Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s...
YouTube’s adding another way for users to respond to viewer questions, with a new comment sticker for Shorts clips, while it’s also looking to provide channel...
Looking to get into Instagram Reels, but not sure what to post? This could help – over the last week, Instagram has been giving more users...
The use of big data in ratings and recommendations helps to determine the possibility of a customer repaying debt, buying a good or service, or the...
It’s the shift that has upended many aspects of the online ads ecosystem. Apple’s ATT update, which prompts users to opt-in to individual app tracking on...
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns....
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score....
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as...
You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible...
A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the...