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What is Affiliate Marketing? Pros & Cons, And How To Profit in 2023

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What is Affiliate Marketing? Pros & Cons, And How To Profit in 2023

You’re starting to see the term everywhere, but you’re wondering what is affiliate marketing? Keep reading for the ultimate guide to affiliate marketing, including its different types, how to make money with it, and its pros and cons. 

What is Affiliate Marketing? 

So, what is affiliate marketing? Let’s review the affiliate marketing definition: 

Through affiliate marketing, marketers earn commission by promoting products through an affiliate link. When a sale is made through the affiliate link, the marketer that promoted the link earns a commission from the sale.

These affiliate links can be promoted on a website, blog post, podcast episode, YouTube channel, social media account, and more. 

Most commissions from affiliate marketing are earned by making a sale. However, marketers can also earn money by generating leads, free-trial users, app downloads, website clicks, and more. 

How to Start Making Money with Affiliate Marketing? 

Affiliate marketing is a great way to make money because it typically doesn’t require any start-up costs. Joining an affiliate program and getting an affiliate link is usually free. This is because the money is earned after the sale is made, meaning it doesn’t cost the partner money upfront. 

To help you become a successful affiliate marketer, let’s break down this marketing strategy step-by-step: 

  1. Join an affiliate program and obtain your affiliate links. 
  2. Create and publish an ad that promotes the affiliate product. 
  3. Your target audience engages with the ad.
  4. The potential customer is sent to the affiliate website to view the product or service. 
  5. The customer makes a purchase, thus triggering an affiliate sale. 
  6. The affiliate partner records the affiliate sale. 
  7. An affiliate commission is sent back to you, the affiliate marketer. 

If you feel like you need more guidance on how to become an affiliate marketer, we have a course suggestion for you.  The Affiliate Lab is an affiliate marketing course. It was created to teach participants to build, rank, monetize, and eventually flip affiliate marketing websites. 

This online course includes 160 videos and can be completed at your own pace. It takes an in-depth discussion of the exact methods and templates the founder, Matt Diggity, uses to grow his own agency and portfolio of sites. 

Whether you’re looking to flip your affiliate site or keep enjoying its monthly income, this course will help you get there. Click here for $200 off The Affiliate Lab course

Want to see more options? Check out our post on the best affiliate marketing courses to help you make money.

Affiliate Marketing Types

While the process of forming an affiliate partnership might feel easy to you, you can try many types of affiliate marketing. Whether you consider yourself an expert or want to learn more about affiliate marketing for beginners, knowing the different types you can engage in will help you know where to target your affiliate marketing efforts. Let’s review a few different types of affiliate partner marketing. 

Involved Affiliate Marketing

Firstly, we are going to discuss involved affiliate marketing. 

Involved affiliate marketing occurs when the marketer promotes only products and services they’ve used themselves and deeply believe in. 

This type of affiliate marketing is seen as the most trustworthy. This is because it’s founded on authenticity by the marketer and trust with their audience. Influencer marketing is a form of affiliate marketing. 

This type of affiliate marketing requires more time and effort to build an authentic connection with your audience. However, this also makes it one of the most sustainable options. Having this authentic relationship with your target audience means they’ll trust your recommendations, earning you more sales. 

On the other hand, it also means you should be choosy with each affiliate merchant you partner with. While you might be turning down potential partnerships if the product or service doesn’t meet your standards, it will be better for your affiliate business in the long run. 

This type of affiliate marketing effort can include authentic promotions like:

  • Instagram Stories providing your genuine review of a product 
  • YouTube video discussing in detail how you use the product you’re promoting
  • Blog posts detailing your experience with a particular service
  • TikTok video showing how useful the product is

The second form of affiliate marketing is related affiliate marketing. 

Related affiliate marketing occurs when affiliate marketers promote products and services that are related to their specific niche. However, they don’t currently use them. 

These types of affiliate marketers are typically already content creators. This is because they’re using their existing platform and audience to promote these products and services. These affiliate marketers have influence, which makes their target audience trust their recommendations despite the fact that they’ve never used the product or service they’re promoting. For example, influencer marketing is also a form of related affiliate marketing. 

It’s considered “related” because the products and services are relevant to their existing audience. However, the marketer isn’t promoting the products based on their personal experience with them. 

The risk with this type of marketing is that it can put your reputation as a thought leader in danger. For example, if you promote a product or service that doesn’t live up to your hype, you could lose the trust of your audience. Once you’ve lost the trust of your followers, it’s very tough to earn it back. 

