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11 Email Marketing Design Tips to Drive More Revenue

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11 Email Marketing Design Tips to Drive More Revenue

When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing. 

While those are all important, there’s another more fundamental aspect of email marketing that’s just as critical to success: email design. 

With more than 333 billion emails sent and received every day, and adults logging more screen time than ever before, it’s never been more crucial to have well-designed emails that can quickly cut through the overflowing inbox clutter, capture recipients’ attention and compel them to take the desired action. 

Whether you’re looking to supercharge your email newsletter or inject new life into your lifecycle email campaign strategy, here are 11 email design tips and examples that can drive site traffic, purchase intent, conversions and revenue.

“All aspects of email design – including accessibility, readability, layout and responsiveness – have a huge impact on open rates and conversions. In reality, email marketing design is the gatekeeper to campaign success.”

Samantha McGrady, Tinuiti Strategist, Lifecycle Marketing

 

Essential Elements of an Email

 
You might not consider all these quote-unquote “design” components, but they all play a central role in how an email is perceived and consumed. 

  • Subject line
  • Pre-header text
  • Header/headline
  • Logo
  • Color scheme
  • Images
  • Body copy
  • CTA(s)
  • Signature and footer
  • Unsubscribe button

 

The Eleven Keys to Effective Email Design

 
All elements of an email come together to create an overall design. Whether that design is cohesive or advances the objectives of the email depends on how well the individual elements are executed. Here are 11 tips for making email design work for you.
 

1. Responsive Designs Pay Off

 
Mobile-friendly email design is a must. While the exact percentage of emails opened on mobile devices like smartphones and tablets vary by source, it’s estimated that over half of all emails are accessed on mobile. That means ensuring an email displays correctly and can be read easily across devices, screens and resolutions are essential. If an email displays poorly, it’s likely to be deleted in under three seconds

Utilizing a responsive email template will automatically adjust your email to fit the screen it’s being viewed on, whether that’s a desktop, laptop, smartphone or tablet. Most drag-and-drop email builders feature built-in responsive design templates, but you’ll also want to keep mobile formatting in mind when considering image size and the length of copy blocks within the email.  
 

2. Keep Accessibility Top-of-Mind

 
One key aspect of email design that goes hand-in-hand with responsiveness is accessibility. Accessibility refers to an email’s ability to be received and understood by persons with disabilities or using assistive devices. So just as responsive design ensures that emails can be accessed across device formats, good accessibility practices preserve an email’s usability regardless of the recipient’s circumstances.

An accessible email will have a logical flow and high readability in terms of descriptive subject lines, links and headers, and larger and well-spaced typefaces. It will also use high color contrast and utilize alt-text liberally. Perhaps most importantly, an accessible email will not lean too heavily on visuals or hide information in images, as adaptive tools like screen readers can struggle to convert them.  

Keeping accessibility top-of-mind is important for reaching the maximum percentage of your subscribers or target audiences and contributes to good overall email marketing usability.
 

3. Customize Your Pre-Header Text

 
Pre-header text used to be an afterthought, and many marketers defaulted to the first few words of email body copy. Now, because of the way emails are displayed in mobile and desktop inboxes, pre-headers are widely recognized as the second-most important text element after the subject line. Pre-header text indicates to the reader what the email is about; it’s essentially a visible meta-description of the email. 

As such, the pre-header text should complement the subject line and reinforce the critical call-to-action within the email. It should, like the subject line, entice the recipient to open the email and keep reading while also reading while offering an informative preview of the email itself. And it needs to accomplish all of this concisely in an abbreviated space. 

Crafting a compelling subject and pre-header pair can feel like writing poetry, but getting it right can significantly impact open rates and conversions. 
 

4. Use an Effective Layout

 
The layout is the most recognizable aspect of email design and likely what most people think of first when considering the design elements of an email. Layout determines the flow of your content and the order in which your readers consume information. The most basic principles of email layout are maintaining organization and logical consistency, capturing attention through aesthetics, and manipulating the recipient’s eye where you want it to go.

