SEO
7 Successful B2B Content Marketing Examples You Can Learn From
There is no one right way of doing content marketing.
Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.
In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.
Shopify is an e-commerce platform that helps businesses sell online.
Key stats
Number of referring domains: 9,000
Estimated organic traffic: 1,700,000
Number of keywords the tools rank for: 121,000
What it does well
When it comes to content marketing, Shopify has gone the whole hog. It’s invested in almost every type of content marketing: blogs, podcasts, free courses, free guides, and more.
But I want to drill down into one aspect of its content marketing: free tools. Shopify offers over 20 free tools:
These tools have two things in common. First, they solve problems for budding entrepreneurs. For example, you’ll need a business name for your new company. Shopify solves that by offering a free business name generator:
Second, these queries have thousands of monthly searches on Google. For example, the term “business name generator” gets 81,000 monthly searches in the U.S.:
That’s why its tools page—and each individual tool—is getting hundreds of thousands of search visits:
How to replicate its success
Tools are content too. Consider creating a free tool if you have the ability or resources. This is especially applicable if you’re a software company.
However, don’t just create any free tool. Create those your potential customers are searching for.
Here’s how to find them. You can:
- Go to Ahrefs’ Keywords Explorer.
- Enter one or a few broad keywords related to your industry (e.g., if you have a real estate website, these might be mortgage, rent, and down payment).
- Go to the Matching terms report.
- In the Include filter, add words like calculator, tool, tools, and, checker.
- Choose Any word and click Apply.
Look through the list to see if there are any relevant tools you can create.
Make sure you review the top-ranking results to see if you can “beat” them. Ask yourself:
- What’s good about them?
- How could they be improved?
When you’ve created your free tool, know that you’ll likely have to acquire links to rank. There are many ways to do this, but the best starting point for tools is to use the Skyscraper Technique.
Read this post or watch the video below to learn more:
Ahrefs is an all-in-one SEO toolset that allows you to research your competitors, study what your customers are searching for, optimize your website, and more.
Key stats
Number of referring domains: 33,400
Estimated organic traffic: 645,000
Number of keywords the blog ranks for: 107,000
What we do well
Our content strategy is simple. We target topics that have:
- Search traffic potential – Topics that our potential customers are searching for on Google.
- Business potential – Topics where we can pitch our product.
- Ranking potential – Topics where we can rank in the top three with our current resources.
Doing this consistently allows us to rank high for keywords that are relevant to our customers and pitch our product as the best solution to those problems.
This no-frills SEO content strategy has helped grow our annual recurring revenue (ARR) consistently over the years.
How to replicate our success
Use the same process in example #1 to find keywords with search traffic potential:
- Go to Ahrefs’ Keywords Explorer
- Enter one or a few broad keywords related to your industry
- Go to the Matching terms report
- Filter for keywords with Traffic Potential (TP)
Eyeball the list and note down all relevant keywords.
From there, you’ll want to assign a “business potential” score to each keyword. Here’s the cheat sheet we use at Ahrefs:
You’ll also want to give each keyword a “ranking potential” score. We can check each keyword’s ranking difficulty by scrolling to the SERP overview section and analyzing the metrics shown for the current top-ranking pages.
What should you look out for? There are many factors involved in assessing ranking difficulty. But broadly speaking, you’ll want to pay attention to:
- Quantity and quality of backlinks – Links are a Google ranking factor. So the more high-quality backlinks the current top-ranking pages have, the harder it’ll be to compete. Check the Domains column to see how many websites are linking to each top-ranking page. To understand link quality, click on the number in the Backlinks column and review each page’s backlink profile.
- Website authority – You can use a proxy metric like Domain Rating (DR) to gauge a site’s authority. If the DR scores of the top-ranking pages are all higher than yours, you may want to prioritize other keywords.
- Search intent – Search intent is the why behind the query. You’ll want to make sure you’re able to fulfill the search intent for the keywords you want to target.
- Content quality – Can you beat the top-ranking pages on content quality? This is subjective. But if the #1 ranking page reviewed 47 air purifiers for its blog post, can you do the same or more?
To go in-depth about how to assess ranking difficulty, I highly recommend reading our keyword difficulty guide.
