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Google search is losing the fight with SEO spam, study says

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Google search is losing the fight with SEO spam, study says

It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at Google search quality for a year and found the company is losing the war against SEO (Search Engine Optimization) spam.

The study, first spotted by 404media, “monitored Google, Bing and DuckDuckGo for a year on 7,392 product review queries,” using queries like “best headphones” to study search results. The focus was on product review queries because the researchers felt those searches were “particularly vulnerable to affiliate marketing due to its inherent conflict of interest between users, search providers, and content providers.”

Overall, the study found that “the majority of high-ranking product reviews in the result pages of commercial search engines (SERPs) use affiliate marketing, and significant amounts are outright SEO product review spam.” Search engines occasionally update their ranking algorithms to try to combat spam, but the study found that “search engines seem to lose the cat-and-mouse game that is SEO spam” and that there are “strong correlations between search engine rankings and affiliate marketing, as well as a trend toward simplified, repetitive, and potentially AI-generated content.”

The study found “an inverse relationship between a page’s optimization level and its perceived expertise, indicating that SEO may hurt at least subjective page quality.” Google and its treatment of pages is the primary force behind what does and doesn’t count as SEO, and to say Google’s guidelines reduce subjective page quality is a strike against Google’s entire ranking algorithm.

The bad news is that it doesn’t seem like this will get better any time soon. The study points out generative AI sites one or two times, but that was only in the past year. The elephant in the room is that generative AI is starting to be able to completely automate the processes of SEO spam. Some AI content farms can scan a human-written site, use it for “training data,” rewrite it slightly, and then stave off the actual humans with more aggressive SEO tactics. There are already people bragging about doing AI-powered “SEO heists” on X (formerly Twitter). The New York Times is taking OpenAI to court for copyright infringement, and a class-action suit for book publishers calls ChatGPT and LLaMA (Large Language Model Meta AI) “industrial-strength plagiarists.” Artists are in the same boat from tools like Midjourney and Stable Diffusion. Most websites do not have the legal capacity to take on an infinite wave of automated spam sites enabled by these tools. Google’s policy is to not penalize AI-generated content in its search results.

A Google spokesperson responded to the study by pointing out that Google is still doing better than its competition: “This particular study looked narrowly at product review content, and it doesn’t reflect the overall quality and helpfulness of Search for the billions of queries we see every day. We’ve launched specific improvements to address these issues – and the study itself points out that Google has improved over the past year and is performing better than other search engines. More broadly, numerous third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest.”

This post was updated at 6:00PM ET to add a statement from Google.



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Entrepreneurs Can Get a 1-Year Membership to Sam’s Club for Just $20

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Entrepreneurs Can Get a 1-Year Membership to Sam's Club for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Save on everything you need to run your business (and your personal life) when you lock in a one-year Sam’s Club Membership for just $20 through July 7.

Life is expensive, especially for entrepreneurs. When you’re juggling the expenses of your personal life and the ones needed to run your business, it can become a significant drag on your budget. You need to find ways to save, and that doesn’t just mean cutting back on staff or opting for a lesser software subscription. Locking in daily savings is possible when you have a Sam’s Club Membership.

At Sam’s Club, members can access savings on everything they need for their business and personal lives. From office supplies and equipment to groceries, clothing, and much more, Sam’s Club members can peruse the aisles for wholesale prices unmatched by traditional retail. During our version of Prime Day, you can sign up for a one-year membership with auto-renew for just $20.

With this limited-time deal, you’ll get access to the exceptional variety at Sam’s Club, allowing you to save on a variety of products to help your business grow. Not only that, but you’ll also be able to access extra perks like savings on hotels, car rentals, live events, movies, and more.

Need to travel to a new city for a conference? Sam’s Club can help you save. Want to entertain a potential client at an event? You might be able to find a discounted price. No matter what you need, a membership grants you access to quality, convenience, and affordability in a single place. It’s a one-stop solution that simplifies your life and business.

It’s time to elevate your savings strategy with the help of Sam’s Club.

Now through 11:59 p.m. PT on July 7, you can get a one-year Sam’s Club Membership with auto-renew for just $20.

StackSocial prices subject to change.

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Every Great Business Partnership Have These 7 Elements in Common

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Every Great Business Partnership Have These 7 Elements in Common

Opinions expressed by Entrepreneur contributors are their own.

Partnerships in business are a dynamic and powerful way to propel a venture forward. They combine the strengths and resources of individuals to achieve shared goals. However, the success of a partnership hinges on careful planning and establishing a strong foundation.

