions.

Select the kind of conversion to track

After that, you’ll need to enter the website URL where you’d like to measure conversions.

Once that’s done, simply click the ‘Scan’ button.

Enter your domain to scan

Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you’ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions.

However, we recommend selecting the manual method. Simply scroll down and click the ‘+ Add a conversion action manually’ option.

Add conversion action manually

Next, you’ll need to enter the Conversion action details.

First, you can select the ‘Goal and action optimization’ for your conversion. This is the action you’d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a contact form, and more.

For the sake of this tutorial, we will select ‘Subscribe’ as the goal. After that, you can enter the Conversion name.

Enter conversion action details

You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don’t use a value for conversion action.

We will select the ‘Use the same for each conversion’ option, select the currency, and enter a value for this tutorial.

Enter value for conversion action

Besides that, you can also choose how many conversions to count per click.

If you’re tracking email newsletter signups, then we recommend selecting the ‘One’ option. This way, each subscriber is counted once. However, you can use the ‘Every’ option in an eCommerce store and count each purchase as a conversion.

After selecting these options, simply click the ‘Done’ button at the bottom.

Enter value and count

You can now see your conversion action under the ‘Create conversion actions manually using code’ section.

Go ahead and click the ‘Save and continue’ button to get instructions for adding the tracking tags for conversion action to your site.

Click the save and continue button

On the next screen, you’ll see 3 options to add the conversion action to your site.

Simply select the ‘Use Google Tag Manager’ option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open.

Select the use tag manager option

To finish the setup process, you’ll need to head to your WordPress website dashboard and view the MonsterInsights settings.

From here, go to Insights » Settings and click on the ‘Publisher’ tab.

Publisher settings in MonsterInsights

After that, you can scroll down to the ‘Ads Tracking’ section.

Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789.

If you are tracking Google Ads on Easy Digital DownloadsWooCommerce, och MemberPress, then enter the Conversion Label in the respective field.

Enter conversion ID and label

That’s it. You’ve successfully set up Google Ads conversion tracking on your WordPress website.

View Google Ads Conversion Tracking Data in Google Analytics

You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad.

For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics.

Let’s see how you can link your Google Ads account with Google Analytics 4 and Universal Analytics.

Connect Google Ads with Google Analytics 4

First, you’ll need to log in to your GA4 account and then go to the ‘Admin’ settings.

Go to admin settings

After that, you can click the ‘Google Ads Links’ option.

It is located under the Property column.

Go to ads links

A new window will now slide in from the right.

Go ahead and click the ‘Link’ button in the top right corner.

Click the link button

Next, you will see different options for Link setup.

First, you can click the ‘Choose Google Ads accounts’ option.

Choose Google ads account to link

On the next screen, you’ll need to select the Google Ads account you wish to connect.

Once that’s done, simply click the ‘Confirm’ button at the top.

Select your google ads account

You will now see the Google Ads account that you want to link.

Go ahead and click the ‘Next’ button.

See selected google ads account

In the next step, Google Analytics will give you options to enable personalized advertising and enable auto-tagging.

You can use the default settings and click the ‘Next’ button.

Change configure settings

After that, you’ll see a summary of your Link setup settings.

If everything checks out, then go ahead and click the ‘Submit’ button.

Review and submit link setup

You should now see a ‘Link Created’ notification in front of your Google Ads account. This means that you’ve successfully connected Google Ads with Google Analytics.

Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports.

See link created notification

Next, you can view the Google Ads conversion tracking report in Google Analytics 4.

First, you can head to Acquisition » Traffic acquisition from the menu on your left and scroll down to see how many visitors came from the Paid Search channel.

View paid search traffic

After that, you can go to Acquisition » Acquisition overview and view the Session Google Ads campaign report. This will show which campaign got the most traffic.

You can also click the ‘View Google Ads campaigns’ option at the bottom to view more details.

View session google ads campaign report

For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more.

Using the information from this report, you can see which campaigns perform the best.

View detailed stats for each campaign

Connect Google Ads with Universal Analytics

If you’re using Universal Analytics, then you can first log in to your account.

After that, head to the ‘Admin’ settings.

Click admin settings

Next, you’ll need to go to the Google Ads Links option.

You can find the option under the Property column.

Go to Google Ads links

On the next screen, you’ll need to select the Google Ads account you want to connect.

After selecting your account, simply click the ‘Continue’ button.

Select Google ads account

Next, you will need to enter a Link group title.

You can then select the Views to link with your Google Ads account. Simply click the toggle to ON for the correct Views.

Enter link group title

Once that’s done, simply click the ‘Link accounts’ button.

Google Analytics will now show a summary of your settings. Simply scroll down and click the ‘Done’ button.

Click the done button

That’s it. Your Google Ads account will now be linked to the Universal Analytics property.

To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left. You can see the number of clicks, cost, CPC, and more for each campaign.

View Google ads report in UA

Final Thoughts on Google Ads Conversion Tracking in WordPress

When it comes to setting up any conversion tracking, the most important thing you want to make sure is that the setup is done properly. This is why we use and recommend MonsterInsights because it just does everything for you behind the scenes without touching any code.

However if you prefer to add code directly on your WordPress site, then you can do that as well by using a plugin like WPCode. This will help future-proof your customizations. There’s a free version of WPCode that you can use by following our tutorial on adding custom code in WordPress.

We hope this article helped you learn how to set up Google Ads conversion tracking in WordPress. You may also want to see our ultimate WordPress SEO guide and the best WooCommerce plugins to grow your store.


