SEO

Google Ads Introduces New Experiments Page

Published

2 years ago

January 24, 2022

Google Ads Introduces New Experiments Page

The days of confusing drafts and experiments in Google Ads are over.

Google launched a much-needed update to this testing feature in the online interface, and the new experience is a welcome change to beginner and experienced Google Ads users alike.

The previous Drafts & Experiments pages were considered to be a roadblock to novice Google Ads users because of the complications and multiple steps.

Let’s take a look at the new and exciting changes.

The New Experiments Page

In the previous experience, you were first required to create a campaign draft, and then test that draft separately in an experiment.

Confusing, right?

With the new Experiments update, you can now create an experiment (or test) in one step. That means no more creating drafts first!

What is a draft, you may ask?

A draft was a way for you to propose changes to a Search or Display campaigns, and then applied that to a new campaign. It was essentially mirroring an existing campaign setup, but with slight alterations that you wanted to test or experiment.

Additionally, you will now be able to monitor all tests on the Experiments page. From this page, you are able to apply any experiment changes in one click.

Image: Screenshot taken by author from Google Support website, January 2022

This change in the application process helps avoid any implementation issues on the user’s end.

Google simplified the application of experiments to campaigns.

Image: Screenshot taken by author from Google Support website, January 2022

The New Syncing Experience

Google has also rolled out a new way to sync experiments to campaigns. This change makes it easier for you to run experiments.

Before this new and improved rollout, copying changes from your original campaign was a manual process, not to mention time-consuming for the user.

So, what’s changing with the new experience?

Google Ads will automatically sync any changes from the experiment to the original campaign being tested.

The new Google Ads Experiments sync section.

Image: Screenshot taken by author from Google Support website, January 2022

What Is Staying The Same?

While the setup of an experiment has changed for the user, not all features have.

For example, you are still able to set the length of the experiment as well as how much of the original traffic budget you’d like to dedicate to the test.

How To Improve Ad Campaigns

The new Google Ads experiments rollout has numerous benefits to users, including:

Saving time on experiment creation
Better transparency on results
Easier to create and sync changes to existing campaign(s) during testing phase
Less room for implementation errors

Improvements from this rollout is a domino effect.

With this new and exciting interface, you will easily be able to see what you are testing. Because of the new syncing experience, you are able to adapt to any campaign fluctuations in real-time, improving your campaigns during the testing phase.

With easy monitoring on the Experiments page, you can clearly claim a winner of any experiment and apply all changes within seconds.

These improvements in the user experience can advance your testing capabilities and enable you to run more tests, sometimes at a faster rate. You will be able to spend more time analyzing and less time manually creating or drafting experiences.

Feel more confident in your experiment results by trying out the new Google Ads Experiments page today.

Source: Google Ads Help

Featured Image: Kiselev Andrey Valerevich/Shutterstock

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SEO

Google Hints At Improving Site Rankings In Next Update

Published

8 hours ago

May 19, 2024

Max

Google Hints At Improving Site Rankings In Next Update

Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out.

The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update.

In a series of tweets, Mueller acknowledged the concerns, stating:

“I imagine for most sites strongly affected, the effects will be site-wide for the time being, and it will take until the next update to see similar strong effects (assuming the new state of the site is significantly better than before).”

He added:

“I can’t make any promises, but the team working on this is explicitly evaluating how sites can / will improve in Search for the next update. It would be great to show more users the content that folks have worked hard on, and where sites have taken helpfulness to heart.”

What Does This Mean For SEO Professionals & Site Owners?

Mueller’s comments confirm Google is aware of critiques about the March core update and is refining its ability to identify high-quality sites and reward them appropriately in the next core update.

For websites, clearly demonstrating an authentic commitment to producing helpful and high-quality content remains the best strategy for improving search performance under Google’s evolving systems.

The Aftermath Of Google’s Core Updates

Google’s algorithm updates, including the September “Helpful Content Update” and the March 2024 update, have far-reaching impacts on rankings across industries.

While some sites experienced surges in traffic, others faced substantial declines, with some reporting visibility losses of up to 90%.

As website owners implement changes to align with Google’s guidelines, many question whether their efforts will be rewarded.

There’s genuine concern about the potential for long-term or permanent demotions for affected sites.

Recovery Pathway Outlined, But Challenges Remain

In a previous statement, Mueller acknowledged the complexity of the recovery process, stating that:

“some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle.”

Mueller clarified that not all changes would require a new update cycle but cautioned that “stronger effects will require another update.”

While affirming that permanent changes are “not very useful in a dynamic world,” Mueller adds that “recovery” implies a return to previous levels, which may be unrealistic given evolving user expectations.