After reviewing the keywords for the four attributes, give them a “ranking potential” score:
Learn more: How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)
Slidebean is a pitch deck design platform for startups and small businesses.
Key stats
Number of YouTube subscribers: 401,000
Total views: 27,325,552
What it does well
I reached out to Slidebean’s CEO, Caya, to find out more. From what he told me, the platform’s approach is twofold.
First, it started with a recurring video series known as Startups 101. For this series, it mainly targeted startup-related keywords on YouTube.
However, it exhausted its list of topics in about a year. This was when it decided to move up the marketing funnel into TOFU-related topics.
Since we had found a “YouTube formula,” we decided to apply it to other kinds of content, and one of them was this idea of exploring failed companies. The first one was WeWork, which was just the right bridge between a startup-focused company and a widely known brand. At this stage, the series was called “Startup Forensics.”
However, there were only so many tech startups to explore, so we quickly opened that up to “Company Forensics” to broaden our horizons.
Slidebean’s goal was to get as many eyeballs as possible. Thanks to the mere exposure effect, people would think of Slidebean in the future if they were ever looking for pitch deck software.
How to replicate its success
Predicting what kind of videos will take off on YouTube is difficult. You could launch a well-produced, expensive, and entertaining video to crickets.
That’s why Caya started his YouTube journey by initially targeting topics his target audience was searching for. Only when he built an audience did he move to other types of content.
Here’s how to find topics people are searching for on YouTube:
- Go to Ahrefs’ Keywords Explorer
- Enter one or a few broad keywords related to your industry
- Select YouTube in the search engine dropdown
- Go to the Matching terms report
Go through the list to find relevant keywords for your YouTube channel.
Then, watch this video to learn how to create videos that will rank on YouTube:
Founded in 2014 by Laura Roeder, MeetEdgar is a social media automation tool.
Key stats
Number of referring domains: 7,300
Number of backlinks: 40,300
What it does well
Appearing on podcasts helped MeetEdgar grow into a thriving business. From 2014 to 2017, founder Laura Roeder appeared on an estimated 100 podcasts.
According to Jen Carvey, a former employee, this strategy helped MeetEdgar reach 1.25 million website visitors, 100,000 email subscribers, and $329,000+ monthly recurring revenue (MRR).
How to replicate its success
There are more than 850,000 active podcasts today. Plenty of them will need guests. So if you can find podcasts with your target audience, you can appear on them. Not only will you generate brand awareness, but you can also get links back to your site.
The easiest way to find podcasts to appear on is to simply search for “best [niche] podcasts”:
Keep in mind that many of them will be popular podcasts that can be challenging to pitch for. So if you’re starting out, try this method:
- Find a prolific podcast guest in your industry (e.g., Laura Roeder)
- Enter their website into Ahrefs’ Site Explorer (set it to Exact URL)
- Go to the Backlinks report
- Filter for results with “episode” in the Referring page title
Once you’ve gathered a list of potential podcasts, find the emails of the hosts and reach out to see if they’re willing to interview you.
Learn more: How to Use Podcasts for Link Building
First Round Capital is a seed-stage venture capital (VC) firm.
Key stats
Number of referring domains: 9,900
Estimated total visits: 368,900
Estimated organic traffic: 43,500
Newsletter subscribers: 127,000
What it does well
At the time, most VC firms were either blogging about market trends or opinion pieces from their partners. First Round decided to position itself differently and focused on writing stories about the operator side (i.e., startups).
With a portfolio of startups it had already invested in, First Round was in a unique position to interview and tell never-seen-before stories.
This was perfect for attracting its target audience too. New or potential founders aren’t interested in market trends; they want content that solves real problems—product development, hiring, marketing, and so on.
How to replicate its success
Camille Ricketts, the ex-editor of First Round Review, started by asking:
“What is the number one thing that all of these early-stage founders want?”
Her answer? To be able to go to coffee with somebody who has done the thing they’re trying to do. That was how The Review was born: a magazine-style blog of “coffee meetups at scale.”
Before you create any content, make sure you know exactly who you’re targeting and what problems they’re facing. If you haven’t created your buyer personas yet, follow this guide on how to do it.
