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A Step-by-Step Guide to Your First Affiliate Marketing Campaign

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A Step-by-Step Guide to Your First Affiliate Marketing Campaign

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A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential customers, who can become a core — and some can even become brand ambassadors in the future.

Here are some bulletproof tactics of how to launch a new brand, service or app using affiliate marketing channels.

Related: Use Affiliate Marketing to Create a Loyal Audience

Why affiliate marketing can be an effective strategy channel to use

An affiliate partnership is based on a сost per acquisition model (CPA). The advertisement provides results in the form of sales and target actions, which gives direct profits. Worth noting, the affiliate marketing advantages are:

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  • The absence of reckless risk-taking investments.
  • Promotion is taking place only among the relevant audience.
  • The wide range of different niches to be efficiently used.

But the main thing is that the budget spent is under your control. The basic operating principle of affiliate marketing is you get what you pay for.

According to Publift, 86% of audiences are suffering from ad blindness, meaning they simply do not see the ads. To get confidence that the budget won’t be wasted on irrelevant clicks (cost per click) or views (cost per view), the affiliate partners’ reward depends on the success of the promo campaign.

Having all these advantages of affiliate-based tactics, it’s time to roll out our very first affiliate marketing campaign step by step.

Related: An Affiliate-Marketing Program Might Be the Perfect Move

Step 1: Creating an in-house affiliate program or joining a travel affiliate network

Building your affiliate program is not a cheap exercise. However, big brands like or Booking.com could do that. So looking for a proper travel affiliate marketing network would be a more realistic option. Their framework and experience combined with the right tools should help you as well. The cooperation with external CPA platforms (i.e. Travelpayouts, CJ, AWIN, Partnerize or others) seems more manageable, especially for the newcomers.

Step 2: Propose a suitable affiliate offer

It must be based on an analysis of competitors and companies’ ROI models. The proposal should include commission rate, cookies lifetime and payout policy.

The cookies’ duration is the length of time when a customer and an affiliate are associated together. It starts from a client’s click on the link and may last from one session up to a year. If it has expired, the partner won’t receive a commission from a purchase.

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Also consider determining a payout policy: a variety of actions, which are taken into account as target ones and being paid. Pay-per-click (PPC), pay-per-action (PPA) and pay-per-impression (PPI) models are concentrated on different aims — the number of clicks, lead generation and sales guarantee, respectively.

3. Get a list of top-notch affiliates

The subscribers and followers of a partner should be your final . For example, if you have a coupon service, the potential users’ audience from your partners should be interested in travel deals, coupons and discounts. Keep on the influencers with high-quality content. It’s okay if they’re local bloggers with fewer than 5,000 subscribers, compared to the more popular ones with 1 million or more subscribers.

The figures for the blogger subscribers are not as important as the quality of the audience — the major thing is how many sales a partner can attract. The affiliates with a low traffic volume can also become a great source for your actual sales among the loyal and active audience.

Related: 3 Tips to Get Started with Affiliate Marketing

4. Sharing your brand’s values with partners

The affiliates will recommend your service to their audience, so they should be aware of your brand values. A simple solution is to create a promo or landing page to share with potential partners. On this page, you can provide product features, strengths, tips, etc. Go even further, and create a media kit with a detailed description. But remember, not all the affiliates are willing to go through a 30-page document. So be sure to create a summary that includes all the basics.

5. Analyze the efficiency of the campaign

Usually, at the launch of an affiliate campaign, it’s enough to provide partners with affiliate links. By using them, an affiliate would provide and drive traffic to your site or link for app download. Efficient cooperation can also encourage other ways to contact the audience in the future as well. It could be such effective formats as search forms, banners or APIs. While affiliate partners attract their audience, your task is to analyze the quality of incoming traffic.

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The essential point of the first stage is to inspect the affiliate campaign’s effectiveness (to improve it for the future). The initial traffic flow and sales will indicate further actions to be done. For example, you can try reaching partners with different target audiences or using additional tools to attract a new audience yourself. You could also try changing program conditions or pushing extra promotions. Traffic analysis is an everlasting process for the affiliate program optimization, as well as the identification of anomalies and possible violations on the partner’s part.

Related: How Affiliate Marketing Can Work for Entrepreneurs

Be patient

Affiliate marketing is not a one-shot game. So be prepared for different experiments with advertising formats and channels. Perhaps, you would figure out that social media promotion is a better way than traffic from travel blogs or vice versa.

This process demands flexibility, constant self-improvement and deep analysis of audience behavior. Don’t panic if the first results of the campaign don’t match your expectations. Launching an affiliate program is just the beginning of a long journey. Affiliate marketing is, in our humble experience, the most cost-effective marketing channel worth taking a chance on.


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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

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Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.

