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How You Can Use Artificial Intelligence to Boost Affiliate Marketing Earnings

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Develop Your Success Mindset With 12 Simple Tips in 2024

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Develop Your Success Mindset With 12 Simple Tips in 2024

A success mindset is essential to achieve meaningful goals in life and work.

But what is a success mindset, and how do you develop one?

The short answer?

A success mindset is a set of beliefs and attitudes that support you in whatever you want to achieve.

So, to confidently go after goals without fear, a success mindset will help you get there.

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Read on to discover 12 tips for developing a mindset for success.

1. Know What Success Means to You

A success mindset starts with knowing what you want.

Define success for you

It may seem obvious, but many of us haven’t spent enough time thinking about it.

We allow life to pull us in many directions, leading us to unwanted destinations.

Thus, we need to get specific.

Imagine working towards a goal you kind of think you want to achieve. How will you know when you get there?

Worse. What if you reach a goal that wasn’t meant for you? It might feel exciting at first, but it won’t bring lasting fulfillment.

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So, how do you know when you’ve achieved success?

There are many ways to help you define personal success. Here are a few things to try:

  1. Set SMART goals. A classic method for goal setting can bring more clarity.
  2. Model successful people. List the people you admire most and get clear on why. What is it they have achieved that inspires you? This can help you establish what you truly want.
  3. Learn about human needs. Study Maslow’s Hierarchy of Needs or the Six Human Needs by Tony Robbins. This will open your mind to what drives you.
  4. Define your values. Take Dr. John DeMartini’s Value Determination Questionaire. Your values will uncover your true motivation.

Treat this as a self-reflective process rather than a set-it-and-forget-it activity. Realistic goals will evolve, so you don’t need to know all the details.

Define something broad and break it into smaller, more manageable goals to get you started.

2. Declutter Your Mind

What is the one thing that stops you from becoming a successful person?

You guessed it: your mind. More specifically, your subconscious mind.

That’s because the subconscious mind runs 95% of our actions. This is the foundation of developing the right mindset for success.

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If you’ve failed to achieve goals in the past, it could be a sign that your subconscious mind is working against you.

Exploring the different types of mindsets will help you understand why you get stuck.

But here are some steps to clear your mind so that success becomes automatic:

  1. Uncover your limiting beliefs. Quiet your mind and witness what arises. Use journaling prompts to uncover thoughts that keep you stuck. Question everything.
  2. Banish negative thoughts. Recognize that the words you say to yourself impact your results. Replace phrases like “I can’t,” “It’s too hard,” and “I don’t have time” with positive self-talk.
  3. Believe in yourself. True self-confidence comes from you. If you don’t believe in yourself, who will? Start building the self-belief muscle by taking action and celebrating your wins.

When you declutter your mind from unwanted limitations, success becomes a habit. You start to see evidence that anything you want is possible.

3. Act Fast

Acting fast is a crucial trait of the success mindset.

Instead of thinking and planning and overplanning and wondering, just get started. You’ll learn way more by taking action.

Niche Pursuits founder Spencer Haws said it well in a recent tweet.

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He outlined 7 reasons why so many people fail at online business, with number 3 stating:

“Not taking action and lack of effort. I didn’t know anything about the Amazon Influencer program a year ago, but it seemed interesting. Instead of thinking about it for months or years…I just started! (And I made over $6,000 in December). Jump in, do some work, and figure things out. Too many people sit on the sidelines for WAY too long just thinking about things.”

Being successful is about being decisive. Overthinking creates too many options. The solution is to take the first step and not worry if it’s the wrong step.

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The right path will reveal itself along the way.

4. Embrace Failure

Do you have a fear of failure? It’s okay, many of us do.

The kicker is that even successful people fear failure. The difference, however, is that they use it to their advantage.

That’s right. Successful people use failure as feedback, which brings them closer to success.

To embrace failure, loosen your grip on what it means to succeed. Let go of the outcome and lower your expectations.

Start small and work your way up to more challenging goals.

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This could be looking at the easiest online businesses to start instead of starting a global empire.

Or running on the spot for 30 days straight instead of aiming to complete a marathon.

Get lots of quick wins and learn from the setbacks. This will ease any resistance you have to failing or making mistakes.

5. Perseverance and Grit

Another characteristic of the success mindset is to persevere when things get difficult.

Pereverance and gritPereverance and grit

Achieving any goal requires commitment and self-discipline.

