B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they...
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of...
LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs. With automatic captions, LinkedIn aims to...
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had...
30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, it...
You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it...
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam...
People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot...
In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The update gives advertisers a clearer understanding...
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