MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new...
Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too....
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near...
There are two questions every sales manager asks: how much will the sale generate and when will it close? Sales forecasting predicts the total value of...
If someone asks you to list a few marketing goal examples, could you?
Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000...
Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this...
Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your...