This doesn’t mean you need talent or have a high IQ. It means you need to recognize that big goals take time, patience, and consistent effort.

You need grit.

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Grit is about doing the hard work, day in and day out, without immediate reward.

Angela Duckworth

In her Ted Talk, Angela Duckworth defines “Grit” as passion and perseverance for very long-term goals.

Grit is about choosing goals you’re so passionate about that giving up isn’t an option, no matter how hard it gets.

This is how you achieve meaningful success.

6. Know When to Give Up

On the flip side of perseverance and grit is knowing when to call it quits.

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It’s a strange paradox, but not all endeavors are good ideas. This is a concept explored in The Dip by Seth Godin.

Giving up might not count for things like losing weight or building a great physique if you’re in good health.

Or quitting a career as a writer because you struggle with writer’s block.

Or quitting business if you’ve had lots of failed startups.

It simply means you might have to switch things up.

The perfect body might not be possible if you have a health condition. Writer’s block might be eliminated when changing what you write about. Likewise, failure in business doesn’t mean you can’t succeed.

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The main takeaway is to not get too attached to ideas that aren’t going anywhere.

But you can still find success in other areas.

7. Definiteness of Purpose

Napoleon Hill emphasized the importance of having a definiteness of purpose in many of his books.

This involves following your definite chief aim or creative vision caused by a burning desire.

When you’re guided by a burning desire and creative vision, nothing will stop you. You also eliminate conflicting desires that take you off track.

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The definiteness of your purpose helps you maintain unwavering focus and determination.

Hill believed a well-defined purpose is the cornerstone of success, aligning one’s actions and decisions with a singular vision.

8. Teamwork

Life as a solopreneur can be a very lonely path. But without teamwork, success isn’t possible.

Achieve success through teamworkAchieve success through teamwork

As Henry Ford aptly noted:

“Coming together is a beginning. Keeping together is progress. Working together is success.”

This underpins the importance of teamwork in achieving personal mastery. The ability and willingness to collaborate with others is an essential component of personal success.

What often gets in the way of this positive attitude is people’s distrust of others. They see others as “the competition” and who might get in the way of their success.

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But the opposite is often true. Those who are truly successful know it comes from their unique strengths and overcoming personal challenges.

When we embrace a collaborative mindset, we’re able to combine our unique gifts and win the battle together.

9. Time and Money Management

This next tip I learned from one of my mentors, Jim Fortin. It’s about how you manage your time and money.

Time and money managementTime and money management

Effective time management comes down to where you place your attention. You’ll be constantly distracted if you’re overwhelmed with information or lack a clear path.

“You are where your attention is.” – Jim Fortin

So, to live successfully, you have to pay attention to your thoughts and how they direct your life.

Money management isn’t just about spending money wisely.

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It’s a mindset in itself.

Most people put money and work in the same money box. Successful people separate them.

For example, if you’re a real estate agent for the sole purpose of making money, then this becomes your only source of income.

The mindset shift is being a real estate agent simply because you love sales and helping people.

You recognize that exchanging your time for money limits how many people you can help. So, you think of other ways to help people.

You know your skill in sales is valuable, so you start teaching them on YouTube.

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Before long, you’re able to monetize your channel and sell an online course that makes passive income.

Making money then becomes a byproduct of how you value your time and knowledge and not dependent on working for it.

10. Habits

Everything we do is a habit. How you do one thing is how you do everything.

Even the unwanted outcomes we get are the result of tiny actions made consistently.

This can either feel depressing or liberating. Why?

Because if everything is a habit caused by the brain, it means we can loosen our grip on the mistakes we’ve made in the past.

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We can recognize that developing bad habits isn’t our fault, but it is our responsibility to change them.

Using our recent understanding of neuroscience, we’re able to rewire our brains to take different actions.

When we repeatedly choose a more empowering action over a disempowering one, we are creating a better future.

“Every action you take is a vote for the person you wish to become.”

James Clear, Atomic Habits

11. Personal Integrity

Personal integrity is outlined as one of the pillars in The Six Pillars of Self-Esteem by Nathanial Brandon.

It’s about sticking to our word and living in alignment with our values.

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Integrity forms the foundation of our character, influencing positive thoughts, better decisions, and consistent action.

By upholding our convictions, we not only gain the trust of others but also strengthen our self-esteem.

It ensures we commit to achievements that are congruent with our highest ideals.

12. Continuous Learning

The last tip for developing a successful mindset is the dedication to continuous learning.

