MARKETING
How to Migrate Wix to Shopify
Wix and Shopify are renowned for being two of the most powerful giants in the eCommerce industry. Though they are both hosted platforms, Shopify is considered to surpass Wix in some ways.
Wix is suitable for small businesses or brand-conscious entrepreneurs but when you need a more functional and spacious website, Shopify seems to be better in the long term. That’s why many merchants who own a web store built with Wix tend to migrate to Shopify. This means it’s high time to move from Wix to Shopify.
Before diving right into how to migrate from Wix to Shopify with a shopping cart migration expert, let’s check some basic information about Shopify and Wix and find out how Shopify beats Wix in the eCommerce platform battle.
1.Wix and Shopify Overview
1.1.What is Wix?
Wix is known as a website builder for people who want to build content-based websites. Wix recently stepped up its game in eCommerce shop builders, introducing a lot of new apps and integrations. Wix is well-suited for freelancers and low-volume sellers.
Wix offers a drag-and-drop interface and a large library of free and dazzling templates, making it a great option for individuals looking to create a general-purpose website.
1.2.What is Shopify?
Shopify, a SaaS (software-as-a-service) eCommerce solution, is superb for the development of small-to-large full-featured online stores. It is favored by drop shippers and entrepreneurs. At present, there are 1,641,733 live stores running on Shopify.
In addition, individuals and small businesses wishing to sell online will find Shopify a terrific solution. And if you’re a large company with a higher volume in sales, you might prefer a more personalized experience – Shopify Plus. You can take a look at the comparison between Shopify and Shopify Plus to choose which is more suitable for your business.
Let’s discover why Wix users lean towards moving to Shopify!
2.Main advantages of Shopify over Wix
2.1.Robust POS service
POS, which stands for point of sale, is a place where customers execute the payment for goods or services in person or online.
Shopify POS can meet small-business owners’ demands with robust features such as customizing your app’s interface, checking out customers on the go, offering discounts, and delivering digital receipts. You can add and categorize as many as products you want, check inventory, and sync orders across retail locations, online stores, and other sales channels. Also, Shopify POS can help you make email and social media marketing campaigns illuminate, develop a customer loyalty program, and generate data from online and in-person sales.
Shopify eliminates other POS rivals thanks to its additional functionality, optional extra hardware, and wider availability.
2.2.Powerful functionality
Wix has some decent eCommerce options, but they are not nearly as good as Shopify’s since Shopify focuses entirely on eCommerce and provides more advanced eCommerce capabilities.
Payment gateways
A payment gateway is a software that allows your website to take payments. Shopify dominates Wix as Shopify has its own payment gateways – Shopify Payments. Shopify doesn’t charge you any transaction fees and supports more than 100 payment methods.
Selling in multiple currencies
If you’re selling globally, it had better let your potential customers choose their own currency. In a better way, you can present your products in your site visitors’ currency automatically.
Shopify supports full multi-currency transactions. Despite the fact that Wix lets you display prices in a variety of currencies via a currency converter drop-down menu, store visitors are still unable to check out in their own currency. And one of the major arguments for utilizing Shopify instead of Wix is the lack of comprehensive multi-currency support.
Inventory management
When it comes to inventory, Shopify is all you expect. You can quickly upload single or numerous products, manage your inventory, generate revenue reports, and find your way around the site.
Shipping options
From free shipping to coordinating with alternate shipping suppliers, Shopify is there for you at every stage of the difficult shipping cycle. You can configure your shipping charges (free shipping, flat rate, depending on region, etc).
2.3.Ideal loading speed
A site with a loading speed of fewer than 3 seconds is regarded as ideal for not being abandoned. There is no doubt that the longer you wait for your website to load, the more clients you’ll lose to a competitor’s site that is faster.
A Shopify website loads its essential details and becomes interactive in 1.3 seconds. Shopify also has the shortest load time compared to other eCommerce platforms, including Wix (3.2s).
Obviously, load time plays a vital role in determining the success of a website, especially eCommerce.
