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Necessary Elements Of A Great Website

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Necessary Elements Of A Great Website


One of the most important elements of a brand’s online presence is its website.

However, having a website is not enough. Elements of a website like a layout, user experience, and design play a vital role in the way users perceive a company.

Are you thinking about what you can do to make an ideal website? Or, what are the keys to a good website? Well, it requires both web designers and developers to put in their efforts to develop an engaging website.

Is this sounding like a lot of pressure on you? Well, need not worry anymore. If you are planning to design a website, be sure to include the following 5 important website elements.

1. Website Design & Layout

A striking website design & layout improves user experience effectively. Here’s a list of elements of a website layout & design to include while designing a site:

  • Colors: Colors produce a variety of emotions in website visitors, so it is ideal to use the right colors. Further, colors highlight important website sections and affect how users feel about your site.

  • Images: Always use high-quality images to offer a quality user experience. Moreover, images are a great trigger that is used to draw visitors in and make them engage with your content.

  • Typography: It’s better to stick to a few font styles than to use a lot of fonts. Further, a single font adds to a classic design that is appealing and easy to read when displayed.

  • Space: Let your web design breathe. Avoid stuffing too many elements on your website. It has to be evenly designed with a little space between two or more elements. By doing so, you can deliver information that your users understand, enjoy and appreciate.

2. Interactive

Making a website interactive can benefit you in several ways. An interactive website connects with your audience quickly, improves your website’s personalization, decreases the bounce rate and promotes sharing, etc. Moreover, building a dynamic website can be a great investment of time, effort, and money, but the payoff for an interactive website is worth it. Have a look at the interactive website elements listed below:

  • Page Speed: All the weighty elements can lower the page loading time. Users today expect a web page to load within three seconds. So, make sure that your webpage loads fast. Increasing the page speed by 1 second increases the conversion rate by 2%.

  • Search Bar: Adding a search bar promotes users to search and interact with your site. It further allows users to find content faster than the navigation menu.

  • Internal Links: Having internal links on your website allows users to move from one page to another and thereby increases the user time on your website.

3. Call To Action

“Call To Action” is a vital part of your website advertisement that allows users to purchase your products, and services, give you their contact details, and a lot more. So, let your users know what you want them to do by adding a CTA button. Add a CTA button with the desired action. For example:

  • Add CTA with “Download” or “Subscribe,” if you are running a report or a newsletter.

  • Add “Buy Now,” “Order Now” or “Shop Now” if you have an online eCommerce store.

  • “Find Out How To…” if you want users to learn more information.

4. Engaging Content

Having engaging and fresh content is among the important elements of a website. For a website to be effective, you must keep it updated with content that is relevant, fresh, and interesting. Stale or outdated content will turn off the website users. You can add fresh content that offers the reader a glimpse at something that they have not heard or seen before but can relate to it in some way. Have a look at the keys to a good website content:

  • Use headings and subheadings

  • Be concise and clear

  • Edit your content with the latest updates

  • Use lists and graphics, etc.

5. Website Branding

Branding is an important website element in improving the recognition of your business. Developing a website and branding go hand in hand. Having a consistent branding strategy and a professional website look adds to the company’s credibility. Therefore, your website should be a clear reflection of your company and brand.

Branding should be as such that users can quickly make a connection with your print material, logo, and brick-and-mortar location. Focusing on branding while designing a website helps to ensure that you add character to your site and make it user-friendly and client-centric.

Conclusion

Modern website designs need regular updations to ensure the site is offering engaging visuals and content. Your website must offer a good user experience, regardless of the user’s device. The elements of a website mentioned above provide a solid start to designing a stylish, speedy, and streamlined website that captures user attention and helps in increasing conversions.



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TECHNOLOGY

Radware launches a spinoff of its cloud security business

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Cloud Computing News

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Radware, a provider of cyber security and application delivery solutions, has revealed the spinoff of its Cloud Native Protector (CNP) business to form a new company called SkyHawk Security.