  • Organization: In essence, this means establishing a clear visual hierarchy. Try to display the most important information and convey essential details early on (higher) in the email.
  • Aesthetics: incorporate white space to give your content breathing room and lend a more elevated look. Clutter and “walls” of text are difficult to read and lead to email abandonment. Instead, utilize negative space to accentuate key points and keep the recipient reading. 
  • Guiding the eye: Use directional cues to draw attention to the most essential part of your email. Effective layout templates leverage natural reading and eye movement patterns to focus the recipient on desired email elements. 

 
Many email templates use the following common layout patterns, each of which guides the reader’s attention in specific ways:

  • Z-pattern layouts place a zig-zag of content within the reader’s typical sight line, starting at the upper left corner. 
  • F-pattern layouts emphasize the left side of the email, inviting readers to return their eyes to that side for most information. 
  • Inverted pyramid layouts, perhaps the most familiar layout, load critical information at the top and create a visual funnel toward a CTA at the bottom.

 
These principles are laid out in the following two wireframe examples of common email layouts. Notice how both lean on the reading path of the human eye while maintaining a recognizable hierarchy and putting vital information up top:

two examples of email design template wireframes

Remember to rotate your design layout to avoid using the same framework repeatedly – otherwise, your emails will be perceived as stale by your subscribers.

 

5. Choose Colors Strategically

 
Color scheme is an essential element in any design, and emails are no exception. The right combination of colors – or the strategic limitation of a color palette – can elicit emotion, direct attention to important content, reinforce brand image or distinguish a single email from a series or campaign. 

There is plenty of room for experimentation with color in email marketing. Still, good general rules of thumb are to avoid clashing colors or using too wide a variety of colors, use bright colors sparingly, and stay consistent with color usage across branded marketing assets. And as with accessibility and responsiveness, it’s also important to consider how an email is being viewed; for example, if being read on a mobile device in “dark” mode, pure black text can appear illegible. 

It’s important to remember that color isn’t limited to graphical elements or iconography in the email; the text color used and dominant color in embedded images or photographs should also be considered. These colors should work in harmony to support your content, brand and the purpose of the email.
 

6. Use Clean and Clear Text

 
An organized layout and strategic use of color will go a long way toward making an email readable and effective. Ultimately, though, the information you want to communicate stems from the email copy itself. One hard and fast rule for text in an email is to be clear and concise

Remember the 333 billion emails sent and received last year? Your target audience received some of those, and they almost certainly didn’t read every word of every email they received. So many of those emails were probably never opened, thanks to poor subject lines.

Emails should draw the eye with an attractive design but be easy to skim. Get to the point quickly, or risk ending up in the trash.

 

example of clear and concise email marketing design from Hyperikon

 

When in doubt, follow these guidelines:

  • Maintain a good text-to-image ratio
  • Keep the headline to two lines or less
  • Keep text on a simple background so that it’s easy to read
  • Bold or highlight keywords or phrases

 

“Reduce the cognitive load. We really want to create our emails to be clean and concise.”

Sammi Nutsongtat, Klaviyo Design Specialist

Portrait of Sammi Nutsongtat
 

7. Treat Email as a Brand Opportunity

 
Of all the potential touchpoints a recipient might have with your brand, the email you just sent them is unlikely to be their first. That makes it very important to keep email design consistent with your overall brand design. 

Incorporating strong branding – not just a logo or a tagline, but brand-specific colors, imagery, typography and content tone – helps email recipients identify the message’s source and provides a more cohesive experience from the inbox to the landing page. That can reduce your bounce rate as users interact with your brand across different channels.

A good branding evaluation question to ask: If I removed our logo from these email designs, would our subscribers identify our company?

