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Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However,...
Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would...
Facebook whistleblower Frances Haugen. — © AFP Laurent BARTHELEMY The departure of controversial Facebook executive Sheryl Sandberg is unlikely to improve the troubled social media giant,...
In this fast-evolving digital world, marketers have a challenging task cut out in front of them to get it right. One of the strategies to promote...
Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and...
A basic Facebook ads product, which doesn’t use advanced targeting? How would that work? As reported by Business Insider, Meta is reportedly developing a new, privacy-friendly...
Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage...
Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However,...
Meta has announced the launch of Facebook Graph API v14.0 and Marketing API v14.0, which are the back-end systems that power connection to Meta’s various tools...
A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act (S4285)...
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