It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in...
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link...
The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns...
Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of...
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot...
Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to...
Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject...
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email...
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for...
Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master...