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Google Ads Introduces New Recommendations For Discovery Campaigns

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Google Ads Introduces New Recommendations For Discovery Campaigns


Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score.

In addition to the Discovery Optimization Score, updates to auto-applied recommendations and YouTube campaign optimizations were also introduced.

Maximize Performance For Discovery Campaigns

Until now, the Optimization Score in Google Ads only scanned across Search, Display, Shopping, and Video campaigns. Today, they now include Discovery campaigns.

What will you see in the Google Ads interface?

Your Discovery campaigns will now show a score of 0-100%, with 100% meaning the campaigns are performing at their full potential.

The major updates that Discovery recommendations will notify you of include:

  • Fixing disapproved assets
  • How to show ads to more customers (audience updates)
  • Using optimized targeting to get more conversions
Image credit: support.google.com, January 2022

The new recommendations for Discovery campaigns are geared to getting you to lean more into automation through audiences. Google has features for audience expansion that takes your existing customers to find additional like-minded consumers.

If you’re looking to stay strict on targeting, be mindful of applying these recommendations.

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Scaling Auto-Applied Recommendations

The second set of updates are within auto-applied recommendations. You are now able to auto-apply Google’s campaign recommendations at the manager account-level.

What does this mean?

This update means that you no longer have to go into individual accounts and apply recommendations manually.

Google has been testing this feature of auto-applied recommendations at the manager account level with mixed reactions. As of now, there are 22 recommendations you can auto-apply. The newest updates include:

  • Improving your responsive search ads
  • Upgrading your conversion tracking

You do have the option to personalize which recommendations you automatically apply, if any at all. The recommendations are aimed to scale the level of effort it takes to optimize campaigns.

However, at the end of the day, these automatic recommendations are best used in conjunction with manual monitoring.

Video Campaign Optimization Updates

The last set of recommendations upgrades are for Video campaigns. The new recommendations include:

  • Setting up product feeds
  • Setting up Google Analytics 4
  • Upgrading your conversion tracking

Upgraded tracking will be beneficial to measure cross-device and cross-platform performance.

Cross-platform measurement will help you more accurately track conversions, especially if you use Video campaigns for top-of-funnel marketing.

Summary

Google continues to make upgrades to its recommendations and Optimization Score for advertisers. The features will only continue to grow.

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This gives you the ability to focus less on manually optimizing and more time strategically analyzing your accounts.

With any new update or feature, always be sure to check your work and understand if these updates make sense for your business.

Optimization Score is not the end-all be-all for accounts. You use it to gauge how certain aspects of your campaign are performing. In then end, you should always exercise your own judgment, as you know your accounts best.

Source: Google Ads Help


Featured Image: Primakov/Shutterstock

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Aftermath Of August 8 Google Outage

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Aftermath Of August 8 Google Outage

Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing.

The problem seems to largely be resolved, although earlier today there were still some pockets reporting ongoing issues.

Ranking Disruptions

Many people reported disruptions in rankings, and some thought it was due to a ranking update.

One panicked individual posted a discussion on WebmasterWorld about lost rankings:

“I’ve noticed something that really worries me. Some of the main keywords got dropped from 1-2nd place to 10th.

This happened overnight, yesterday everything was fine. Today what I see is that keywords are going from top positions to the bottom of 1st page.

The reason is quite obvious at least in my eyes – the displayed URLs are not relevant. For example, our top ranking page for many commercial keywords was changed (by Google) with a page that is almost not relevant.

…Something else I see is that when using site:sitename.com the indexed pages dropped again overnight from ~230 to 169! The home page in the local language does not show anywhere.”

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On August 10, 2022, the person who started the discussion reported:

“Things seem to be back to normal at least for our website.”

Many others on Twitter and Facebook are also saying no further issues are lingering around.

Indexing Issues

An area that the mainstream media didn’t report was an indexing issue. Many in the search community posted about problems with indexing.

Marie Haynes asked if anyone was still seeing problems with indexing:

Some reported that things were back to normal or beginning to return:

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Google uses data centers all around the world, and changes introduced to search have historically taken time to spread worldwide.

Google Apologizes

The Guardian reported that a Google spokesperson apologized for the outage and explained it was due to a software update (that caused unintended consequences).

“We’re aware of a software update issue that occurred late this afternoon Pacific Time and briefly affected availability of Google search and Maps,” they said.

“We apologise for the inconvenience. We worked to quickly address the issue and our services are now back online.”

Google rankings and indexing issues should be resolved now; if they haven’t, give it a little more time.

If they haven’t changed by the end of the week, it is possible that it could be unrelated to the outage because coincidences do happen.

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Featured image by Shutterstock/Bilanol

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