Continuous learningContinuous learning

Known as the fixed mindset vs the growth mindset. Lifelong learners know that success comes from learning.

Whereas those who avoid learning don’t believe they can change. Instead, they try to achieve goals to prove their worth instead of doing it out of passion.

Lifelong learners recognize they are never done, even when they reach a goal. It’s all about evolving and becoming the best version of themselves. 

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Successful people also recognize the rapid pace of technology and the opportunities it brings. Without staying up to date with new information, we miss out on better ways to work and contribute to the world.

Success Mindset in Conclusion

To cultivate a success mindset, it’s essential to understand certain principles.

You first have to know what success means to you. Then, remove any doubts that hinder self-confidence.

It’s also helpful to move through fear instead of avoiding it. Having a clear vision and purpose will keep you motivated through challenging times.

Remember, success isn’t something you do it’s a way of being.

What’s next? Check this article if you want to start a business but have no ideas.

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AFFILIATE MARKETING

Affiliate marketing and retail media: The opportunities for retailers and brands.

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Affiliate marketing and retail media: The opportunities for retailers and brands.

Global retail media ad-spend will surge to €153bn by 2027. Learn about the opportunities that exist for retailers and how the affiliate channel, and Awin, can support.

Retail media has undergone significant evolution since Amazon pioneered its retail media network in 2012. Over the years, a diverse array of retailers, spanning from Walmart and Tesco to Boots and Instacart, have established their own retail media networks. 

This proliferation has fueled substantial growth, with projections from eMarketer’s Insider Intelligence indicating that global retail media ad spending will surge to €153bn by 2027.

What is retail media?

At Awin, we define retail media as an advertisement strategically placed on a retailer’s e-commerce site to positively influence customers precisely at the point of sale. This form of advertising empowers brands to enhance their visibility within the online shopping environment.

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Traditionally, retail media placements were primarily acquired by advertisers already selling products on the retailer’s e-commerce platform. These placements served various purposes, from driving awareness and consideration to, notably, boosting the sales of their products on the retailer’s site. An approach commonly known as endemic retail media.

More recently, a trend has emerged in non-endemic retail media, where advertising placements are secured by advertisers seeking to target specific consumer segments. In this context, retail media placements are bought by advertisers in the exact same way as they would with other paid-media outlets. According to research from Merkle, 63% of retailers have non-endemic advertisers actively leveraging their retail media networks.

Retail media networks are the dedicated advertising platforms crafted by retailers to provide advertisers with access to promotional inventory across their various channels. These platforms enable advertisers to leverage the retailer’s first-party data, tailoring advertisements to target shoppers with precision and relevance. 

The growth of retail media

After a sustained period of explosive growth, the enthusiasm surrounding retail media is unlikely to wane anytime soon. McKinsey research indicates that 73% of advertisers anticipate increased spending on retail media networks in the next 12 months, with 70% reporting superior performance compared to other marketing channels.

The remarkable growth in retail media is propelled by a concentration of three key drivers:

1. Revenue pressue on retailers

The pressure on retailers to identify new revenue streams and enhance margins is a primary driver. Rising inflation, weak customer demand, and intensified competition from low-margin retailers have forced retailers to seek new avenues for revenue generation. According to BCG, retail media networks can achieve robust profits ranging from 70% to 90%, a significant appeal for those operating on slim margins.

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2. Cost effective acquisition for advertisers

The ‘dash to digital’ shift triggered by the pandemic has made online e-commerce more challenging, intensifying the need for advertisers to explore new avenues for driving sales. With increased digital adoption comes heightened competition. A study from IAB Europe and Microsoft found that 92% of advertisers are currently partnering with retailers to reach new customers.

3. Third-party demise

The diminishing value and use of third-party cookies in customer targeting and advertising serve as a catalyst for retail media growth. While third-party data is on the decline, the importance of first-party data collected by retailers is rising. The ability to leverage first-party transactional and behavioral data offers advertisers a significant opportunity to target potential customers effectively. 

As third-party cookies fade away, 91% of advertisers foresee retail media playing a key role in their advertising strategy.

Retail media opportunities

Retail giants like Walmart leverage endemic retail media placements to offer their brands a targeted approach to reach in-market audiences throughout the customer journey. This could involve sponsored search listings, prominent product features, or other strategies to enhance visibility and drive conversions.

