Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a...
Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference...
You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click...
Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle. However, eMarketer is still forecasting total US sales to...
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