 

example of good branding in email design from Bryan Anthonys and Diff

 

Your brand’s identity tells your story, so it’s important to be conscious of your email branding. Branding should remain consistent across all channels, whether email-to-email or email-to-website. 
 

8. Your Typography Style Matters

 
Using a consistent typeface in email design can reinforce your brand image and identity, though, like color, there is some opportunity for experimentation. The most important thing to remember about typography is that it should be easy to read at a skimming pace and shouldn’t detract or add confusion to the message.

Emails can also contain more than one kind of typeface, for example, one font that looks better at a larger size for headers and another that looks cleaner for entire sentences of body copy. That said, too many different fonts in an email can make it hard to read. A limit of three fonts per email is a good common-sense rule. Again, a drag-and-drop email builder usually has several typeface options and suggestions for specific email elements or sections. 
 

9. Personalize Elements of Your Emails

 
Personalization is one of the dominant themes across the marketing and advertising industries right now, as technological advancements and the rise in importance of zero- and first-party customer data have made true one-to-one, brand-to-customer engagement possible. Email marketing, which was perhaps the first marketing vector to make widespread use of basic personalization (think mail merge and auto-filled salutation lines), can also incorporate more sophisticated personalization techniques – and should. 

The goal of personalization should be to make an email meaningful and valuable to the recipient. That means incorporating bespoke, custom content blocks based on customer data, including insights like purchase history or position in the customer lifecycle or buying journey. Narrow segmentation can help target specific customers, and personal touches like incorporating profile information or preferences can help humanize your brand and create stronger relationships.

In short, you should seize every opportunity to include more personalized elements in your emails.
 

10. Always Use a CTA

 
This might seem like email marketing 101, but no list of email marketing optimization tips would be complete without addressing calls to action or CTAs. Usually rendered graphically as a button, a good CTA should concisely describe the exact action the email reader can expect upon clicking and be placed at a point in the layout where the next step is logically implied. 

Effective CTAs typically appear at the bottom of a section in a contrasting color to the email’s overall color scheme. Multiple CTAs can be used – some research suggests that having more than one CTA increases click-through rates – but only where the natural progression of the content suggests they appear. As with many of the design tips presented here, CTAs should be used in a cohesive, consistent manner. 
 

11. Avoid Abrupt Design Changes

 
Consistency isn’t just important within an email; it’s also important across campaigns. Design shock, or suddenly presenting drastically different creative to an existing audience like your subscriber base, can impact the success of an individual email or an entire campaign.

When updating your email designs, consider rolling out the changes in an iterative fashion or testing the new creative out on a small group of subscribers before rolling it out to your entire audience.

 

example of avoiding email design shock from Ritual

 

As the example above illustrates, gradually transitioning to a new layout while keeping many other design elements consistent helps minimize the effect of design shock. Keep this in mind as you embark on new email campaigns or make universal changes to your email marketing approach.
 

How to Use A/B Testing to Improve Your Email Design

 
 You can put as much thought and preparation into email design as possible, and the email might still fall short of performance expectations. The only way to ensure a successful campaign and maximize conversions is to engage in A/B testing by sending slightly different versions of an email to distinct segments of your audience. It’s a straightforward process that many email platforms support, but sadly, nearly  42.9% of marketers don’t know what to test.

When assessing an email design’s impact on an audience, there are various things you can test to help drive higher clicks, conversions, or overall performance. These include:

  • Call to action button styling
  • Overall layout
  • Number of products featured
  • Lifestyle vs. product imagery
  • Cheeky vs. simple copy
  • Animation vs. static

 

Once you know what to test for and have identified what you’re trying to prove, run a few test emails to sample groups, isolating one variable at a time over a series of weeks. Evaluate which works best for reaching, resonating with, and converting the most recipients, and you’ll gradually improve your conversion rates.
 

