Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation...
There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. ...
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.
Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture,...
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it...
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies,...
Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead...
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.
Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago. The...
In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay...