Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As...
We’ve all heard the call for ‘authenticity’ in content marketing, but do we really understand what authenticity means – and how to authentically use it? Cavendish...
Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments....
The following article highlights an interview between Walter Knapp, CEO of Sovrn and Mike Shields, co-founder of Marketecture. Register for free to watch more of the...
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search...
Google has announced several new features for its Google Analytics 4 platform aimed at helping app developers better understand user behavior and optimize their marketing campaigns....
We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts...
Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big...
A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers. Kerel Cooper, president of...
Is Google at war with affiliate marketers? Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share...