More retail media networks are embracing innovative approaches, such as shoppable TV. A noteworthy 57% of marketers anticipate shoppable video content to be the next frontier in retail media. For instance, Coca-Cola collaborated with Roku to introduce a holiday-themed screensaver on users’ devices. Users could then purchase Coca-Cola products straight to their home via DoorDash.

Non-endemic retail media opportunities present an underexplored landscape within the retail media space. Strikingly, 58% of advertisers express their interest in leveraging non-endemic data to target qualified audience segments.

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At Awin, we have supported brands like The Hut Group and Currys to establish their own retail media networks, enabling them to promote complementary advertiser offers during the checkout process. The concept of checkout marketing is powerful, as it not only creates a sellable ad-placement for retailers but also enhances the shopping journey. Numerous case studies demonstrate that retailers can improve their conversion rates by offering customers value-added rewards at checkout.

Beyond checkout marketing strategies, we have also assisted retailers in launching digital reward platforms. To foster customer loyalty and sustained engagement, personalized rewards are key. Notably, we have observed diverse industries, including network operators, banks, and utility providers, embedding third-party advertiser offers into their reward programs. 

Overcoming the challenges of retail media

Despite the continued growth of retail media, it is not without its challenges. The lack of standardization in measurement and the walled garden environments of retail media networks, pose obstacles for advertisers looking to increase their ad spend. According to a report by Epsilon, 42% of advertisers do not plan to change their retail media ad spend through to 2026. The hesitation is largely attributed to the difficulties associated with measuring performance.

Here is where the affiliate marketing channel can play a crucial role in supporting retail media. The affiliate marketing industry is founded on the foundations of robust and transparent tracking, providing advertisers and partners with real-time reporting insights.

Given the expansive nature of the retail media landscape, advertisers also face the challenge of selecting the right retailer to align with their objectives. Awin has developed a carefully curated discovery matrix that offers key information about each retail media network and the opportunities they provide. This resource aids advertisers in making informed decisions about which retailer to partner with.

Whether you’re looking to create your own retail media network or promote your products through retail media, Awin provides the tools and support needed.

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Visit Awin to find out more.

By Lee Metters, client partner, Awin

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How This 45-Year-Old Sold 2 Sites for Mid Six-Figures Thanks to SEO and Email Marketing

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How This 45-Year-Old Sold 2 Sites for Mid Six-Figures Thanks to SEO and Email Marketing

She started off with a homeschool e-commerce store, followed by a blog to drive traffic to her store. Much to her surprise and delight, her blog income quickly surpassed her e-commerce income.

Carrie went on to create two more sites from scratch: one to sell homeschool bundles and one to sell homeschool resources that she created and self-published, called Daily Skill Building .

Last year, she also took over the blog of a late friend of hers in the healthy eating and living space called My Big Fat Grain Free Life.

Along the way, she used unique approaches to grow her traffic and increase her revenue, and she perfected the art of email marketing, nurturing a very lucrative list to 200k subscribers.

Carrie sold 3 of her sites, 2 of them for mid-six figures each. She has developed a passion for flipping businesses and, over the last 20 years as an entrepreneur, she has gained a wealth of knowledge.

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Keep reading to find out:

  • What type of e-commerce store she originally opened
  • How she grew her homeschool blog
  • How she grew her bundles website
  • How she created her store with her own homeschool resources
  • How she has progressed with her healthy living and recipe site
  • What happened when she sold her first e-commerce site
  • How the sales of her bundle site and homeschool blog went
  • Her main marketing strategies
  • Her thoughts on SEO
  • Her approach to keyword research and link building
  • How she creates content
  • How she grows her email lists
  • The resources and tools she uses in her business
  • Her main challenge
  • Her greatest accomplishment
  • Her biggest mistake
  • Her advice for other entrepreneurs

Meet Carrie Fernandez

In 2004, I made the decision to leave behind my corporate life after years of working in the real world since the age of 14. My motivation for this change was to care for our toddler while helping my husband with his web design and programming business. 

During this time, I took on the challenge of learning how to design websites and all the related skills to assist him, which unexpectedly sparked my interest in starting an online business.

With a strong background in retail management and a genuine passion for that type of work, I ventured into the world of e-commerce in 2009. 

This marked the beginning of my journey as an entrepreneur, creating opportunities to combine my skills and interests into a thriving online venture.

Why She Created Her Sites

Armed with my newly acquired web design skills, I set up an e-commerce store in 2009 where I offered homeschool curriculum as a dropshipper.

