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Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are...

How B2B marketers can help sales overcome customer indecision

MARKETING2 years ago

How B2B marketers can help sales overcome customer indecision

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was...

Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content

MARKETING2 years ago

Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content

Imagine you have a pile of sand. You remove a grain. Is it still a pile of sand? You remove grain by grain until only one...

With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use

FACEBOOK2 years ago

With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use

Hannah Kling creates healthy recipe content for her roughly 211,000 followers on Instagram. While Kling is not a fan of the new verification subscription model that...

Opportunities & Limitations for Marketers [2023]

MARKETING2 years ago

Opportunities & Limitations for Marketers [2023]

Artificial Intelligence (AI) is one of the hottest topics in marketing right now, especially for the SEO industry. Although AI has been available for years, the...

Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

SOCIAL2 years ago

Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

With the possibility of a TikTok ban in the U.S. once again gaining traction, some marketers and agency execs say they’re readying contingency plans. Others, meanwhile,...

How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

MARKETING2 years ago

How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to...

What do digital marketers do? (and what should they do?)

MARKETING2 years ago

What do digital marketers do? (and what should they do?)

In 2020, Hershey’s caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset...

More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note

SOCIAL2 years ago

More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note

Messaging is the new social feed, with more and more users opting to share updates via more intimate circles within DMs, as opposed to posting to...

MARKETING2 years ago

In-game advertising: A marketer’s guide

Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game...