What do your customers really know about you? Do they know that you sell products and have a website? That’s not enough to build a brand...
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out...
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally,...
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the...
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested....
FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed,...
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine...
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email...
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the...
Meta has today published its updated Privacy Policy – formerly known as its ‘Data Policy’ – which aims to provide more clarity around the types of...