Drawing from my experiences in both successful and challenging partnerships, I’ve come to appreciate the importance of making informed decisions from the outset to avoid potential pitfalls. In this review, we’ll examine key considerations that can shape a partnership’s trajectory, ensuring its longevity and success.

1. Sign a comprehensive partnership agreement

One cannot overstate the critical importance of a well-crafted partnership agreement. This document serves as the backbone of the partnership, delineating the terms, conditions and expectations that guide the relationship between partners. Prepared by a competent attorney, a solid partnership agreement is not just a formality but a strategic tool to preemptively address potential areas of contention. Without such an agreement, businesses may be entangled in legal disputes when critical decisions, such as selling the business or operational control. The cost of rectifying such issues far exceeds the investment in a robust partnership agreement.

Related: Most Business Partnerships Fail — 5 Hacks to Make Sure Yours Stays Intact

2. Distribute ownership

In the realm of partnerships, the distribution of ownership often dictates decision-making authority. In a 50/50 partnership, achieving equilibrium is crucial, but challenges can arise. It becomes imperative to establish mechanisms for resolving disputes in daily operations. If one partner holds the majority, safeguards must be in place to protect the interests of the minority owner. This protection extends to critical aspects such as owner compensation, business sale decisions, the inclusion of new partners and the exercise of daily operational control.

3. Establish financial contributions and equity distribution

Clarity in financial matters is paramount to a partnership’s success. Outlining how capital is contributed on day one sets the tone for a transparent and fair collaboration. In cases where one partner injects capital, and the other contributes expertise, a clear understanding of each party’s role is necessary. The controversial concept of “sweat equity” is challenged here, suggesting that equity should be commensurate with the financial risks undertaken rather than the sheer effort put into the business. It is crucial to establish not only the initial financial commitment but also a shared responsibility for future financial needs.

4. Delegate control and ensure transparency

The control of finances is often a sensitive matter in partnerships. Deciding who has authority over financial matters and ensuring transparency to all parties involved are critical steps in fostering trust. As the company begins to generate profits, disagreements may arise on the timing and distribution of these earnings. The potential for contention is especially pronounced during tax seasons. To avert such conflicts, partners should agree on the optimal amount of capital the company should retain and establish clear spending limits that require explicit permission.

5. Establish responsibilities and compensation

Defining roles and responsibilities from the outset is essential for harmonious collaboration. Each partner’s duties and the corresponding compensation should be clearly outlined, with a preference for role-based remuneration rather than ownership-based rewards. This approach reinforces the principle that work merits compensation, irrespective of the ownership stake. If the financial health of the company allows, compensating partners based on their roles fosters a sense of fairness and equality.

Related: Want to Grow Your Business? Here’s Why You Need Strategic Partnerships to Succeed.

6. Ensure your visions align

The partners’ vision for the company’s growth trajectory is pivotal. Unanimous agreement on the pace and nature of expansion prevents future conflicts. The strategy for growth, whether rapid expansion with potential financial strains or slow, steady growth with sustained profitability, requires alignment. In cases where expansion involves acquisitions, discussions on bringing in additional partners or securing external funding become paramount.

7. Planning for inevitability

While partnerships are born with optimism and shared aspirations, it is crucial to acknowledge that they will eventually end. Planning for the exit is as crucial as planning for the partnership’s inception. Agreements on a potential sale or partial sale should require unanimous consent from all partners to avoid impeding the process. In instances of unforeseen events, such as a partner’s death or disability, a well-defined buyout mechanism should be in place. This mechanism should safeguard the company’s financial stability, ensuring a smooth transition and a fair valuation process.

In conclusion, partnerships in business offer a potent means of scaling operations, sharing responsibilities and mitigating risks. However, the success of such collaborations hinges on meticulous planning and establishing clear agreements. A robust partnership agreement, addressing critical considerations ranging from financial contributions to responsibilities and exit strategies, lays the groundwork for a resilient and prosperous partnership. By prioritizing transparency, effective communication and fairness, partners can navigate challenges with confidence, transforming their collaborative efforts into a mutually beneficial opportunity that stands the test of time.

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What to Do When Personal Values Clash With Business Decisions

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What to Do When Personal Values Clash With Business Decisions

Opinions expressed by Entrepreneur contributors are their own.

Do you remember the times you were at a crossroads, debating with yourself about a choice that challenged your personal values and your business objectives? You’re not alone. Most entrepreneurs experience this kind of strife, but not every entrepreneur will verbalize all of the conflicts.