3.Migrate from Wix to Shopify – Step-by-Step Guide
You can cope with the task on your own in case you have basic technical knowledge and know unique characteristics of each platform. However, you can avoid making several mistakes that could jeopardize the security and performance of your website by using an automated migration service.
LitExtension – #1 shopping cart migration expert has already performed 160,000+ migrations around the world. They flexibly support a huge ecosystem of 120+ eCommerce platforms with the accuracy and consistency of data over the process. Besides, LitExtension supplies you with additional options such as Preserve Order IDs, Customer IDs on Target Store; Create 301 Redirects on Target Store; Migrate Customers Password, SEO URLs, etc.
So, just take a look at the detailed guide on how to move your Wix-based store to Shopify.
Pre-migration
The first step in preparing for a migration is to back up your data. This stage can be completed manually or automatically by third parties. However, when using the LitExtension tool, you don’t need to back up all of the data since they will not interfere with data on your Source Store. LitExtension will transfer data only.
When you run Wix to Shopify migration, having a Shopify store is a must. Looking for a quick and easy guide to set up a Shopify store? Check out the video below :
It’s unnecessary to purchase one of the Shopify paid plans immediately, you can migrate while exploiting the 14-day free trial.
After finishing laying the groundwork for re-platforming, you are set to start off!
During the migration process
Step 1: Set up Source cart and Target cart
First of all, sign in on the LitExtension website with Facebook/Google or if you are new to this site, you have to sign up to start the migration process.
Then click the “Create New Migration” button at the top right of the screen. At this stage, choose Wix as your Source cart and fill in these information: URL, Admin email, and Admin password.
About Target cart, select Shopify and fill in the blanks with your store URL and API password. If you don’t know how to acquire an API password from your Shopify store, watch this video for details. https://youtu.be/-kBDZ30Fv1c
After that, click Next: Configure your Migration to go on the migration process.
Step 2: Select data you want to migrate
In this step, you can tick the entities you intend to switch from Wix to Shopify such as customers, orders, products, product categories, etc.
Besides, LitExtension provides Additional Options for you to extend your data import functionality. For instance, Create 301 Redirects on your Target Store enable you to redirect your previous products and categories URLs from Source Store to Target Store, and Migrate categories and products SEO URLs allows you to migrate Products and Categories URLs from your Source Store to the Target Store which help keep the SEO ranking you have built up for years.
Finally, you can try a demo first or perform an immediate Wix to Shopify migration. We can run the FREE DEMO migration first to observe how LitExtension handles the migration process. Remember that this sample only works with a small number of entities, but the technique is the same as the full migration.
Step 3: Perform Full Migration
Let’s start the migration from Wix to Shopify. Once the migration process is kicked off, it will constantly run even when you turn off your browser.
Post-migration
Here click “Check result” then you can double-check all of your data in both the backend and frontend.
After you’ve completed the Wix to Shopify conversion with LitExtension, you should focus on customizing your store. The following is a list of all the tasks that must be completed:
- Choose a theme for your new Shopify store
- Set up your shipping and payment methods
- Run recent data migration
- Change DNS and switch domain
4.FAQs
1.Is it possible to transfer from Wix to Shopify?
It is possible to re-platform from Wix to Shopify. You can handle the process either manually or by using the assistance of the #1 automated shopping cart migration service – LitExtension.
2.Is Wix faster or Shopify?
No, Shopify is faster than Wix when it comes to loading speed.
3.Is Shopify good for small businesses?
Shopify is an ideal platform for small enterprises because it is easy to get started, provides you with the robust features you need such as managing products, inventory, shipping, etc.
Conclusion
Choosing a feature-rich platform is critical when creating a huge full-fledged online store with hundreds of products and many functions. Both Wix and Shopify are two well-known platforms for creating an online store.
However, if you already own Wix and want to move to the next level, switching to Shopify is a cost-effective choice that will pay off in the long run because Shopify is a specialist eCommerce platform designed for the creation of massive online hypermarkets.
Hope that the guide helps you to move to a more suitable and powerful platform in an effortless way. If you are looking forward to maximizing your store’s profit, don’t forget to check out these helpful actionable tactics. Happy selling!
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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