EMAIL MARKETING

Dos and Don’ts of Email Marketing

Published

3 years ago

March 4, 2022

This email campaign will win your customer’s confidence! We’ve got some Dos and Don’ts for you in 2022.

Because the inbox of every modern person is sacred, make sure it has all best practices when creating an outreach message that aims to get them hooked on what they need from us-whether its products or services.

And remember: if gaps appear between these two stages (or any other stage), then potential clients may mark our emails as spam which would put their black list status ahead at worst case scenario; nothing could be worse than having no opportunity whatsoever

(DO) Run A/B Tests, for Everything!

When it comes to Email Marketing, there’s a reason the industry jokes about A/B testing being “Always Be Testing.” It should be your guiding light in determining what gets stellar results and which strategies don’t work so well for you – this includes email subject lines or Call-to Actions as well!

Test different button colors, font styles & sizes (not just typeface!), content structures…you get my point: experimentation leads us towards success because we find out how people really respond beneath all these surface behaviors with their real emotions attached

(DO) Segment Your Target Audiences

What if I told you that it is possible to have your content published on a website without having them land up in the wrong inboxes?
The power of email marketing has been proven time and again as an effective way for businesses large or small, local chains like coffee shops with one location all-the way through global brands such Holiday Inn® Hotels & Resorts worldwide.

With this info at hand let me ask something… do YOU know how many emails go into someone’s spam folder every single day!?

The average person receives over five hundred messages per week from different companies trying their best not be recognized so they can get paid! Whether its junk mail seeking financial

(DON’T) Take the Over-Promotional Approach

There are three ways that a brand’s over-promotional marketing communications can backfire:

1) The emails don’t make it past spam filters – campaign metadata, IP addresses and coding are some factors in this;

2) Some people may be tricked into expecting something for free (like an email claiming there will be big discounts soon), which ends up costing them more than expected when they finally realize what happened after reading carefully or watching out for tricks like these because now your offer seems too good to actually have any substance behind it but still collection letters from strangers asking if we’d consider donating money instead

(DO) Use Spell Check

It’s easy to make the mistake of not checking your email properly and sending a 50-page document with typos. Trust is what will keep customers loyal, so if they find an error in one of their messages it could be enough for them not only refuse but also tell everyone else how terrible you are at this!

(DON’T) Blast Your Emails at the Same Time

You know that nemesis of any well-run b2b business, the ever-so pesky email scheduling.

It’s a must for your marketing efforts to make sure you’re not sending every lead or subscriber an identical message at all times; but equally important is ensuring they receive their messages in timely fashion too! The best time period would be late evening up until bedtime because these people have already spent energy during day working on whatever it may be before coming home – so give them something new when checking YOUR MAILBOX.

We all know that personalized email content is the best way to reach your audience, but how do you make it happen? The key lies in maintaining a list of hyper-personalized features.

Author:
Sofia Wilton is a journalist by profession but writes short stories in her spare time. Her stories are published in local newspapers and are well recognized for their appealing stories. She also writes blogs for Lake B2B related to current affairs. As a passionate writer, she devotes all her free time to writing. She lives in New York but is traveling most of the time because of her profession. This gives her the opportunity to explore new places and also include her experiences in her stories giving a realistic feel.