“It’s never ‘just-as-before’,” Mueller stated.

Improved Rankings On The Horizon?

Despite the challenges, Mueller has offered glimmers of hope for impacted sites, stating:

“Yes, sites can grow again after being affected by the ‘HCU’ (well, core update now). This isn’t permanent. It can take a lot of work, time, and perhaps update cycles, and/but a different – updated – site will be different in search too.”

He says the process may require “deep analysis to understand how to make a website relevant in a modern world, and significant work to implement those changes — assuming that it’s something that aligns with what the website even wants.”

Looking Ahead

Google’s search team is actively working on improving site rankings and addressing concerns with the next core update.

However, recovery requires patience, thorough analysis, and persistent effort.

The best way to spend your time until the next update is to remain consistent and produce the most exceptional content in your niche.

FAQ

How long does it generally take for a website to recover from the impact of a core update?

Recovery timelines can vary and depend on the extent and type of updates made to align with Google’s guidelines.

Google’s John Mueller noted that some changes might be reassessed quickly, while more substantial effects could take months and require additional update cycles.

Google acknowledges the complexity of the recovery process, indicating that significant improvements aligned with Google’s quality signals might be necessary for a more pronounced recovery.

What impact did the March and September updates have on websites, and what steps should site owners take?

The March and September updates had widespread effects on website rankings, with some sites experiencing traffic surges while others faced up to 90% visibility losses.

Publishing genuinely useful, high-quality content is key for website owners who want to bounce back from a ranking drop or maintain strong rankings. Stick to Google’s recommendations and adapt as they keep updating their systems.

To minimize future disruptions from algorithm changes, it’s a good idea to review your whole site thoroughly and build a content plan centered on what your users want and need.

Is it possible for sites affected by core updates to regain their previous ranking positions?

Sites can recover from the impact of core updates, but it requires significant effort and time.

Mueller suggested that recovery might happen over multiple update cycles and involves a deep analysis to align the site with current user expectations and modern search criteria.

While a return to previous levels isn’t guaranteed, sites can improve and grow by continually enhancing the quality and relevance of their content.

Featured Image: eamesBot/Shutterstock

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SEO

Google Reveals Two New Web Crawlers

Published

1 day ago

May 18, 2024

Max

Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers.

It should be noted that the data scraped by these crawlers are not explicitly for AI training data, that’s what the Google-Extended crawler is for.

GoogleOther Crawlers

The two new crawlers are versions of Google’s GoogleOther crawler that was launched in April 2023. The original GoogleOther crawler was also designated for use by Google product teams for research and development in what is described as one-off crawls, the description of which offers clues about what the new GoogleOther variants will be used for.

The purpose of the original GoogleOther crawler is officially described as:

“GoogleOther is the generic crawler that may be used by various product teams for fetching publicly accessible content from sites. For example, it may be used for one-off crawls for internal research and development.”

Two GoogleOther Variants

There are two new GoogleOther crawlers:

GoogleOther-Image
GoogleOther-Video

The new variants are for crawling binary data, which is data that’s not text. HTML data is generally referred to as text files, ASCII or Unicode files. If it can be viewed in a text file then it’s a text file/ASCII/Unicode file. Binary files are files that can’t be open in a text viewer app, files like image, audio, and video.

The new GoogleOther variants are for image and video content. Google lists user agent tokens for both of the new crawlers which can be used in a robots.txt for blocking the new crawlers.

1. GoogleOther-Image

User agent tokens:

GoogleOther-Image
GoogleOther

Full user agent string:

GoogleOther-Image/1.0

2. GoogleOther-Video

User agent tokens:

GoogleOther-Video
GoogleOther

Full user agent string:

GoogleOther-Video/1.0

Newly Updated GoogleOther User Agent Strings

Google also updated the GoogleOther user agent strings for the regular GoogleOther crawler. For blocking purposes you can continue using the same user agent token as before (GoogleOther). The new Users Agent Strings are just the data sent to servers to identify the full description of the crawlers, in particular the technology used. In this case the technology used is Chrome, with the model number periodically updated to reflect which version is used (W.X.Y.Z is a Chrome version number placeholder in the example listed below)

The full list of GoogleOther user agent strings:

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; GoogleOther)
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; GoogleOther) Chrome/W.X.Y.Z Safari/537.36

GoogleOther Family Of Bots

These new bots may from time to time show up in your server logs and this information will help in identifying them as genuine Google crawlers and will help publishers who may want to opt out of having their images and videos scraped for research and development purposes.