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Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Published

2 years ago

April 29, 2022

Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Snapchat has held its annual Partner Summit, where it announced a range of new tools and features , including advanced AR tools for eCommerce brands, improved systems to help more businesses create AR experiences, and a little drone called ‘Pixy’ that will follow you around and upload the video to the app.

Which is probably the best place to start – developed by Zero Zero Robotics, which Snap partnered with last year Snap’s new, $230 Pixy drone will fit in your pocket, making it easy to take with you anywhere.

As you can see in this clip, your personal Pixy drone will fly a few feet above you, and capture both photos and videos. When it’s done, the drone will upload all of its content into your Snap Memories, so you pick and choose what you upload to the app, or any other app by downloading the content.

It could spark a new creative trend, though the price point could be a little hefty for a few custom shots. But it’ll no doubt see a level of adoption, and once those first examples start getting uploaded, it could get popular fast.

The Pixy drone will initially be available in the US and France via Pixy.com.

Commerce is another evolving focus for Snap, particularly via AR, and the company has already established partnerships with a range of big name brands to create both real world and digital clothing integrations, and develop the next stage of product discovery.

Indeed, over the last year, Snap says that some 250 million of its users have engaged with AR shopping Lenses, using them more than 5 billion times.

Building on this, Snap’s looking to make it easier for brands to build AR experiences, with new AR shopping templates in Lens Web Builder, and a new image processing tool that’ll enable businesses to transform their existing product photography into AR-ready assets for try-on Lens experiences.

As you can see here, through this, Snapchatters will be able to try on outfits digitally, by taking a full body selfie, and then scrolling through your options.

Which users will be able to do in Snap’s ‘Dress Up’ element, which will put more dedicated focus on its various shopping and try-on tools.

It’s kind of like Instagram’s Shop tab, but more advanced – and as more brands upload more of their products, it could become an increasingly valuable destination for product discovery within the app.

Snap’s also developing another tool that will make it easier for brands to build wholly digital versions of their products, with a new 3D asset manager platform where brands can order or create 3D models of their products for in app display.

Meta is developing similar, with a view to providing more engaging, immersive product experiences, and improving in-app shopping, while an expanded benefit is that it will also enable Meta to add more objects into its library of 3D models that creators can then include within their Horizon Worlds VR creations.

Snap will also be looking at how it can make use of the same, which could see these 3D models playing a part in its coming AR Spectacles experience.

Which it’s still staying relatively silent about. Various developers and testers are already experimenting with the advanced glasses, but Snap hasn’t shared anything new on the project since last March.

Though it did share this:

Eventually, that’s Snap’s vision – which CEO Evan Spiegel noted, while also taking a subtle dig at Meta’s metaverse plans:

“Augmented reality is important because it combines the power of computing with what we see and experience right in front of us in the real world. It allows us to use computing in a familiar environment, weaving technology seamlessly into our lives.”

In other words, you don’t have to shut yourself off within a fully immersed VR environment to experience the best of what Snap has to offer – which is arguably a good thing, as there’s no telling what the negative impacts of a wholly enclosed metaverse experience might be over a prolonged period of usage.

I mean, social media can already be fairly harmful right now, and it can feel difficult to escape. You can only imagine that will be even worse when it’s all around you, taking up your entire perspective.

On the creator front, Snap also previewed its coming ‘Director Mode’, which will provide more advanced editing tools within the app, including dual camera controls so you can use the front and back facing cameras at the same time to create 360 degree content.

That could actually lend itself to VR-like experiences in the app, via more immersive Lens experiences – though as Spiegel notes, that’s not really Snap’s focus.

Over on Lens Studio, meanwhile, Snap’s also rolling out some new effects tools and updates, including Lens Cloud, which will facilitate additional data storage to build more expansive AR experiences, and ray tracing which will make AR elements look even more realistic.

As you can see, there’s a lot going on in Snap’s creative tools, nothing entirely groundbreaking, as such (like AR Spectacles would be), but some major developments either way, which will help Snap maintain its lead in the AR space.

Which is does hold, despite going up against far better resourced rivals. Time and time again, Snap has shown its nous in the market, which has enabled it to beat out other apps, and while Meta and Apple are also building AR experiences, there’s nothing to say that Snap won’t keep winning here, through sheer resourcefulness and market understanding, which is already propelling it ahead.

Finally, in addition to its product updates, Snap has also shared some new usage insights, which further underline its expanding reach and influence.

The app now reaches over 600 million monthly active users, up from the 500 million that it reported in May 2021, while Snap also serves more than 332 million daily actives, as it recently shared in its Q1 update.

For comparison, Twitter, which is generally considered to be more influential, has 217 million daily actives – so Snap has over 100 million more users than the platform soon to be owned by Elon Musk.

Of course, part of Twitter’s influence is also who uses it, with journalists, politicians and other voices of note regularly sharing their thoughts, but even so, the size of Snap is worth highlighting, as it still feels like an overlooked element.

In addition to this, Snap says that it now reaches more than 75% of 13-34 year olds in over 20 countries.

Again, the significance of Snap should not be overlooked.

Overall, the presentation was a great showcase of Snap’s evolving tools, and its advancing focus on AR, which will hold it in good stead as we move into the next stage of digital connection.

Again, given the concerns with VR, and the need for headset sales to significantly ramp up to secure optimal adoption, AR will arguably be more influential either way, and Snap’s clever tools and integrations are already showing what’s possible, on several fronts, and before anyone else even gets close to that next stage.

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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