Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score....
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as...
You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible...
A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the...
Algorithmic recommendation systems on social media sites like YouTube, Facebook and Twitter have shouldered much of the blame for the spread of misinformation, propaganda, hate speech,...