Unattached Affiliate Marketing

As the name suggests, unattached affiliate marketing is the most withdrawn form of affiliate marketing work. 

Unattached affiliate marketing occurs when the marketer has no attachment or authority on the product they’re promoting. As an affiliate marketer, you don’t have a relationship with your target audience or the product or service you’re promoting. 

This type of affiliate marketing campaign involves creating pay-per-click advertisements for a product or service, directing traffic to that affiliate link, and hoping they make a purchase. This can include Google Ads, Facebook ads, banner ads, and more.

It’s attractive to people who don’t want to or aren’t already big-time content creators with an engaged audience. You don’t need to be a thought leader in your niche in order to start promoting products or services. Furthermore, you don’t have to spend the time or energy building those relationships with your target audience. 

While this method doesn’t involve building that relationship, you do need to be savvy in your pay-per-click campaigns. If you’re not able to create effective ads that earn clicks, then this type won’t work for you.  

Affiliate Marketing Examples

Now that you understand the concept of affiliate marketing and how to make money from it, let’s explore a few examples. 

Amazon

The Amazon Associate program is one of the most popular forms of affiliate marketing. 

Through the Amazon Associate Program, participants promote some of the millions of products available on their website. This is typically done by creating an Amazon storefront and linking to it on their website, podcast, or social media. After the sale is made, the affiliate marketer earns a percentage of the value of the sale. These percentages are preset by Amazon, and they often change. 

Here is just one example of the many promoters of this popular affiliate network. 

The first picture shows a TikTok video promoting the user’s latest product find from Amazon.

what is affiliate marketing

The link in his TikTok profile takes you to his Amazon storefront, pictured below:

1681757902 109 What is Affiliate Marketing Pros Cons And How To

This affiliate marketing program offers a low barrier to entry. It also offers a wide variety of available products to promote. This means that no matter which niche you occupy, you can find products uniquely helpful to your specific audience. 

Blog Site: Wirecutter

The New York Times acquired Wirecutter. This blog site earns money by writing about products and listing affiliate links.

1681757902 276 What is Affiliate Marketing Pros Cons And How To

With this model, the site earns money by posting lengthy product reviews and linking to each product. This is a great example of how you can create a website and fill it with blog posts for the purpose of earning additional income.

Pros and Cons of Affiliate Marketing

As affiliate marketing’s popularity continues to rise, how do you determine for yourself if it’s worth diving in? Whether you’re a small business, digital marketing professional, or an influencer, making an informed decision is important. To help you decide if building an affiliate network is right for you, we discuss some of the pros and cons of affiliate marketing below. 

Pros

There are many pros to building an affiliate network. Let’s dive right into discussing them. 

The pros of affiliate marketing include the following: 

  • Low cost: Joining an affiliate marketing program requires little to no cost. Affiliate commissions are earned after the sale is made. This means that money is exchanged after it’s earned, thus eliminating the need to pay upfront. 
  • Easy execution: While the burden of inspiring a sale falls on the affiliate marketer, the job of filling the order falls on the affiliate partner. This means that you don’t have to order products, fill an order, provide a service, or offer additional customer support as your affiliate partner does. 
  • Remote work: One of the biggest draws to affiliate marketing is that it can be completed remotely from anywhere. It doesn’t require you to drive into an office at specific times. This means you can start building your own income at any time from anywhere. 
  • Low risk: Affiliate marketing requires little investment, so it’s a very low-risk business venture. You don’t have to invest a significant amount of time, money, or resources to begin. 
  • Easily scalable: If you find yourself asking how much do affiliate marketers make, the answer might happily surprise you! This venture is as scalable as you would like it to be. Once you find partnerships and promotional methods that are working for both you and your target audience, these affiliate marketing efforts should be easily scalable. 

Cons

You’re now aware of the benefits affiliate marketers experience. Now, let’s also review some of the cons of affiliate marketing. These cons include: 

  • Tests your patience: Executing an effective affiliate marketing strategy requires time, patience, and consistency. You will not get rich overnight off of one affiliate link. However, with consistent effort, your hard work will start to pay off. 
  • Adhere to affiliate partners’ rules: When you choose to partner with a specific affiliate program, you have to follow the rules of that program. Your affiliate link will be revoked if you do not follow their rules. Every other affiliate partner has to adhere to these rules too, which means you’ll have to work extra hard to stand out from your competition. 
  • Inconsistent pay: When you engage in affiliate marketing, you’re earning money when the sale is made. This means you’re earning money sporadically, not on a bi-weekly basis, like with a consistent corporate job. 

