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Daily Search Forum Recap: August 24, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google made 4,500 changes to search in 2020, that is up from 3,200 in 2019 – I guess COVID didn’t slow them down. The Google keyword planner tool has not shown data in over 24-hours but you can export the raw data if you want, this was resolved this afternoon. Google Shopping campaigns has a bug that resulted in huge drops in impressions, this was resolved this afternoon. Google Ads is rolling out a new campaign set up screen. Google is testing new carousels for research, people also shop and similar products. SEOs mostly said COVID did not change how they do SEO and more.

Search Engine Roundtable Stories:

  • Google Made 12.5 Changes To Search Each Day In 2020
    We cover tons of Google changes here, from user interface changes to ranking changes – most of which Google does not announce or confirm. But yesterday, Google said it made 4,500 changes in 2020 to Google Search. That is 12.5 changes per day or over 17 changes per work day in 2020.
  • Google Keyword Planner Tool Not Showing Data
    For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing “no data” found responses.
  • Google Shopping Bug Leads To Huge Impression Declines
    Google Ads seemed to have a bug last week with Google Shopping in some regions, like the UK, but I think others, where the shopping listings were not showing up. Some advertisers were claiming drops in their listings from showing up by over 90%, yes, 90% impression drops for Google Shopping campaigns.
  • Google Search Tests Carousels: Research, People Also Shop & Similar Products
    Google is testing a number of additional carousels in Google Search. These carousels are titled “research,” “people also shop” and “similar products.” Here are screenshots and screencasts of these in action from those who spotted them.
  • Google Ads Campaign Set Up Redesign
    Google Ads seems to have launched a redesign for the campaign set up form/wizard. The new interface moves the steps from the top to the left hand side bar, and takes you through a new step by step process to set up your Google Ads campaigns.
  • COVID Change How You Do SEO? Poll Results
    J Turnbull posted a poll on Twitter asking SEOs if COVID changed how you do SEO. Like any SEO poll, the results were somewhat mixed. But of the 259 responses (not a ton), 52.5% said no, COVID did not change how they do SEO.
  • Clear Google Umbrella From 2017
    Here is an old photo from 2017 of two people together, one holding a clear Google umbrella inside a building. Isn’t there a thing about not opening an umbrella inside? Anyway, here is that photo from

Other Great Search Threads:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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