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Is X Seeing More Usage? New Reports Indicate Rising Web Traffic

Published

5 months ago

December 19, 2023

X is Reportedly Looking to Charge $50k for Dormant Handles in the App

There’s some conflicting information floating around at the moment in regards to X’s usage, and its growth (or not) under Elon Musk.

Some reports suggest that X usage is way down, while downloads of the app have also declined. Other reports imply that X is actually gaining in popularity when compared to its traffic and engagement numbers from last year.

In times past, we’ve been able to rely on Twitter’s quarterly updates as a means to measure the platform’s actual usage, and because those reports are legally enforceable, we could trust that Twitter was indeed providing its true usage numbers. But X, which is a private entity, doesn’t have any such reporting obligations, which leaves us reliant on Musk and X CEO Linda Yaccarino to provide us with actual current usage insights.

And going on what they’ve been reporting thus far, I’m not sure that we have any clue as to what’s actually correct, true, or factual on this front.

So first off, we have Musk himself, who last week shared this chart as an indicator of X’s surging traffic.

Looks compelling right? Based on this chart, you could be led to believe that X is actually beating Instagram in terms of overall usage.

It is not. In fact, it’s not even close.

Instagram has over a billion monthly active users, versus X’s 500 million, so in sheer visitors alone, it’s very unlikely that X would be matching IG.

But what’s less clear, based on this chart, is what the above figures actually represent.

The numbers in this chart are based on website traffic data from SEMRush, which measures traffic to a domain, in this case x.com versus instagram.com. So it’s measuring visitors in browsers (web or mobile), not in the actual apps. 80% of X’s usage comes via the app, while it’s more like 97% of Instagram’s. In other words, only a fraction of the users of either app is coming to the platform via its www domain, with the bulk of usage happening in-app, which is not reflected in this chart.

Add to this the fact that X posts are indexed by Google, while the vast majority of IG posts are not, and it’s no surprise that X is seeing more website traffic. If anything, the fact that X was ever trailing IG in this respect is more of a concern, but to imply that this means that X is seeing more overall usage than Instagram is not correct, and in fact, not even close to the reality of the situation.

This same measure has been used in various reports suggesting that X’s traffic is up.

This week, another report, using data from Ahrefs, suggested that X has seen a 22.3% increase in traffic year-over-year. Just like SEMRush, Ahrefs has no access to app usage data, so this is only based on domain traffic, i.e. people using X via web browsers on desktop and mobile devices. Which is only around a fifth of X usage, and within that element, X is seemingly seeing an increase. That could particually be attributed to Musk’s own posts, and the surrounding commentary around such, but without equivalent app usage data, this insight is largely meaningless as an indicator of overall X usage, one way or another.

In Domo’s recent “Data Never Sleeps” report, it also shared that total X posts per minute have increased year-over-year, rising from 347k per minute in 2022, to 360k per minute in 2023. But that belies X’s own insights on this.

Back in September, Elon said that X users were sharing 200 million posts per day in the app, but a week later, Yaccarino corrected this, saying that X is actually seeing

100 million original posts per day
100 million replies to posts every day
300 million quote posts and reposts

So, in essence, X is seeing 200 million original posts per day, but using the reported numbers from Domo, this does not match up.

Taking Domo’s 360k posts per minute stat, that would mean that X is currently seeing 518 million posts per day, which is well beyond X’s own reported numbers. At 500 million per day, that would actually equate to 347k posts per minute, which is what X was seeing last year. So X may not be seeing less usage, but based on its own data, it’s also seemingly not seeing more, unless Domo has additional insight into X usage that X seemingly does not.

Another recent claim from Yaccarino, that X is seeing 150 million new sign-ups per day, is also not being reflected in X’s own usage numbers.

At 1.5 million new account sign-ups per day, X should be adding 45 million new users every month, but it’s been on 500 million monthly users, according to its own reports, since July. So if it is seeing 45 million additional sign-ups a month, those new users are not sticking around, and as such, I’m not sure that this is a great stat to highlight X’s growth.

Finally, Elon has also reported that the platform has reached various new record highs throughout the year in cumulative user seconds, though this figure has also been criticized by various industry experts. Musk says that this is the most accurate measure of true engagement, but critics claim that this only suggests that Musk’s most dedicated fans are spending all of their time in the app, and is not indicative of a more general usage trend.

In summary, there’s no clear evidence to suggest that X is seeing more usage overall, though it is also important to note the relevance of such in your own planning. It doesn’t matter if a billion people are using X, it matters if your target audience is active there, so in broad terms, it may be less relevant to your individual marketing plans that X is or isn’t flying under Musk’s leadership.

But in terms of sustainability of the platform, it does matter, and it could impact what becomes of Musk’s X project in the long term. On that front, the fact that the numbers aren’t declining rapidly should mean that X is still performing well enough, on balance. But basically, we don’t know what the actual state of X’s performance is, based on the data that we’re currently receiving.

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Related Topics:Marketing reports Rising socialmedia Traffic Usage Web

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12 Proven Methods to Make Money Blogging in 2024

Published

3 days ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

3 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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