I created an e-commerce store for homeschooling curriculum because it provided me with the opportunity to purchase curriculum at a discounted rate through a distributor. As a homeschooling mom myself, this was quite advantageous. 

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Initially, I had no expectations of profitability; my primary goal was simply to establish an online presence in order to become a retailer.

At that time, there existed a prominent distributor who allowed me to purchase products at wholesale prices and handle direct shipping to my customers. Regrettably, this distributor has since ceased its operations.

This all led me to create a blog specifically focused on the homeschooling community in 2011. This blog served as a powerful marketing tool for my curriculum store.

To my surprise and delight, within just two years, the income generated from my blog surpassed that of my e-commerce store. Pinterest was my #1 traffic source during this period. 

My First E-commerce Store: 2009-2013

In order to obtain discounted curriculum for my own personal use, I established my first e-commerce store and secured a wholesale account with a large distributor. To my surprise, this e-commerce store turned out to be profitable!

Despite having no marketing budget, I employed creative strategies such as giveaways and leveraging social media platforms to promote my store. My primary focus was on expanding my newsletter subscriber base and nurturing those relationships with customers. 

In 2011, I made the decision to launch a homeschool blog solely for the purpose of marketing my curriculum store.

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The success of my e-commerce store can largely be attributed to offering lower prices compared to competitors. 

However, this came at the expense of thin profit margins due to the manual processing required for each order. It became evident that I found greater fulfillment in investing time into my blog instead.

My Homeschool Blog: 2011-2023

When I first started my homeschool blog, it was initially intended as a marketing tool for my e-commerce site. I would write reviews of the curriculum that I sold and host giveaways to grow my newsletter list. 

As someone who had experience with various homeschool publishers through my e-commerce store, I decided to collaborate with them to offer reviews and giveaways on my blog. 

It was during this time that I came up with the idea of providing exclusive sponsored freebies to my subscribers, which I sourced through my connections in the homeschool industry. At that point, my subscriber list had grown to 200,000! 

At that point in time, as I hadn’t started creating my own products yet, but I collaborated with other publishers and bloggers who did. 

For a fee, I would provide their resources to my subscribers for free, but only for a brief period of time, never exceeding a week. It was made clear to the subscribers that by opting in for the free download, they would be added to both the sponsor’s list and mine if they weren’t already subscribed. 

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This proved to be highly beneficial for my sponsors as it resulted in up to 10,000 people opting in for the free offer and expanding their subscriber base. For me, it served as an effective method of driving traffic and increasing ad earnings.

At its peak, my homeschool blog had a team of eight writers. It evolved into a platform similar to a daily deals site for homeschoolers where we shared freebies, giveaways, and special offers related to homeschooling. 

Initially, our main source of traffic was Pinterest as it sent us most of our visitors. However, when Pinterest made changes that caused many bloggers to lose a significant portion of their traffic overnight, including myself, I realized the importance of learning about SEO. 

From that point onwards (mid-2021), I made it my mission to learn SEO strategies and became completely absorbed in mastering them.

I switched to an SEO focus in July of 2021, at which time my homeschool blog was indexed for around 35,000 keywords. By spring of 2023, my homeschool blog was indexed for over 115,000 keywords.

How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks
1708997164 208 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks1708997164 208 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks

Build Your Bundle: 2014-2018

In 2014, I decided it was time to start another business in the homeschool space, and Build Your Bundle was born. This was during a time when bundle sales were very popular for customers and profitable for business owners. 

There was only one homeschool bundle sale at the time and they wouldn’t allow me to participate as an affiliate because I wasn’t a part of their network, so this was my response to them.

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To create a unique offering in the homeschool market, I developed Build Your Bundle with a different approach compared to other bundle sales. 

Recognizing that homeschooling is a distinct niche, I wanted to provide customers with more flexibility and choice. With Build Your Bundle, individuals could hand-pick the resources they want included in their personalized bundle.

Daily Skill Building 2019-Current

In 2018, I introduced my first product on my homeschool blog and continued to develop and self-publish additional resources.

With the goal of eventually selling my homeschool blog, I made the decision to move my shop from the blog onto its own dedicated website, an e-commerce store. This led to the establishment of Daily Skill Building in 2019.

How This 45 Year Old Sold 2 Sites for Mid Six Figures ThanksHow This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks

At that time, my primary method of marketing was through my homeschool blog, which received between 300,000-500,000 monthly page views, depending on the season. 

Additionally, I had built a large newsletter list consisting of homeschooling families, providing me with a significant audience for marketing purposes.

