Snapchat has published a new report on the rising value of AR as a complement to the online purchase process, and how modern shoppers are using...
Amid rising revenue pressures, which forced the app to company a profit warning last month, Snapchat is exploring a new potential monetization pathway, via a new...
With travel back on the cards in many regions, Snapchat’s looking to help travel advertisers reach its captive audience with new Dynamic Travel Ads. As it...
Snapchat is looking to lean into the rising trend of collaborative content, with the launch of a new ‘Shared Stories’ option, which enables users to invite...
Snapchat has published its third annual ‘CitizenSnap Report’, which outlines how the company is progressing towards its various environmental, social, and governance goals, and how it’s...
Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps. As you can see in this sequence, now,...
What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022? That’s what the team from VidMob sought to find out...
This could be a very interesting new addition for advertisers on Snapchat. Today, as part of its NewFronts presentation, Snap unveiled a new partnership with celebrity...
A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle...
Snapchat has held its annual Partner Summit, where it announced a range of new tools and features , including advanced AR tools for eCommerce brands, improved...