It’s Time to Get Started

Joining an affiliate program can be a low-cost and low-risk way to earn extra income. With consistent effort and an effective strategy you can start earning passive income from affiliate marketing!



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Learn a New Language with This Fresh Approach

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Learn a New Language with This Fresh Approach

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As exciting as it may be, learning a new language can often feel like a daunting task, with the typical endless vocabulary drills and grammar exercises. But Beelinguapp is here to change the game.

This innovative language learning app takes a fresh approach by combining audiobooks and dual-text reading to create an immersive, engaging experience. And right now, you can get a lifetime subscription to Beelinguapp—and all 14 of its languages—for just $34.99 (reg. $100) when you use code TAKE5 at checkout.

Traditional language learning methods can be time-consuming and overwhelming, especially for busy professionals. Beelinguapp offers a new, intuitive way to learn, making it easy to fit into your daily routine. Instead of memorizing endless vocabulary lists, you’ll follow along as you read and listen to a native speaker, seeing the same text in two languages side by side.

This side-by-side format is the core of Beelinguapp’s unique approach. It allows you to compare your native language to the one you’re learning, improving your understanding in real time. It’s like a language-learning karaoke, where you can follow the text in both languages while listening to a fluent speaker guide you through the pronunciation.

Beelinguapp caters to modern learners by offering 14 languages, including Spanish, English, German, French, Korean, and more. With its audiobook-style lessons and an ever-growing library of texts, you can choose from a wide variety of content—whether you’re interested in fairy tales, news articles, science papers, or novels.

This flexibility allows you to learn the way that best fits your lifestyle, all while gaining real-world conversation skills. The app provides texts at different levels, so you can start as a beginner and gradually build up to more advanced reading and listening skills.

If you’re hoping to learn a new language to help grow your business, this might be just the approach you need.

Through October 27, you can get a lifetime subscription to Beelinguapp for just $34.99 (reg. $100) when you use code TAKE5 at checkout.

StackSocial prices subject to change.

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Nvidia CEO Jensen Huang: Demand For Blackwell AI Is Insane

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Nvidia CEO Jensen Huang: Demand For Blackwell AI Is Insane

In May, Nvidia CEO Jensen Huang said that “the next industrial revolution has begun,” and AI will drive “significant productivity gains.” It looks like he’s right — industry demand for Nvidia’s next-generation AI chip, Blackwell, is through the roof.

“Blackwell is in full production, Blackwell is as planned, and the demand for Blackwell is insane,” Huang told CNBC on Thursday. “Everybody wants to have the most, and everybody wants to be first.”

Related: Nvidia CEO Jensen Huang’s Biggest Worry Shows that Success Has a Downside

Nvidia first announced Blackwell in March and stated that it was the most powerful AI chip in the world with advanced security capabilities, better performance, and more memory. The biggest names in AI, including OpenAI, Microsoft, Meta, Amazon, and Google, will use Blackwell to power their AI efforts.

Nvidia CEO Jensen Huang displays the new Blackwell GPU chip, left, and the Hopper GPU chip, right, in March 2024. Photographer: David Paul Morris/Bloomberg via Getty Images

“There is currently nothing better than NVIDIA hardware for AI,” Tesla and xAI CEO Elon Musk stated, at the time.

Since the initial announcement, Blackwell has hit a few snags in production, leading to delays. Nvidia CFO Colette Kress said in late August that the company has fixed the issue and expects to ship “several billion dollars” worth of the chip in the fourth quarter of 2024.

Related: Nvidia’s Immense Market Power Is Worrying Investors — Here’s Why

The chip costs between $30,000 to $40,000 and took $10 billion to develop.

Huang said that Nvidia has updated its platform significantly with Blackwell, and intends to continue updating it. Nvidia has increased performance by two to three times from its 2022 Hopper chip to its Blackwell chip, which Huang says increases revenue for Nvidia’s customers by two to three times.

“What we’re looking at now is the beginning of the next wave of AI, the biggest wave of AI,” Huang told CNBC. “This is really about companies around the world using AI to be more productive as their digital employees and AI agents and co-pilots and however people describe them, as well as using AI, generative AI, to revolutionize the way they build their products and the products they build.”

Huang said last month that intense demand for Nvidia’s technology and software keeps him up at night. On Wednesday, Nvidia partnered with Accenture to train 30,000 of Accenture’s employees on Nvidia’s technology.

Related: Nvidia CEO Jensen Huang Says Nuclear Energy ‘Is a Wonderful Way Forward’ to Keep AI Data Centers Running



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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes

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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes

Opinions expressed by Entrepreneur contributors are their own.

