Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you...
Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience...
Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic...
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a...
Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen...
If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate...
You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start...
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you...
Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own...
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click...