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This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

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Inflation Not Fading Fast Enough for Stock Investors

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Inflation Not Fading Fast Enough for Stock Investors

Investors may have celebrated the end of high inflation too soon. The CPI report shows inflation bouncing higher and thus pushing back the start date for Fed rate cuts. This has the S&P 500 (SPY) coming off recent highs. This begs questions like how much more downside could we see? And when will the bull market get back on track? 44 year investment veteran Steve Reitmeister shares his answers to these questions in this timely commentary including a preview of his top picks to stay ahead of the pack. Read on below for more.

High inflation refuses to “go quietly into the night“.

Instead, the most recent CPI report was too hot which greatly downgraded the odds of a rate cut coming in June or July. With that bond rates went higher on Wednesday and stock prices went lower.

Thursday’s PPI report was a bit tamer helping to ease the mood. But it does cloud the outlook for the market.

So, we will do our best to shine some light on our path forward from here in today’s commentary.

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Market Commentary

April started with a very mild sell off which seems quite natural given then rapid pace of gains in Q1. Then just as stocks were bouncing back towards the highs we got served up a unwelcome CPI report on Wednesday that had investors hitting the sell button once again.

Unfortunately, year over year inflation increased from a 3.2% reading last month to 3.5% this time around. Yes, that is the wrong direction as we want to continue on our glide path towards the Fed’s target of 2%.

We all know that inflation rarely moves in a straight line. But this was not the first inflation report above expectations…but it certainly was the most resounding negative that investors could not dismiss.

The nerds out there (like myself) will note that the Sticky Inflation readings got even worse. That reading went up to 5% based upon the month to month change from the previous 4%. There is simply no way the Fed can look at this recent data and decide to lower rates in May…June…and probably not July.

The world of investors most certainly agreed with this notion given the seismic moves in the bond market. Most notable was the 10 year Treasury rate spiking to nearly 4.6% on Wednesday. That cooled down a notch on Thursday given the “slightly” better than expected reading for PPI.

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This greatly changes expectations for the timing of the first Fed rate cut. A month ago there was 72% probability of that taking place in June. That is now down to 22%.

Moving out to July that was considered a near slam dunk at 90% odds of lower rates. That is now a coin toss at just 49% likelihood.

Finally, we see the September meeting coming in at 70% odds of lower rates. This all points to investors going over the May 1st Fed testimony with a microscope looking for even the smallest clues of what comes next.

Long story short, I think it is borderline insane for investors to expect new highs for stocks until inflation is better under wraps and certainty increases on the timing of the first rate cut. That points to the recent high of 5,265 for the S&P 500 (SPY) as being the top end of current trading range.

The bottom of that range is a bit less clear. Will investors do more of a consolidation slightly under recent levels? The hearty bounce on Thursday seems to point in that direction. But the longer things go on without a resolution to the matter, the more we could break below the 50 day moving average at 5,105 and perhaps give 5,000 a serious test.

If that scares you, then might I recommend you put your money in the bank rather than the stock market.

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The only way you can enjoy the reward of a 27% gain for the S&P 500 since late October is by taking the risk that comes with mild pullbacks and tougher corrections from time to time. Meaning that testing 5,000 or even lower would be a yawn in the history of stock market movements which has improved our net worth considerably over the past few months…years…decades…generations…and so on.

My trading plan is to remain bullish. Just have a better eye towards the value of your positions. If you wouldn’t buy more shares of those stocks today…then perhaps time to sell and add new stocks that you feel have better upside potential.

That also calls for a “buy the dip” mentality as there likely will be more volatility and rough sessions ahead. Those are the times to step in and add shares of your favorite stocks.

All in all, we are moving back to a more normal bull market. Where 2 steps forward and 1 step back is just part of the dance. So, all the more reason to find the beat and dance right along.

What To Do Next?

Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&P 500 going back to 1999)

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This includes 5 under the radar small caps recently added with tremendous upside potential.

Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.

This is all based on my 43 years of investing experience seeing bull markets…bear markets…and everything between.

If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.

Steve Reitmeister’s Trading Plan & Top Picks >

Wishing you a world of investment success!

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Steve Reitmeister…but everyone calls me Reity (pronounced “Righty”)
CEO, StockNews.com and Editor, Reitmeister Total Return


SPY shares were trading at $515.01 per share on Friday morning, down $2.99 (-0.58%). Year-to-date, SPY has gained 8.69%, versus a % rise in the benchmark S&P 500 index during the same period.


About the Author: Steve Reitmeister

Inflation Not Fading Fast Enough for Stock Investors

Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the Reitmeister Total Return portfolio. Learn more about Reity’s background, along with links to his most recent articles and stock picks.

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The post Inflation Not Fading Fast Enough for Stock Investors appeared first on StockNews.com

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