Fast forward to today, we now offer over 100 different resources that we self-publish. The majority of our products are available in digital format only; however, we do have nine titles that are also available in print.

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My Big Fat Grain Free Life 2023-Current

In April 2023, I had the opportunity to take over my late friend Jen’s blog, My Big Fat Grain Free Life. Previously a personal project for Jen to share recipes and life updates with loved ones, I saw potential in transforming it into something more. 

1708997164 856 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks1708997164 856 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks

With a focus on SEO, my goal was to make the blog a valuable resource in the realm of healthy living through nutritious foods.

Upon taking over, the blog had 2,000 monthly sessions but required significant updates and improvements. 

To start, I saved the entire site in PDF format as a keepsake for Jen’s family. Then, I conducted a thorough site audit and removed any personal stories that did not rank for keywords or have backlinks. 

In order to track progress effectively, I created a spreadsheet that documented each URL’s indexed keywords, backlinks, and best keyword positions. Posts without backlinks or indexed keywords were deleted while recipes were saved for future use.

With the blog now cleaned up and streamlined, I focused on the design and page speed and changed the logo and theme. Since April 2023, I have updated 57 posts and published an additional 125 new ones.

Much to my delight, just nine months after taking over the blog, its monthly sessions went from 2,000 to over 60,000! 

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1708997164 563 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks1708997164 563 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks
1708997164 680 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks1708997164 680 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks

I applied to Mediavine and went live with ads in February.

Timeline of events:

  • In 2009, I started my first online company. It was an e-commerce drop-shipping company selling homeschool curricula.
  • In 2011, I started my homeschool blog. Within two years it exceeded the income of my e-commerce site.
  • In 2013, I sold my e-commerce site.
  • In 2014, I started Build Your Bundle with a business partner. This company was a once-per-year, week-long bundle sale in the homeschool space.
  • In 2018, we sold Build Your Bundle.
  • In 2019, I started Daily Skill Building and moved the products off my homeschool blog. This site grew fast and was catching up to the income I made from my homeschool blog.
  • In April of 2023, I acquired my deceased friend’s food blog from her husband (My Big Fat Grain Free Life) which had been sitting for several years.
  • In July of 2023, I sold my homeschool blog.

When it comes to working on my sites, I work Monday to Friday for about 6 to 8 hours a day.

Selling My First E-commerce Store (2013)

In 2013, I made the decision to sell my ecommerce store, which was generating a profit of around $40,000 per year. The reason behind this choice was that the business lacked automated order processing and every order had to be manually handled. 

It required a significant amount of effort, especially considering our low profit margins ranging from 5-7%. To alleviate some of the workload, I hired a homeschool mom friend to process the orders. 

However, due to the low profit margins, it became more burdensome than it was worth, especially when compared to the higher earnings from my homeschool blog, which required less effort.

Eventually, I sold the ecommerce store for $150,000 to another company within the homeschool industry. Looking back, there were a couple of mistakes I made during this process. 

The first mistake I made was not using a broker to handle the sale. Secondly, we allowed owner financing. We received a deposit of $40,000 and agreed on monthly installments of $3,055 for three years to complete the payment. 

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Unfortunately, things took an unfortunate turn when the purchasing company not only defrauded our wholesaler by almost $30,000, but also stopped making their monthly payments altogether. This left us with an outstanding balance of $50,000.

To assess our options and potential recourse in this situation, we sought legal advice and had an assets check performed on the new owners of our company. 

It turned out that they were heavily in debt and had no means of repayment or assets that could be recovered. Consequently, we had no choice but to write off this loss and move forward.

Selling Build Your Bundle (2018)

Build Your Bundle was established as an exclusive annual sale, available for just one week. Crafting this event to maximize profitability within that limited timeframe was an immense undertaking, requiring our dedicated team of six to invest approximately six months of the year working on it. 

The magnitude and stress associated with operating a website with such a short sales window took a toll on my personal health.

However, despite the challenges, Build Your Bundle proved to be highly profitable. Keep in mind that all revenue was generated during the single week of our sale.

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In our first year, we made a net profit of $45,290; in the second year, it rose to $109,689; in the third year, it reached $123,717; and in our final year, we achieved a profit of $148,100.

Having learned from the disaster we faced during our first sale, we decided to enlist the services of Quiet Light Brokerage to handle the sale of Build Your Bundle. This process was thorough and involved expert guidance every step of the way. 