Learn more: Why You Shouldn’t Try to Be the First Round Review: 3 Content Lessons From Camille Ricketts
Kinsta is a managed WordPress hosting provider.
Key stats
Number of referring domains: 15,900
Estimated organic traffic: 1,600,000
Number of keywords the blog ranks for: 330,000
What it does well
Like us, Kinsta follows a keyword-driven content strategy. However, what makes its approach unique is what SEO Glen Allsopp calls “error message marketing.”
Here’s the gist of how it works:
- You’ll inadvertently face issues when doing something technical or using a technical tool.
- You’ll probably Google how to solve it.
- Kinsta specifically targets those keywords.
This way, Kinsta builds brand awareness among its target audience—developers, webmasters, site owners, etc.—people who basically fix such technical issues regularly.
How to replicate its success
If there are tools regularly used by people in your niche, determine what problems their users have and target those topics.
For example, let’s say you’re a U.K.-based company that targets boiler engineers. Here’s how to find these topics:
- Go to Ahrefs’ Keywords Explorer
- Enter the names of tools/products your niche uses (e.g., Intergas, Vaillant, Vokera, Worcester Bosch)
- Go to the Matching terms report
- In the Include filter, add words like fault, error, code
- Choose Any word and click Apply
Eyeball the list and find those topics that are relevant to your site.
YouGov is a market research and data analytics firm. It provides a few services, including custom data and research, audience profiling, segmentation, and brand tracking.
Key stats
Number of referring domains: 29,900
Estimated organic traffic: 497,000
Number of keywords the tools rank for: 175,000
What it does well
YouGov makes money by providing custom data and research. Therefore, its marketing strategy aims to achieve two main objectives:
- Build brand awareness among companies who may need its services
- Show that it has high-quality data
YouGov achieves this by publishing content using data on “hot topics.” These articles then get linked to by trusted news organizations like the Guardian, L.A. Times, and The New York Times that are looking for data to support their conclusions:
How to replicate its success
The key idea is to use data to create interesting articles or answer interesting questions in your niche.
If you’re part of the industry, chances are you already know what those questions are. For example, in the SEO industry, many people wonder about how long it’ll take to rank on Google. However, the answers were always based on conjecture and not data.
So we attempted to study this objectively with data. The result? 4,000 backlinks from 2,200 unique websites.
If you’re out of ideas, you can try to recreate popular but outdated studies. Here’s how to find them:
- Go to Ahrefs’ Content Explorer
- Enter a search term like [industry] + “study,” [industry] + “survey,” [industry] + “research,” or [industry] + “data”
- Set the filter to an In title search
- Set the Published filter to an older date range (e.g., 2010–2015)
- Sort the results by referring domains
Once you’re done with the study, you’ll need to reach out and introduce it to people who may be interested. Follow our blogger outreach guide to learn how to do it.
Learn more: Blogger Outreach: How to Do It At Scale (Without Feeling Like a Jerk)
Final thoughts
As you can see, there is no one-size-fits-all approach to content marketing. Depending on your goals, there are a variety of strategies you can use for maximum effectiveness.
If you’re just getting started with content marketing, I recommend reading this comprehensive guide.
Did I miss out on any amazing B2B content marketing examples? Let me know on Twitter.
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites
ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.
This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.
Screenshot from ChatGPT, December 2023Unfortunately, they still aren’t accessible without a Plus subscription.
Screenshot from ChatGPT, December 2023You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.
Screenshot from ChatGPT, December 2023OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.
Screenshot from OpenAI, December 2023Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.
Screenshot from ChatGPT, November 2023Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday | 12 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
| Source | Day Of Week | Time To Post |
| Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
| Hootsuite | Monday and Tuesday | 1 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
| Source | Day Of Week | Time To Post |
| SocialPilot | Sunday | 2-4 p.m. EST |
| HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
| Hootsuite | Wednesday | 2 p.m. EST |
| HubSpot | Saturday | 6-9 p.m. Local |
| CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
| Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
| Hootsuite | Thursday | 10 p.m. EST |
| SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
| HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
| Source | Day Of Week | Time To Post |
| Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
| HubSpot | Friday | 3-6 p.m. Local |
| CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
| CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
| HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
| Hootsuite | Monday | 4 p.m. EST |
| CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
| HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024
Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
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