Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns. First off, Google’s adding...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to...
Could more user control be the solution to Instagram’s most recent growing pains? As part of Instagram’s ongoing quest to negate TikTok through blatant replication, it...
Looking for ways to maximize your TikTok campaigns, and ensure that your ads resonate with TikTok’s audience? This could help – earlier this year, TikTok launched...
While NFT sales continue to decline, and interest in the first wave of digital collectibles appears to be waning, Meta is expanding its support of digital...
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as...
Google has published a new overview of key best practices and tips for those taking part in its Ad Manager program, which provides more insight into...
Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business...
YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools...
This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing...