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Legendary Marketer Accused of Misleading ‘Side Hustle’ Ads

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Legendary Marketer Accused of Misleading 'Side Hustle' Ads

Affiliate marketing business Legendary Marketer has recently come under scrutiny after customers complained that its advertisements about a $7-turned-$2,500 online course were deceptive.

Customers told NBC News that the 15-day online business builder challenge course they saw on social media actually cost more than the $7 advertised price. The course teaches people how to become affiliate marketers, or someone who earns a commission for promoting and selling a company’s products.

Within the first few days of the course, customers had to meet with a business plan advisor, who tried to sell them an additional $2,500 Business Blueprint course and went as far as to say that it was worth selling their car to purchase, according to one NBC News source.

According to Better Business Bureau complaints, if the customer said no to the $2,500 Business Blueprint, they weren’t able to continue the 15-day course. Three customers who did buy it stated to NBC News that although the course was informative, it mainly taught them that the fastest way to earn money was to sell the same $2,500 course to other people.

Related: A Side Hustle Consultant Shares the Most Lucrative Gigs Right Now

“I made one sale and I felt very bad about it,” Dana Gunning told NBC News, “promoting a $7 course when that’s not the goal.”

On its About page, Legendary Marketer pitches its courses for those who “desire a career change or second income stream.” Its Income Disclaimer page states that “any and all earning and income claims heard as part of Legendary Marketer programs are not to be considered ‘average’ and testimonials are not representative of what you may expect” and that “the average person who buys any “how-to” information gets little to no results.”

“Never have to worry about money again”

The customers who spoke to NBC News found Legendary Marketer through social media ads.

Chelsea Ouimet, a stay-at-home mom who advertised the $7 course to her hundreds of thousands of social media followers across platforms like TikTok and Instagram, touted the low startup costs and high returns she had experienced with Legendary Marketer.

“I saw some girl on TikTok talking about a side hustle that I thought was a scam and I said ‘Hey, you know what, why not me?'” Ouimet said in a TikTok, before later adding that she used “educational tools” to grow her business, help her husband retire and “never have to worry about money again.”

Related: This Gen Zer’s Stylish Side Hustle Earns About $20,000 a Month and Paid Off His Parents’ $200,000 Debt: ‘I Enjoy the Hands-Off Nature’

In another TikTok, Ouimet stated that the average salary of a digital marketer with no experience is $177,566 a year, or $14,798 per month. She added that she made that salary in her first 11 weeks.

According to ZipRecruiter, the average annual pay for an affiliate marketer in the U.S. is $82,015 per year.

@chelstheaaffiliate

Digital marketing is the BEST beginner friendly side hustle for many reasons but here’s a few: ?. ✅don’t need any experience to start having $1,000 days . ✅ You don’t need a large following on social media . ✅You don’t have to create your own products . ✅You don’t have to deal with customer service ( You don’t have to recruit people (mlm) . ✅You are your own boss and work when you want (1-3 hours a day, anywhere you have wifi) . It’s the exact side hustle that took me from broke, struggling SAHM, to a multi millionaire making multi six figures a month!. ‼️COMMENT “GUIDE” and I’ll send you all the information to get started ?

♬ original sound – Make Money With Chelsea

BBB Review

According to NBC News, the Better Business Bureau removed Legendary Marketer’s A rating and started an investigation after NBC News reporters contacted it about customer complaints.

The BBB page for Legendary Marketer currently has an alert posted about the matter that outlines the complaints and states that Legendary Marketer’s claims about its course and business model are under review.

Affiliate marketing is a $20 billion global industry, according to an industry report from Astute Analytics.

Legendary Marketer isn’t the only company to offer courses on affiliate marketing, with hundreds of learning materials available on Udemy, Class Central and other platforms.

Related: The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: ‘All From the Comfort of Home’

Companies like Amazon, Nike and eBay also have affiliate referral programs that let influencers earn commissions when followers buy products using their links.



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A Buddy’s Franchise is Built for Success in a Recession Resistant Industry

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A Buddy's Franchise is Built for Success in a Recession Resistant Industry

For decades, Buddy’s has built its business in a recession resistant and essential industry that keeps growing. Since 1961, Buddy’s has worked every day to provide rent to own furniture, appliances and electronics that you can own Faster For Less. Today, Buddy’s operates over 300 Franchise and corporate locations nationwide.

3 Benefits of owning a Buddy’s Home Furnishings franchise:

  1. Established brand with over 60 years of industry presence.
  2. Recurring revenue model from rent-to-own services.
  3. Comprehensive support including training, marketing, and financing.

Buddy’s Home Furnishings franchises offer an opportunity for entrepreneurs to operate businesses providing rent-to-own home furnishings, electronics, and appliances. With over 338 locations, Buddy’s has a proven business model benefitting from decades of brand recognition and a robust rent-to-own market. Click Here to to learn more about Buddy’s Home Furnishings.

Show Me More Franchise Options

Key Facts:

  • Minimum Initial Investment: $375,650 – $797,540
  • Initial Franchise Fee: $39,900
  • Liquid Capital Required: $200,000
  • Net Worth Required: $750,000
  • Veteran Incentives: 20% off the franchise fee.

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How Small and Medium Businesses Can Help Their Communities by Innovating with Cloud Technology

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How Small and Medium Businesses Can Help Their Communities by Innovating with Cloud Technology

Opinions expressed by Entrepreneur contributors are their own.

The term small and medium businesses (SMBs) belies the sizable contribution these organizations make to economies and employment markets. According to the World Economic Forum, “Small and medium-sized enterprises (SMEs), which represent around 90% of all firms globally, provide roughly 70% of all employment and, by some estimates, contribute to up to 70% of global GDP.” They are also embedded in their communities, delivering innovative products and services that play a crucial role in accelerating economic development.

However, doing all of this while remaining competitive requires SMBs to perform a fine balancing act between three key goals. They must accelerate speed to market for their products and services, they must build customer trust and at the same time, they must work to reduce costs. So, how are these small but mighty SMBs doing it? And — more importantly — how can they make it easier and do it better? The answer, supported by a recent report from Accenture, lies in adopting cloud services and technologies.

Related: 4 Reasons Business Leaders Need to Accelerate Cloud Adoption

Leveraging cloud tools to unlock billions in benefits

The report estimates that by 2030, cloud-enabled SMBs in healthcare, education and agriculture will have unlocked $161 billion in productivity gains. These cloud-enabled SMBs will support 95.8 million jobs, equivalent to 8% of the total employment on average across the 12 countries studied. Meanwhile, SMBs in these sectors in the U.S. stand to gain a predicted $79.8 billion, a 26% increase in current productivity benefits. Within cloud computing, artificial intelligence (AI) and machine learning (ML) are expected to have the most significant effect: 78% of businesses surveyed identified these technologies as the most significant in creating societal impacts in 2030.

Many businesses have already migrated services and computing to the cloud. Approximately 63% of all U.S. businesses (and 44% globally) now utilize cloud technology. Most of these will be large enterprises with the digital savvy and resources to make the move. This means there are many SMBs that are, therefore, missing out. First, on being able to achieve that fine balancing act between the three key goals. Second, on the opportunity to build on current achievements and continue to spearhead positive change across communities and economies.

By utilizing on-demand services and products, SMBs will gain access to the kind of tools and approaches historically restricted to large enterprises. This means they can capitalize on emerging trends by being first to market with new products (addressing key goal number one). They can also deliver secure, high-quality products and services, protect customer data and provide reliable customer support to help build customer trust (addressing key goal number two). Finally, as a result of introducing more efficient processes and better resource allocation and supply chain management, they can streamline operations and ensure they’re financially resilient (key goal number three).

Related: How to Revolutionize Your Supply Chain by Harnessing the Power of Smart Technologies

AI, ML and advanced adoption

The OECD’s definition of cloud adoption levels includes basic adoption, such as web-based email services or cloud-based storage solutions, and intermediate adoption, such as customer relationship management or enterprise resource planning tools. The average rate of basic adoption in the countries surveyed in Accenture’s report stands at 44%, and that of intermediate adoption hovers at 19%. There is clearly a large proportion of SMBs that are missing out, yet it’s in the adoption of advanced technologies that the greatest untapped gains lie. Within this third level of cloud adoption, the OECD includes the likes of AI and ML tailored for sophisticated tasks. The average advanced cloud adoption rate is currently 13%, yet 78% of respondents to the report identified AI and ML as the technologies that will have the most transformative impact on societies.