Anyone who has found success as an athlete will tell you that sport teaches lessons that go far beyond the playing field. If you’re looking to succeed in the competitive business environment, there may be no better models than champion athletes. What is it that allows these individuals to achieve greatness? What makes someone a winner? There’s not a single answer. Rather, it’s a combination of things. We’re sharing five of them here. If you follow these lessons, you’ll be poised for a championship in the business world.

Related: 4 Productivity Tips from Extreme Athletes That Will Make Your Business Stronger

Show supreme confidence

Champions have a robust belief in themselves and their ability to succeed. Importantly, this does not mean they expect the journey to be easy. Most things worth having require tremendous effort. Champion athletes devote “blood, sweat and tears” in pursuit of excellence, and they’re willing to make the sacrifice because they know it will pay off. Self-doubters abandon the journey when it gets too hard or when they encounter a few obstacles. Champions persevere because they believe in themselves to the core. This stout self-confidence becomes self-fulfilling. When you fully believe you’ll win if you keep on grinding, you’ll out-grind your less confident competitors. Supreme confidence leads to supreme effort, and supreme effort leads to success.

Like a champion athlete, a winning entrepreneur stays committed when things are tough. Tomorrow’s industry leaders are those who will continue to refine their current pitches and marketing strategies as many times as it takes to reach a breakthrough. They will not be deterred by rejection but rather will learn from it, make adjustments, and come back stronger. This willingness to learn and improve, in fact, is another defining feature of champions.

Always look to improve

Champion athletes, while supremely confident, also possess enough humility to know they always have room to learn and grow. When they take a loss, they review the game film to identify the mistakes they’ve made and see where they need to adjust for the next time. Even when they win, they look at what they could have done better. They also seek input from others. When a coach points out a flaw in their technique, they’re receptive to the feedback and incorporate it into their training. They also look to teammates and even to opponents to learn what others are doing well.

As an entrepreneur, if you lose out on a deal or find a competitor holding a larger share of your targeted market, then look at what they are doing to succeed. Be open to learning and humble enough to seek help from others. Champions are usually their own harshest critics, and their high standards drive them to keep improving. So even when you have some successes, continue looking to level up.

Focus on what you can control

Champions do everything they can to control the variables involved in their sport. Knowing that they can’t fully control the outcome, they go all-in on what they can control, including attitude, effort, and preparation. Entrepreneurs ought to do the same by analyzing their markets, rehearsing presentations multiple times, and scouting both their competition and their potential customers. If you’re meeting with a client, study them ahead of time so you can anticipate the questions they may ask and have impressive answers prepared. Be obsessive about your preparation.

A corollary to this lesson is focusing your post-hoc explanations on what you can – or could have – controlled. After a tough loss, champions do not blame the referee. Instead, they look at what they could have done differently so the referee’s calls would not have mattered. As an entrepreneur, be cautious of attributing bad results to luck or of claiming things weren’t fair. When you do so, you lose motivation to make adjustments for next time. Instead, follow a champion’s lead and know there’s always something you could have done better.

Improvise when needed

Even as champions focus on what they can control, they also recognize that they can’t control everything. Rarely does something go exactly as planned, and the best performers adapt and improvise. Something can always go wrong, and rather than panicking when it does, winners stay confident and make the needed adjustments. Thus, even as you work to control what you can embrace the uncertainty of your sport – or your business, as the case may be.

Related: 5 Lessons Entrepreneurs Can Learn from Pro Sports Teams

Be flexible

You may have noticed that the lessons described above hold some contradictions. Champions have supreme confidence yet also believe they need to get better. They also focus on what they can control while accepting they can’t control everything. Thus, another key to success is adapting your mindset based on the situation at hand. Champions have the mental flexibility to do so seamlessly. Rather than looking for a recipe to follow every time, they embrace the fluidity required to succeed consistently.

This willingness to adapt – to possess an unfixed mindset – is the main premise of the book Extreme Balance: Paradoxical Principles That Make You a Champion, published by Entrepreneur Press. This volume, which I have co-authored with champion athlete and coach Ben Askren and successful business leader Joe De Sena, describes how various champions balance contradictory principles to succeed in their respective sports. It includes chapters such as “Thinking You’re Good Enough and Thinking You’re Never Good Enough,” and “Preparing for Everything and Expecting the Unexpected.” These sections expand upon the lessons described here – and many others – in greater depth. If you want to be a champion entrepreneur, it’s a great resource to help get you there.

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