As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business....
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to...
As of 2021, the global influencer marketing market size is at $13.8 billion. Are you ready to tap into this market and find the right influencers...
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page...
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions, which will provide new sales lift measurement based...
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page...
Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers...
Instagram is one of the best ways to market your product or service to a younger demographic. Out of one billion monthly active users – yes,...
Looking for ways to give your Twitter marketing efforts a boost, and/or ensure that you’re maximizing your opportunities in the app? This will help – Twitter...
![The Pros and Cons of Influencer Marketing for Your Brand [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/07/1657070575_The-Pros-and-Cons-of-Influencer-Marketing-for-Your-Brand.png "The Pros and Cons of Influencer Marketing for Your Brand [Infographic]")
Are you considering investing in an influencer marketing campaign for your business? Want to know the positives and negatives of using influencers on social media? Shane...