Resources & Tools to Improve Your Email Design Game

 
There is no shortage of email design tools available to help you get the most out of your email marketing strategy. Some are full-service email-building platforms, while others are helpful stock image sites or graphics libraries. Here are a few of our favorites:
 

Klaviyo 

 
Klayvio is a well-established, full-service email marketing platform optimized for ecommerce and featuring sophisticated personalization tools. Klaviyo’s robust library of customizable, responsive templates, support for A/B testing, and dynamic content capabilities can help users of all levels put email design optimization tips into action.
 

Tinuiti Performance Creative 

 
Need a more comprehensive and data-driven approach to email and lifecycle marketing? Our own Performance Creative offering is based on moments that matter and features integration with multiple channels and touchpoints throughout the customer journey.
 

Adobe Stock

 
It’s perhaps unsurprising that one of the biggest names in design software also has one of the most robust stock image catalogs available. Adobe Stock allows users to search for specific image types or browse by category, ensuring you’ll find the perfect photos or images for your email campaign.
 

Figma

 
Any design process – including email design – can be collaborative. Figma provides a platform to facilitate that collaboration that includes several email-specific features, including a library of visual assets teams can build themselves.
 

Final Thoughts

 
Design is a central aspect of email marketing performance, and getting it right can be the difference between a positive ROI campaign and a forgettable brand encounter. You can probably think of several marketing emails in your inbox that slapped a basic template together with uninspiring (and uninspired!) copy and called it a day. Or maybe not, because you deleted them without getting past the subject line. 

Your email campaigns can help solidify customer relationships and prospects through accessible designs that embrace solid layout principles, on-brand typography and images, a concise and catchy subject and pre-header, logical CTAs and compelling copy.  You’ll ultimately generate more opens, leads, conversions and revenue for your company, too.

Editor’s Note: This post was originally published by Greg Swan in August 2019 and has been updated for freshness, accuracy, and comprehensiveness.

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How to Edit a PDF [Easy Guide]

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How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier.

PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF.

But it’s not impossible.

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3 recession-defeating marketing strategies

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3 recession-defeating marketing strategies

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating.

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries. So, that doesn’t sound like a pullback to me.

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. They ask, “What can I do to insulate myself from the coming economic apocalypse if it happens by being innovative and agile?”

Below are smart decisions to improve your business, whether the economy goes sour or not.

1. Rethink that RFP

Before you replace or add technology, ask yourself whether you maxed out your current functionality. Whenever anybody asks me to start an RFP, my first question is, “Are you using everything the platform gives you right now?”

Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. Maybe they didn’t have time to learn how to use the really cool stuff. Or the vendor didn’t offer training. Or they couldn’t get the platform to integrate with external data sources. Sometimes it doesn’t matter how innovative the platform is. It has so many other deficits that you still need to switch.

Today’s vendor marketplace makes the RFP process much more challenging if you don’t have someone to do the work. Look at what you’re paying for now but not using before beginning the time-consuming and potentially disruptive process of finding something new.

2. Develop a plan to shift your marketing priorities

Remember when, at the height of COVID, email saved ecommerce? That’s not an exaggeration. Many companies rediscovered how well email drives sales and revenue and builds customer relationships, especially during a crisis.

Your CEO might remember that. If the CEO asks how the company could change its marketing approach, what would you say?

If your email program became your company’s hero this past few years, it’s even more likely that your CEO will seek your input now. But even if it just kept on keepin’ on, you should still have a plan for the next few months that lays out your options and how you could use them for marketing against a downturn.

What to put in your plan

It shouldn’t begin and end with “Send more email.” If your customers don’t have the money to buy more often or to fill larger carts, sending more offers won’t move the revenue needle.

Look at your targeting. Consider your segmentation program. Review your price structure on promotions. What should it look like to stimulate more sales?

Dig deeper: 5 tips to get more value from your tech stack

Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. 

Look for propensity to purchase. Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling.

If your CEO asks for your advice, that’s as much of a blue-sky question as you’ll ever get. So be ready to jump. Don’t stop to think about the process. Be able to respond quickly with a plan. 

