30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these...
Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do...
Refine Your SEO Strategy Once you’ve established your keywords, it’s time to refine your strategy: Create a keyword map. Analyze the intent of pages that rank....
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th. Disappointed fans around the world who...
Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions....
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources...
Health care providers verified to provide abortions will now have a clear label in Google Search and Maps. Additionally, Google will only list verified facilities in...
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when...
You’ve noticed a drop in search volume. Is there a reason to be alarmed? Yes. You could be missing out on potential business opportunities. Every click...