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It seems that the only constant is change when it comes to Google, and that sentiment certainly rings true as we take on 2023. The search...
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads...
Could TikTok really become a competitor in the web search and discovery stakes, and move into Google’s territory? Google’s Senior Vice President Prabhakar Raghavan recently shared...
As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness...
TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a...
Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via...
With travel back on the cards in many regions, Snapchat’s looking to help travel advertisers reach its captive audience with new Dynamic Travel Ads. As it...
A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts...