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WordPress force updates thousands of websites following WooCommerce security breach



WooCommerce Storefront

Top website builder (öppnas i ny flik) WordPress has pushed an urgent update to users with the WooCommerce add-on installed in response to a highly disruptive security vulnerability.

Cybersecurity researchers from GoldNetwork recently discovered a major flaw affecting WooCommerce Payments 4.8.0 and higher. WooCommerce is an open-source ecommerce WordPress plugin designed to service small and medium-sized businesses.


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Bluehost launches new commerce solutions for WordPress – ThePrint –



Mumbai (Maharashtra) [India], March 24 (ANI/PRNewswire): Bluehost, one of the largest WordPress hosting providers in the world, today announced the launch of its new commerce solutions that make it simple for customers to launch their online stores and makes using WordPress easier by bringing together YITH plugins and WooCommerce. Addressing the need for a simple, convenient online selling solution for all, Bluehost’s new commerce solutions, bring together the power of WordPress, the versatility of WooCommerce and the elegant simplicity of YITH plugins to empower users to easily create online stores that truly stand out from the rest.

From a mobile-responsive eCommerce website to powerful connections with all the major online marketplaces, Bluehost’s commerce solutions enable users to sell products anywhere and everywhere confidently. The affordable all-in-one commerce solutions allow users to build a robust online store. Users can easily accept payments, sell across popular marketplaces, schedule calendar appointments, ship new customer orders, print labels, and add advanced features like GiftCards, WishList, Customer Account Page, and more. Site owners will save time and energy maintaining every aspect of their eCommerce business, all from one platform.

Bluehost’s commerce solutions make selling online easier and save customers hundreds of dollars by bundling enhanced plugins.

“We have so many customers around the world with unique needs and different levels of expertise building online stores,” said Ed Jay, President of Newfold Digital, the parent company of Bluehost and YITH. “With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses looking for the flexibility and power of WordPress but want the experience of coming online and selling to be simple. The curated experience we are providing strikes the perfect balance of security, reliability, and functionality by taking the power of WordPress and putting it into the hands of users in a way that feels intuitive and native for each of our customers seeking to grow their businesses.”

Bluehost’s commerce solutions offer the functionality, and the perfect mix of tools, plugins and guidance online sellers need to start and grow their online business including:

– Easy Online Store Creation: Bluehost’s new commerce solutions come with an easy-to-follow onboarding experience. Answer a few simple questions and within minutes users will have the right foundation pages to launch their site. The guided onboarding experiences walks users through the set-up process for commonly needed features of an online store, like payment processing, tax information, shipping and managing product inventory. It helps customers launch further, faster by setting up their theme, fonts, top menu and homepage by assembling a custom design in a few simple steps.

– WooCommerce and Enhanced YITH Plugins: Both of Bluehost’s commerce solutions come with WooCommerce and enhanced YITH plugins. YITH is one of the largest sellers and developers of WooCommerce Plugins for WordPress, with nearly 2.3M active installs and more than 100 plugins that expertly solve critical eCommerce needs. Payment Processing, Gift Cards, Wish Lists, Appointment Bookings, Shipping, Product Search/Filtering and Customer Account Creation are included, providing users with everything they need to build an online store for a simple low price.

– Sales Across Multiple Marketplaces: Whether users are selling on Amazon, Etsy, eBay, Shopify, BigCommerce, or any other kind of marketplace, the Bluehost Online Store + Marketplace plan allows customers to manage their inventory from one centralized dashboard. This allows them to analyze which marketplace is the best place for selling their products, as well as keep track of inventory in real-time without having to log into multiple dashboards.

– Yoast SEO: The #1 WordPress SEO Plugin powering more than 13 million websites. Yoast SEO is made by world-renowned SEO experts and is packed full of features, designed to help visitors and search engines to get the most out of their website. Newfold acquired Yoast in August 2021.

– New WordPress eCommerce Block Theme “Wonder” Pre-installed: Take advantage of WordPress’s Block Editor with Wonder’s 24 patterns, focused on shops, and six different style variations. YITH, a leading global provider of WooCommerce plugins acquired by Newfold in March 2022, built Wonder leveraging their WordPress commerce expertise.

– Professional Services and 24/7 Expert Support: In-house Bluehost experts are readily available to help customers get online and support customers if roadblocks are encountered while creating an online store, via online chat or over the phone at 1800-419-4426.

For more information on Bluehost’s commerce solutions, including product features and details, visit

Bluehost is the leading web hosting solutions provider specializing in WordPress. Since its founding in 2003, Bluehost has been trusted by millions of people because it makes building, growing, and managing successful WordPress websites easy. Bluehost delivers a suite of WordPress solutions designed with the perfect mix of guidance, tools, and expertise to build a professional website. Bluehost is a part of the Newfold Digital family of brands. For more information on Bluehost, visit

Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions,,, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. Learn more about Newfold Digital at

Media Contact:

Paola Lorenzo

[email protected]

This story has been provided by PRNewswire. ANI will not be responsible in any way for the content of this article. (ANI/PRNewswire)

This story is auto-generated from a syndicated feed. ThePrint holds no responsibility for its content.


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Denna lömska kreditkortsstjälare gömmer sig inom betalningsprocessorer för att undvika säkerhetsskanningar




A sneaky new credit card stealer has been discovered hiding in places that are difficult to scan, and thus managing to steal payment (öppnas i ny flik) information without triggering any alarms.

A report from cybersecurity experts Sucuri notes how it stumbled upon the malware when called in to investigate an “unusual infection” at one of its clients’ payment endpoints.


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