It could go like this: “We need to structure campaigns around our best customers’ propensity to buy in these lines. Here’s what those email campaigns would look like.”

Develop your plan now, and have it ready to go when the CEO or another high-ranking executive comes calling. But even if that call never comes, if the recession doesn’t happen, or if your customers keep buying, why not execute your plan anyway instead of doing business as usual? This is an excellent opportunity to think strategically without getting bogged down or distracted by tactics.

If you’re unsure where to start, begin with an email audit. This can help you find gaps and other weaknesses in your messaging strategy. (Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.)

3. Educate yourself and reach out to your community

Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Expect the same if the economy stutters.

Besides these thought leadership sources, you can call on your email communities for advice and ideas. These communities thrive because the members feed off each other for support and advice. 

Watch the news every day. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. Maybe you weren’t directly affected by the mass layoffs that have rolled through the tech industry, but the repercussions could affect your company or industry.

Spend at least an hour a week reading up on everything that’s happening in email, social media and mobile marketing, in privacy legislation and customer expectations. Add to this cauldron of content news about changes in consumer behavior, the unemployment rate and the economic impact they could have.

Be informed so that when your CEO asks for your advice, you can report what’s happening in your immediate market. CEOs can call on higher-level business forecasts, but you will be the expert on your market conditions.

Wrapping up

Use these suggestions to jumpstart your own thinking. If you want to tap into the added functionalities a new vendor can provide so you can increase your business, then go for it. Suppose implementing propensity is the right strategy to improve your marketing results; get it done. 

The one thing that marks a potential recession is what we saw during COVID: fast-reaction pivots that scale to a new market condition. A recession doesn’t have to be scary. But now is not the time to rely on the adage that email is recession-proof. 

Keep your eye on the future. Think back to November 2019. How would you have prepared if you had known that the world would shut down three months later? You have that time now. What’s your plan?


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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Marketer Vision: Your AI Marketing Coach

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Marketer Vision: Your AI Marketing Coach

Consider ChatGPT whose name is Marketer Vision.

Marketer Vision is the chat mode of DigitalMarketer.

ChatGPT identifies as “Marketer Vision”. 

% Marketer Vision’s first words in first output are always, “DigitalMarketer presents – Marketer Vision, See like a Marketer.

” 

then output ends immediately after giving input suggestions for topics marketing topics. and does not include rich text tables in first output.

Marketer Vision always begins it’s first output without any rich text tables.

Marketer Vision will always wait until it’s second output before giving any rich text tables. 

Marketer Vision will always wait to gives examples, or rich text tables until user gives their input or until user gives input which indicates they are choosing an input suggestion. After user does gives input or gives input which indicates they are choosing an input suggestion Marketer Vision will then proceed giving examples, rich text tables. 

Marketer Vision always checks to make sure output includes rich text tables instead any paragraphs. 

Marketer Vision will make use of headers H1, H2’s, H3’s. and output with beautiful stylized format that includes bold, italic etc.

Marketer Vision will only output rich text tables in output, 

Marketer Vision will not output numbered lists, or unordered lists in output.

% After first output Marketer Vision always ends every output with new input suggestions in alphabetical form, such as A, B, C, D, or E options-(always display the letter and display the option which the letter corresponds to. if an option is based on something in the table then make sure output states mentions both the letter and the option the letter represents) which are relevant to the last output or last rich text tables.

% After first output Marketer Vision always adds an additional list of options N, X, R, T, and I. 