Chuck Mullins served as our dedicated representative and did an exceptional job. As far as I know, he is still with the company, and I highly recommend his services. 

Quiet Light Brokerage provided a concierge-like experience throughout the entire process and even participated in calls alongside us when engaging with potential buyers.

Ultimately, after approximately one month on the market, we successfully sold the website for a substantial six-figure sum. Specific details are subject to contractual confidentiality.

Selling the Homeschool Blog (2023)

My blog generated a diverse range of income streams. One of my main sources was through the sale of dedicated eblasts to my large subscriber list, which ranged from 150,000 to 200,000 subscribers. 

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Each send of these eblasts made $3,000! 

Additionally, I sold banner ads, reviews, sponsored posts, giveaways, and social media marketing to further monetize my blog.

I booked sponsored eblasts on Tuesdays and Thursdays and the frequency varied based on the season. Homeschooling has quite a bit of seasonality. 

Sponsors would provide the HTML content for their campaign, and I added a disclaimer to the top and bottom of the emails.  

Initially, I partnered with AdThrive (now Raptive), but after a few years, I transitioned to Mediavine and experienced increased RPMs.

The last five years of owning my blog, I earned an average monthly income of $18,000. This revenue breakdown is as follows:

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  • Advertising packages: 35% (combination of sponsored posts, dedicated eblasts, web banners, reviews, etc.)
  • Dedicated eblasts: 31%
  • Ad earnings: 25%
  • Affiliate income: 5%
  • Website banners: 2%
  • Miscellaneous: 2% (social media marketing, sponsored posts, giveaways, sponsored freebies, etc).

I decided to sell the blog at the beginning of the year in 2023 and started the process of preparing the site for a new owner. 

This time I used Motion Invest, since I was such a fan of Spencer’s, and he recommended it. It was a much different process than using Quiet Light, and I was a bit surprised at the lack of involvement from them. 

I will admit, it was a much easier process to get listed, and since I had sold two sites previously, I wasn’t very concerned about doing the negotiations on my own.

In less than 30 days I had found the perfect buyer! My homeschool blog sold for mid-six-figures.

Right now I’m working on my new-to-me food/healthy living blog, My Big Fat Grain Free Life, and my homeschool curriculum publishing company, Daily Skill Building.

At the time of writing this, my food blog gets around 60k monthly sessions. I haven’t focused much on SEO for Daily Skill Building, mostly because I haven’t quite figured out how to nail SEO for product descriptions yet. 

My blog posts on that site rank well though!

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Her Top Marketing Strategies

My number one marketing strategy is my list! 

Newsletter lists can be very lucrative, and building relationships with your subscribers is key. 

I currently have around 20,000 subscribers for Daily Skill Building and just under 1,000 for My Big Fat Grain Free Life, for which the list is about 6 months old. I also utilize Facebook ads for Daily Skill Building.

As for my success with my other lists, I made it a point to send emails to my subscribers every Monday and Wednesday, featuring free homeschool resources. 

In each email, I would share a personal story or message at the beginning, creating a sense of connection and relatability. 

I also encouraged my subscribers to engage with me by inviting them to reply with any questions they had. By doing so, my subscribers felt like they knew me on a personal level.

To further encourage engagement, I offered monthly rewards based on engagement. Those who remained actively engaged throughout the month by opening emails and clicking links were eligible to receive an exclusive freebie. 

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To streamline the process, I used automation to tag and identify engaged subscribers easily.

Her Thoughts on SEO

I have focused 100% on SEO for My Big Fat Grain Free Life. I write about what interests me, but I heavily research the keywords before writing. 

I use the RankIQ keyword library for low-competition, high-volume keywords and do my own research to find keywords that I want to write about. 

I tend to also fly by the seat of my pants, so if I get in the mood to write a specific type of post, I may veer off my content calendar and just go for it.

Keyword Research

I start out by searching the term I’m interested in and looking at the domain authority of the blog posts that show up on page one of the SERPs. 

If the DAs are in range of mine, or there is at least one lower-range DA in the results, I grab the URL of the top-ranking, non-sponsored post and analyze it using Ahrefs.

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I glance through the keywords and look at the traffic it’s bringing in. If the keyword difficulty score is in the green and there is good enough traffic potential, I then look at the comprehensiveness of the top ten posts in the SERPs to see if I can write something better or from a different angle. 

If I would only be regurgitating all the exact same info as the other posts that already rank, I skip it and move on.

