While everyone has different marketing strategies, there is one thing that every marketing plan should have: the marketing funnel. Understanding your marketing funnel is the key...
Last week, leaders from Tinuiti spoke on different stages at the Cannes Lions International Festival of Creativity in France. The festival is the largest annual event...
Amir Jerbi, CTO of Aqua Security, explores how best to ensure new products hit their mark from day one – and continue to evolve and succeed....
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key...
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited...
60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it, impacting neither consumers’ lives nor business results. A pretty dreary...
Perhaps every business owner dreams about selling a product in the most simplified way. As easy as the potential customers find products on the web, click...
The initial few years of a newly launched business are considered crucial; once your organization survived the beginning years, the venture’s objective shifted to long-term growth....
What Exactly Is Product Development? Product development is commonly used to refer to all stages of getting a product from concept or idea through market release...