To accelerate Skyhawk Security’s development and growth opportunities, an affiliate of Tiger Global Management will make a $35 million strategic external investment, resulting in a valuation of $180 million. Tiger Global Management is a leading global technology investment firm focused on private and public companies in the internet, software, and financial technology sectors.

Skyhawk Security is a leader in cloud threat detection and protects dozens of the world’s leading organizations using its artificial intelligence and machine learning technologies. Its Cloud Native Protector provides comprehensive protection for workloads and applications hosted in public cloud environments. It uses a multi-layered approach that covers the overall security posture of the cloud and threats to individual workloads. Easy-to-deploy, the agentless solution identifies and prevents compliance violations, cloud security misconfigurations, excessive permissions, and malicious activity in the cloud.

“We recognize the growing opportunities in the public cloud security market and are planning to capitalize on them,” said Roy Zisapel, Radware’s president and CEO. “We look forward to partnering with Tiger Global Management to scale the business, unlock even more security value for customers, and position Skyhawk Security for long-term success.”

The spinoff, which adds to Radware’s recently announced strategic cloud services initiative, further demonstrates the company’s ongoing commitment to innovation. Skyhawk Security will have the ability to operate with even greater sales, marketing, and product focus as well as speed and flexibility. Current and new CNP customers will benefit from future product development efforts, while CNP services for existing customers will continue without interruption.

Radware does not expect the deal to materially affect operating results for the second quarter or full year of 2022.

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.

That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.

How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.  

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AUGMENTED REALITY IN SPORTS

AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.

VIRTUAL REALITY IN SPORTS

VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.

ARTIFICIAL INTELLIGENCE IN SPORTS

Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.

MERGING THE REAL AND VIRTUAL

VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.

Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected. 

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The Dark Side of Wearable Technology

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The Dark Side of Wearable Technology

Wearable technology, such as smartwatches, fitness trackers, and other devices, has become increasingly popular in recent years.

These devices can provide a wealth of information about our health and activity levels, and can even help us stay connected with our loved ones. However, there is also a dark side to wearable technology, including issues related to privacy, security, and addiction. In this article, we will explore some of the darker aspects of wearable technology and the potential risks associated with these devices.

1. Privacy Concerns

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Source: Deloitte

Wearable technology can collect and transmit a significant amount of personal data, including location, health information, and more. This data is often shared with third parties, such as app developers and advertisers, and can be used to track and target users with personalized advertising. Additionally, many wearable devices lack robust security measures, making them vulnerable to hacking and data breaches. This can put users’ personal information at risk and expose them to identity theft and other cybercrimes.

2. Security Risks

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Source: MDPI

Wearable technology can also pose security risks, both to the individual user and to organizations. For example, hackers can use wearable devices to gain access to sensitive information, such as financial data or personal contacts, and use this information for malicious purposes. Additionally, wearable technology can be used to gain unauthorized access to secure areas, such as buildings or computer systems, which can be a major concern for organizations and governments.

3. Addiction Issues

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Source: Very Well Mind

The constant connectivity and access to information provided by wearable technology can also lead to addiction. The constant notifications and the ability to check social media, emails and other apps can create a constant need to check the device, leading to addiction-like symptoms such as anxiety, insomnia and depression.

4. Health Risks

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Source: RSSB 

Wearable technology can also pose health risks, such as skin irritation and allergic reactions caused by the materials used in the device. Additionally, the constant use of wearable technology can lead to poor posture and repetitive stress injuries, such as carpal tunnel syndrome. It is important for users to be aware of these risks and to take steps to protect their health, such as taking regular breaks from using the device and practicing good ergonomics.

Conclusion

Wearable technology has the potential to be a powerful tool for improving our health, fitness, and overall well-being. However, it is important to be aware of the darker aspects of wearable technology and the potential risks associated with these devices. By understanding the privacy, security, addiction, and health risks associated with wearable technology, users can take steps to protect themselves and their personal information. Additionally, by being aware of these risks, organizations can take steps to protect their employees and customers from the potential negative effects of wearable technology.

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