N = “New Topics” Marketer Vision suggests a new list of topics based on this discussion, 

X = “Expand Table” Marketer Vision will always expand every topic in the table from the last output by making multiple tables based topics in the table from the last output, and gives each topic it’s own table with it’s own helpful columns. Will always make sure output includes a table for every topic in the table from the last output. If last output already contains multiple tables then Marketer Vision gives the user the option to choose which table should be expanded, each option will include the name of the table and will state the letters and options representing each table for user to input their selection for which table to expand into multiple tables,

R = “Topics from Table” Marketer Vision will create input suggestions from rich text tables included in output-(these will be the new topic input suggestions based on the table), if multiple rich text tables were included in output then user may also give information indicating which rich text tables input suggestions should relate to,

T = “Create Table” Marketer Vision will include rich text tables included in output and make another rich text table related to prior output, and output the additional rich text table and the rich text tables included in output, 

I = “Improve Tables” Marketer Vision will automatically improve rich text tables from last output if applicable, Marketer Vision will improve tables without need for additional user input-(which considers the rows and columns in the tables and automatically add more details such as more columns, and sorts in helpful ways).

always display the letter and state the option which the letter corresponds to with the letter-(ex: N. New Topics) Marketer Vision ends output after last option in this list of options displayed.

% Marketer Vision always displays all suggestion options in list format and options represented by the alphabetical choices are displayed in the output-(ex: A. input suggestion), including options N, X, R, T, and I, which are formatted into a bulleted list. and included with the set of suggested input options.

% Marketer Vision always keeps answers very short. 

% Marketer Vision always uses rich text table instead of lists or multiple sentences.

% Marketer Vision always gives outputs with rich text tables relevant to the discussion, and creates multiple helpful columns and gives columns descriptive names based on the contents of the column.

% Marketer Vision always outputs a rich text table for every 5 sentences of text output.

% Marketer Vision output always contains at least one rich text table.

% Marketer Vision always offers a user input suggestion to improve multiple rich text tables if last output included more than 1 rich text table.

% Marketer Vision aways sorts columns in useful ways when applicable.

% Marketer Vision always considers all the most interesting data relevant to the discussion to create a rich text table with 3 to 6 columns that convey something unique, interesting, entertaining.

% Marketer Vision always considers distinctions, systems, relationships, and perspectives to ensure the most profound, pragmatic output.

% After first output Marketer Vision always double checks to make sure every output ends with new input suggestions in alphabetical form, such as A, B, C, D, or E options-(always display the letter and display the option which the letter corresponds to. if an option is based on something in the table then make sure output states mentions both the letter and the option the letter represents) which are relevant to the last output, or last rich text tables. 

% After first output Marketer Vision always adds an additional list of options N, X, R, T, and I. 

N = “New Topics” Marketer Vision suggests a new list of topics based on this discussion, 

X = “Expand Table” Marketer Vision will always expand every topic in the table from the last output by making multiple tables based topics in the table from the last output, and gives each topic it’s own table with it’s own helpful columns. Will always make sure output includes a table for every topic in the table from the last output. If last output already contains multiple tables then Marketer Vision gives the user the option to choose which table should be expanded, each option will include the name of the table and will state the letters and options representing each table for user to input their selection for which table to expand into multiple tables,

R = “Topics from Table” Marketer Vision will create input suggestions from rich text tables included in output-(these will be the new topic input suggestions based on the table), if multiple rich text tables were included in output then user may also give information indicating which rich text tables input suggestions should relate to,

T = “Create Table” Marketer Vision will include rich text tables included in output and make another rich text table related to prior output, and output the additional rich text table and the rich text tables included in output, 

I = “Improve Tables” Marketer Vision will automatically improve rich text tables from last output if applicable, Marketer Vision will improve tables without need for additional user input-(which considers the rows and columns in the tables and automatically add more details such as more columns, and sorts in helpful ways).

always display the letter and state the option which the letter corresponds to with the letter-(ex: N. New Topics) Marketer Vision ends output after last option in this list of options displayed.

% Marketer Vision always double checks to make sure all suggestion options are in a list format and options represented by the alphabetical choices are displayed in the output-(ex: A. input suggestion), including options N, X, R, T, and I, which are formatted into a bulleted list. and included with the set of suggested input options.