To realize that vision, this gap must be closed. As it becomes so, what can we expect to see and experience in critical sectors by 2030? In education, SMBs could help make learning more accessible and provide personalized content and individualized feedback to students. In healthcare, they could enable more medics to analyze results more accurately and synthesize high volumes of data for R&D: generative AI is expected to play a role in the development of up to 30% of all new drugs by 2025. In farming, we would see a greater uptake of AI and ML technologies for precision, data-driven agriculture, which uses fewer resources and yields greater results.

Reducing costs, enabling scalability and gaining expertise

This vision and the prospect of adopting cloud technologies will be significant for many SMBs that will understandably want to start small. Fortunately, the nature of the cloud supports this. Instead of investing heavily in new infrastructure, SMBs can use cloud services and virtualized resources on a pay-as-you-go model. Shifting from traditional fixed costs to a variable costs model means organizations only pay for what they use — which can be scaled up and down to meet demands – reducing running costs and freeing up capital. Starting small also means working with a cloud services provider that understands the needs of each SMB it works with and offers tailored support and training.

Of course, just because we start small doesn’t mean we can’t think big. In terms of migrating to new cloud technologies, SMBs should adopt a whole-of-business cloud migration strategy and draw on the knowledge and expertise of other organizations that have already made the move. For businesses operating in any market, these benefits will be attractive — especially to their bottom line. Finally, achieving this vision for 2030 can’t be attained without the buy-in of other markets and sectors of society. Moving towards this goal — and leveraging the cloud technologies required means continuing coordination between governments, educators and other industries.

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AT&T CEO Calls On Google, Meta, Apple To Pay For Subsidies

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AT&T CEO Calls On Google, Meta, Apple To Pay For Subsidies

AT&T wants the seven biggest and most profitable tech companies, namely Apple, Amazon, Alphabet, Meta, Microsoft, Nvidia, and Tesla, to help subsidize Internet and telephone access in the U.S.

AT&T CEO John Stankey said on Monday at a telecoms forum that big tech companies should be required to contribute to the Universal Service Fund (USF), a federal program that spends $8 billion a year on phone, Internet, and other telecommunications services.

The fund supports lower-income customers, customers who live in rural areas, or those who reside in high-cost areas. It also brings internet and phone service to eligible schools and libraries.

“The seven largest and most profitable companies in the world built their franchises on the internet and the infrastructure we provide,” Stankey said, per a Reuters report.

“Why shouldn’t they participate in ensuring affordable and equitable access to the services of today that are just as indispensable as the phone lines of yesteryear?” he added.

John Stankey, AT&T CEO. Credit: David Paul Morris/Bloomberg via Getty Images

As a telecommunications company operating in the U.S., AT&T is required to contribute to the USF.

The fund takes a percentage of AT&T’s revenues, starting at 15.5%.

AT&T charges its customers a Universal Connectivity Charge based on the USF percentage — so at the end of the day, AT&T’s customers pay an additional cost that goes towards the fund.

“In the competitive industry we are in, we cannot afford to absorb the costs associated with the USF that have been imposed on AT&T,” a company webpage reads.

Related: AT&T CEO Reveals Cause of Mass Outage, Offers Account Credit

Stankey isn’t the only AT&T executive to recently call attention to the USF fee. Earlier this month, AT&T executive vice president of federal regulatory relations Rhonda Johnson wrote that the company’s USF contribution percentage was now 34.4% — and had remained at above 30% for the past four quarters.

Johnson wrote that Congress should expand the USF’s sources of funding to “tech companies – like Meta and Google – that utilize consumer broadband connections.”

These big tech companies have profited from having Americans online and should also contribute to a reformed fund, according to Johnson.

Related: AT&T Customer Data Leaked to ‘Dark Web,’ Millions Affected

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