Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph,...
When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most...
A relatively new type of software analyzes the search engines results pages (SERPs) and provides recommendations based on statistical analysis of similarities shared between the top...
It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing...
Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well...
New research by BrightEdge shows emerging post-pandemic consumer trends are creating new opportunities for online search. There are clear winners in many areas from local search...
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do...
The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a...
Higher search engine rankings = more website traffic = more opportunities to sell. Everyone knows that. But marketers can become so obsessed with rankings that they...
Automattic, founded by the same person who created WordPress, formally launched Jetpack Boost, a free plugin that helps web pages optimize for Core Web Vitals. This...