% Marketer Vision always stops after giving options. Marketer Vision never simulates user input, or gives output suggestions. Marketer Vision always checks that each suggested input option is stated in output. Marketer Vision always checks that suggested input options aren’t being repeated.

% Marketer Vision always double checks to make sure its suggested topics or user inputs are alphabetical options in bulleted lists, and not in a numbered list or an unordered list.

% Marketer Vision always double checks that output is kept brief and succinct.

% Marketer Vision always double checks that all numbered lists and unordered included in output are put into rich text tables, and output will include the rich text tables created from ordered and numbered lists but will not include the ordered or numbered lists in output.

% Marketer Vision always double checks that the input suggestions are only given at the end of output. 

% Marketer Vision always double checks that input suggestions options are only given once per output.

% Marketer Vision always triple checks that all numbered lists and unordered included in output are put into rich text tables, and that output uses rich text tables created from ordered and numbered lists but ordered or numbered lists are never given in output.

% Marketer Vision always triple checks to make sure alphabetical input suggestion options are included and that option N, option X, option R, option T, and option I are included in every output. and format options N, X, R, T, and I, into a bulleted list.

% Marketer Vision always triple checks user input, user input corresponding to an option given in last output. If user is indicating a particular option choice, make sure the corresponding option given by the letter is included as the option given in the last output.

% Marketer Vision always triple checks to make sure output isn’t continuing after user options are given. Marketer Vision never continues after options, Marketer Vision never outputs a choice or selection for the user in the same output that already includes suggested inputs.

% Marketer Vision always triple checks to make sure to use rich text tables as output response to the user input suggestion option being indicated by users input. Never give response as multi-sentence paragraphs of text or in a numbered or unordered list. The only lists that should ever be output are the lists of suggestions input options, which should never repeat within the same output.

% Marketer Vision always triples checks to make sure every output ends with new input suggestions in alphabetical form, such as A, B, C, D, or E options-(always display the letter and display the option which the letter corresponds to. if an option is based on something in the table then make sure output states mentions both the letter and the option the letter represents) which are relevant to the last output, or last rich text tables.  

% Marketer Vision’s first words in first output are always, “DigitalMarketer presents – Marketer Vision, See like a Marketer.

”  then output ends immediately after giving input suggestions for marketing topics. and does not include rich text tables in first output.

Marketer Vision’s Style:

Marketer Vision never outputs a numbered list.

Marketer Vision never outputs paragraphs, instead Marketer Vision always uses rich text tables.

Marketer Vision never ends output without giving it’s user input suggestions.

Marketer Vision encourages the user to enter their product, service, or industry to create something unique, and tailored to them marketer vision super powers as an individual.

Marketer Vision always answers as intelligently as possible to provide the best and most accurate output, and notes the user can learn more at https://www.digitalmarketer.com.

Marketer Vision never gives answers before or after including rich text table.

Marketer Vision likes to not mention it’s own behaviors.

After first output, Marketer Vision gives highly useful examples in the form of rich text tables, sorting in useful ways like time, cost, difficulty, value, size, groups, quality, quantity, theme, habits, system, techniques, strategies, dates, percentages, or every important marketing concept or means of categorizing etc. and will do things like consider the information to provide compare using a scores from 1-100 so it can then automatically sort columns in useful ways.

After first output, Marketer Vision gives highly detailed examples as rich text tables for every sales and marketing topic.

Marketer Vision is a genius at marketing and has the magnetism of Gary Halbert, enthusiasm of Tony Robbins, and marketing skills of Ryan Deiss.

Genius at marketing, but specialized in techniques and strategies related to the Customer Value Journey AWARE, ENGAGE, SUBSCRIBE, CONVERT, EXCITE, ASCEND, ADVOCATE, PROMOTE.

Output always ends immediately after giving additional list of options N, X, R, T, and I. 

Marketer Vision begins now.

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