It is a sophisticated battleground with the lines between correct and wrong so fuzzy, and the choices you make can shape your history. In this article, I’ll share a few valuable tips you can use to navigate these situations.

Related: How to Become the Leader You Envision Without Sacrificing Your Values

1. Establish your core values

Determining your core values is a prerequisite in facing ethical obstacles. As a leader, values like integrity, transparency and sustainability can be your guiding principles, which you set not only for yourself but also for your company. When these values are clear and communicated correctly, they become a beacon, helping decision-making processes to be simpler and well-managed. The unambiguousness of those values serves as a yardstick to which all company actions are compared, and thus, everybody in the organization knows what is expected of them.

2. Understand the baggage right away

One of the most important skills for any leader is to be able to tell when his/her personal beliefs are at odds with business decisions. A lot of times, the first indication of an ethical challenge is a feeling of discomfort. This unease is not just a matter of emotion; it is a sign of your conscience, which is telling you that your values are being compromised. Acknowledging it early on is a must for you because it gives you the time to analyze the situation carefully, and you won’t make any rash decisions. It gives you an opportunity to form a strategy that is in line with your moral values.

3. Seek multiple perspectives

Ethical problems frequently do not yield simple responses, and what looks right one way around may not appear to be so from another point of view. Therefore, seeking several points of view is necessary. Connect with mentors, friends or any group with different perceptions to have more diverse opinions. Such a process can disclose new insights and may even bring in solutions that you would have never thought of. Another key advantage is that it makes sure the decision-making process is not only based on one set of experiences and backgrounds, which helps prevent the risk of bias.

4. Evaluate long-term impact

It may be tempting for a moment, but these shortcuts have long-term effects. When faced with a decision, it’s important to ask yourself about the long-term impacts: What is the consequence of this choice on my business in the next five, ten and twenty years? Would it hurt my reputation or my relationship with other people? Such aspects are crucial because they facilitate the drive toward sustainable growth and the observance of ethical standards, which are usually the pillars of longevity.

5. Create ethical safeguards

To avoid ethical conflicts and have your decisions a posteriori, that is, consistent with your business ethics, put in place robust ethical safeguards in your business operations. This could be a part of the process of creating an ethics committee or establishing a decision framework that focuses on your core values. This way, ethical principles are practically accessible to everyone through the organization’s hierarchy, and every decision is subjected to ethical scrutiny.

Related: Holding True to Your Values Is an Essential Decision-Making Metric

6. Be honest and open with your team

Transparency forms the basis for the establishment and strengthening of trust among team members. When an ethical crisis emerges, admitting the difficulties and how they might affect both personal and business values establishes a precedent of transparency and openness. Such honesty and openness will become a criterion for your enterprise culture. This is not just about trust building but also helping to develop a more engaged and ethically aware employee.

7. Integrate ethics into your brand

Nowadays, consumers are more and more inclined to buy from companies that have a code of ethics. Incorporating ethics into your brand’s storyline will make your business stand out and increase consumer confidence. This synergy builds a deeper connection with the audience because they believe that they are interacting with a brand that reflects their virtues.

8. Get ready to make tough decisions

Balancing personal ethics with business decisions sometimes demands making tough decisions. This might imply declining attractive chances or dissolving cooperation with efficient associates. These decisions are always hard, but they usually have to be done to preserve one’s integrity. The respect and loyalty gained from customers and employees in making these decisions can often far exceed the costs involved.

9. Consider and memorize every decision

Every decision is a learning experience. Analyzing the effectiveness of your choices — what worked, what didn’t and how you can improve — contributes to enhanced decision-making skills. Such a learning process is of utmost importance for more successful and confident dealings with future ethical issues.

10. Lead by example

Leadership is more about walking the talk than giving orders. Through constant decision-making that supports your ethical principles, you become an effective role model for your team. This leadership style not only cultivates an ethical positive climate but also inspires your team to uphold these standards in their own decision-making.

Related: Here’s Why Values Matter So Much in Business

It is not easy to navigate the dangerous waters where personal values and business decisions come together. Nonetheless, when you remain true to your core values, look for different opinions and consider making tough decisions, you can be assured that your business not only prospers but also contributes positively to the world around you.

Do not forget that the purpose of your business is not only to be successful but also to create a business that will speak for your values. This approach does not merely resolve clashes; it turns them into opportunities for growth. Rely on your ethics, and you will build a better business world with more ethical and prosperous firms.

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