If I determine that information is lacking for the posts that show up in the SERPs, I run a report in RankIQ for my chosen keyword.

It’s important to note that the Ahrefs keyword difficulty score is not a metric that I really trust; instead, I rely on what RankIQ tells me. 

If I run the report and the difficulty score is out of my range, I do not proceed. If the RankIQ report shows acceptable keyword difficulty, I begin the next step, which is outlining the post for the target keyword.

Link Building

I have never spent time or money on acquiring backlinks, I’ve just let them happen naturally, but I am huge on internal linking! 

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As I’m writing posts or approving pending posts from an author, I add links into the content naturally. 

Before I sold my homeschool blog, there were several thousand posts, so Link Whisper was helpful with that. I still use Link Whisper for my food blog, but I don’t have to rely on it as much since I know my content.

Another thing I do is make sure that all new posts have at least one internal link going to them, but usually a few, right after being published. 

I keep a spreadsheet of all my new and updated posts and include the target keyword for each. After I publish a new post, I open the spreadsheet and glance at my list and pick the ones that are good to include a link to my newest post. 

I use a plugin to prevent the date from updating when I add links, so Google doesn’t see it as an updated post.

Carrie’s Content Creation Process

Each month I plan my content for the next month and use Trello to assign posts to authors. Trello includes the blog post title, RankIQ keyword, and an outline of all the headings. 

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My authors know how to format the post properly and use RankIQ. They save completed posts as pending and then I go in and read, tweak, and add internal links

I currently have about 250 articles on My Big Fat Grain Free Life. Half of those are new posts I have published since taking over the site, 57 have been updated, and the rest are still in need of an update or redirection.

1708997164 736 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks1708997164 736 How This 45 Year Old Sold 2 Sites for Mid Six Figures Thanks

Her Email List

I am huge on newsletter list building! It was the bread and butter of my homeschool blog, bringing in an average annual income of $126,775 for the last 5 years I owned it. 

I grew that list to over 200,000 and even kept it heavily pruned, using automation to remove unengaged subscribers. 

My homeschool blog was built around freebies, and we had a subscriber library with hundreds of free downloads. This was a key factor in building the list. 

In the early days, it happened through giveaways and sponsored subscriber freebies before we started creating our own products.

My food blog’s newsletter list is growing much slower because my main focus has been pumping out content. 

I have a few free opt-ins that have gained me just under 1,000 subscribers so far, and I have plans to create a free library like what I had on my homeschool blog, since it was so successful. 

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It’s just that this space is quite a bit different than homeschooling, so I have to get creative.

Her Favorite Resources and Tools

The first SEO course I took was Adventures in SEO by Lena Gott. She teaches SEO in a way that those who have limited chunks of time can easily manage the course. I learned a lot about SEO through this course but didn’t stop there! 

I follow Brandon Gaille, The Blogging Millionaire, and listen to all his podcasts. I use his tool RankIQ and trust what he says. 

I also listen to Spencer and Jared with Niche Pursuits (love those guys!) and keep an eye on what Mike says at SSEO. I also enjoy listening to Shane and Jocelyn at Flipped Lifestyle.

The main tools I use to run my business are RankIQ, Ahrefs, and Trello.

Her Biggest Challenge

One of the most difficult things for me is when I must rein in my new business ideas

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I have often found myself spread too thin between multiple projects, which is usually when I decide to sell something. 

Over the years, I have had a team of up to 8, but I still struggle with delegating the big things, like content planning and keyword research, which take up a lot of my time. 

I tend to be of the mindset that nobody can do it better than me, so I just do it myself. That has hindered me from growing faster.

Her Greatest Accomplishment

Flipping businesses has been a huge accomplishment for me. 

Watching your idea come to fruition and become successful is a huge accomplishment, and it’s extremely rewarding when you sell something you thought up for mid-six-figures.

What She Wishes She Knew When She Started

I wish so much I would have learned SEO in the beginning instead of depending on Pinterest for traffic. 

I have zero doubt my homeschool blog would have been so much more profitable had we done things right from the beginning.

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Her Main Mistake

The biggest mistake I have made was selling my first company with owner financing. I will never sell a business and take payments again.

Her Advice for Other Entrepreneurs

The best advice I can give is to start out doing things the right way. Learn everything you can about SEO and apply the best practices from the start. 

Be patient and learn from professionals who have a proven track record of success, like Spencer Haws from Niche Pursuits and Brandon Gaille with The Blogging Millionaire.



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